Keith Griffin, A-Cspo Email & Phone Number

Meridian, Id, Us

Boise, Idaho Area

As a software product manager I worked closely with National General's clients to ensure that products and solutions are market-driven, engaging and effective.⧫ Captured and defined requirements that drove development and release of valuable features.⧫ Developed product roadmap across multiple products and platforms to support development and release of features.⧫ Conducted market research and ROI analysis to determine potential demand for products.⧫ Mentor and managed team of business analysts.⧫ Utilized data analytics, research, product reviews, user feedback and product testing to ensure consistency and quality across all end user features.⧫ Influenced and drove continuous improvement of product/solution development lifecycle process, practices and initiatives.

Boise, Idaho Area

Responsible for creating the product vision utilizing requirements gathered from stakeholders and transforming the vision into stories for the development team. * Developed product vision and backlog for multiple internal enterprise applications* Collaborated with business stakeholders and team to define and communicate product roadmap* Lead sprint planning meetings; explain feature/story priorities and requirements to agile team* Defined sprint/iteration objectives* Prepared product backlog for upcoming iterations/sprints* Worked with business stakeholders to prioritize the product backlog to maximize ROI * Wrote well-defined user stories/use cases and acceptance criteria* Subject matter expert for enterprise wide platforms; Salesforce, Aha and Jira* Provide expert recommendations on public facing portal UI/UX

Portland, Oregon Area

Responsible for leading a team of Customer Success Associates. This client-focused team provides comprehensive digital and print delivery solutions, and works collaboratively to ensure that our clients are achieving exceptional results. * Oversaw and establish best practices for new and evolving ad products & internal operation tools * Developed and formulates long- and short-range planning policies, programs, and objectives, working with all company personnel* Establishes and implements policies, procedures, and programs for maintaining and improving exacting standards of engineering output* Developed and implemented companywide Service Level Agreements (SLA’s), operational