Keith Richmond
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Keith Richmond Email & Phone Number

Director of Client Reporting & Analytics at Franklin Madison
Location: Nashville Metropolitan Area, United States 6 work roles 5 schools
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Current company
Role
Director of Client Reporting & Analytics
Location
Nashville Metropolitan Area, United States
Company size

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Keith Richmond is listed as Director of Client Reporting & Analytics at Franklin Madison, a with 130 employees, based in Nashville Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Keith Richmond.

Keith Richmond previously worked as Director of Reporting & Analytics and Certified Salesforce Administrator at Franklin Madison and Marketing Analyst at Cybera. Keith Richmond holds Microsoft Power Bi from Power Bi Summit.

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Franklin Madison

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About Keith Richmond

I was born and raised in Keene, NH. In 2005, I earned a bachelor’s degree in marketing from Franklin Pierce University in Rindge, NH. After graduation, I moved to Nashville, TN to chase my dreams. I had nothing lined up at the time, but I knew I wanted to try something new and push myself to be successful. Now, with a beautiful wife, an amazing son, a daughter on the way, two dogs, a perfect house, and a successful career, I can easily say the move to Nashville, TN was one of the best decisions I have ever made.Professionally, I love to dig into issues and solve them with modern technology. My wide-ranging experience across both Analytics and Salesforce is a direct result of past challenges that I have identified and tackled throughout my professional career. While I was primarily focused on Analytics in the early stages of my professional career, about a decade ago I saw additional opportunity for growth and pushed myself to expand my knowledge of Salesforce. I dug in, educated myself, and earned my Salesforce Administrator Certification in September 2015 while attending Dreamforce in San Francisco, CA.In my current role as Director of Analytics, I am responsible for two key areas of the business. First, I lead a team of amazing analysts who are responsible for delivering insights and reporting to both internal stakeholders and external partners. Second, I lead the Salesforce support team who are fantastic at making sure our ~150 active users can accomplish their daily tasks as efficiently as possible.Some of the projects I am currently working on are foundational to my company's long-term growth and innovation goals. First, I am leading the effort to build a new data lakehouse (data lake and data warehouse combo) using AWS with Power BI. This transitions us away from our legacy platforms and increases efficiencies across the business significantly. Second, I am overseeing a digital workflow build in Salesforce. This will enable our internal teams to transition away from having to use the old process, which was never designed to handle digital related activity. Like with the data lakehouse project, this too will increase efficiencies across the business significantly.

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Franklin Madison
Franklin Madison
Director of Client Reporting & Analytics
franklin, tennessee, united states
Employees
130
AeroLeads page
6 roles

Keith Richmond work experience

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Director Of Reporting & Analytics And Certified Salesforce Administrator

Current

Franklin, Tn

Reporting- I manage a high-performing team of reporting analysts dedicated to providing insightful reporting to internal stakeholders and external partners, leveraging the advanced capabilities of Power BI and Tableau to deliver data-driven narratives and actionable intelligence.- Responsible for producing and delivering thousands of complex reports annually, ensuring the highest standards of quality assurance to provide accurate, reliable data for strategic decision-making to our internal and external partners.- I established and currently co-chair the Data Governance Committee, a formal body vested with the necessary authority and accountability to define and enforce the management and utilization of information, data, and content across the organization, ensuring a strategic and unified approach to data governance.Salesforce- In addition to leading a team of reporting analysts, I oversee our entire Salesforce org, managing a Salesforce admin assistant to ensure smooth operation for 150 users.- Since obtaining my certification in 2015, I have been responsible for the comprehensive management of the org, including backups, feature launches and retirements, as well as the customization of fields, objects, page layouts, process builders, profiles, reports, roles, sandboxes, third-party apps, users, validation rules, and workflows, ensuring system integrity and optimal functionality.Project Management- As the Product Owner, I spearheaded a multi-year project to construct an AWS data warehouse (utilizing S3 & Redshift) and implement a Microsoft Power BI reporting platform, ensuring a robust, scalable solution for our data management and analytics needs.- I spearheaded the creation and launch of LUX 360°™, a now trademarked data analytics solution specifically tailored for financial institutions, revolutionizing their ability to comprehend and leverage complex customer data for enhanced decision-making and strategic advantage.

Jan 2015 - Present

Marketing Analyst

Franklin, Tn

Reporting- Responsible for generating and distributing comprehensive Marketo, Salesforce, and Tableau reports to various departments within the organization, providing them with timely and accurate insights to inform their strategic decisions.- Conducted quality assurance on daily order entries, verifying pricing and product details for accuracy and consistency within our reporting systems.Lead Gen / Sales- Conducted comprehensive market research, generating leads that significantly contributed to new sales acquisition and the expansion of business verticals, driving growth and diversification of our revenue streams.Project Management- Overhauled the product database, significantly enhancing and streamlining leadership-level business performance reporting, resulting in a more efficient and insightful decision-making process.

Feb 2013 - Jan 2015

Business Analyst

Antioch, Tn

Reporting- Created a suite of recurring dashboards that provided visibility into top clients, shipping activity, inventory levels, and product margin insights.

Jun 2012 - Feb 2013

National Account Manager / Senior Analyst

Franklin, Tn

Reporting- Devised and distributed a range of reports that articulated the overall health and performance of our clients to key stakeholders, providing critical insights for strategic decision-making.- Routinely scrutinized operational data, proactively identifying, and addressing potential issues to guarantee a smooth and uninterrupted experience for our clients.Account Management- Served as the primary liaison between Affinion Insurance Solutions and several national banks, facilitating daily communications and ensuring smooth, productive relationships.- Collaborated across departments to ensure that marketing, enrollment, fulfillment, billing, customer service, and claims consistently met or exceeded established Service Level Agreements (SLAs), fostering operational excellence and client satisfaction.Project Management- Oversaw several large conversion projects initiated by acquisitions or changes in insurance carriers, ensuring a seamless transition and maintaining continuity of service.

Sep 2009 - Jun 2012

Program Manager

Ts3 Technology, Inc.

Franklin, Tn

Reporting- Built and distributed comprehensive reports, focusing primarily on inventory statuses and production schedules.Account Management- Served as the principal technical liaison for several major clients, managing daily communications and ensuring effective technical collaboration and support.- Conducted contract negotiations, ensuring a balance between safeguarding TS3 Technology's interests, and providing clients with the service levels they required.Project Management- Oversaw numerous large-scale projects, encompassing the entire spectrum from product design to determining and implementing the optimal manufacturing processes.- I was chosen by the senior leadership to spearhead a dedicated team aimed at minimizing excess and obsolete inventory. This position enabled me to expand the application of my inventory management and operational efficiency skills on a broader organizational scale.

Jan 2006 - Sep 2009

Internship

Tire Warehouse

Keene, Nh

Lead Gen / Sales- Conducted market research to compile data that was instrumental in launching the company's inaugural marketing campaign, gaining valuable hands-on experience that enriched and supplemented my university education.

May 2005 - Aug 2005
Team & coworkers

Colleagues at Franklin Madison

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5 education records

Keith Richmond education

Microsoft Power Bi

Power Bi Summit

The Power BI Summit is the biggest Power BI conference. It is a multi-day event bringing speakers from the Microsoft Power BI team’s.

1 Day Hands On Training Workshop, Analytics, Pass

Edward Tufte'S Presenting Data And Information Course

3 Day Hands On Training Workshop, Salesforce, Pass

Salesforce Administrator Training

Bachelor Of Science (B.S.), Marketing

Franklin Pierce University

Activities and Societies: N/A

Diploma, General Studies

Keene High School

Activities and Societies: Golf Team

FAQ

Frequently asked questions about Keith Richmond

Quick answers generated from the profile data available on this page.

What company does Keith Richmond work for?

Keith Richmond works for Franklin Madison.

What is Keith Richmond's role at Franklin Madison?

Keith Richmond is listed as Director of Client Reporting & Analytics at Franklin Madison.

Where is Keith Richmond based?

Keith Richmond is based in Nashville Metropolitan Area, United States while working with Franklin Madison.

What companies has Keith Richmond worked for?

Keith Richmond has worked for Franklin Madison, Cybera, Simplicity Creative Group, Affinion Group, and Ts3 Technology, Inc..

Who are Keith Richmond's colleagues at Franklin Madison?

Keith Richmond's colleagues at Franklin Madison include Lisa Horack, Lisa Kovach, Robin Miles, Bobbie C., and Denisa Jones.

How can I contact Keith Richmond?

You can use AeroLeads to view verified contact signals for Keith Richmond at Franklin Madison, including work email, phone, and LinkedIn data when available.

What schools did Keith Richmond attend?

Keith Richmond holds Microsoft Power Bi from Power Bi Summit.

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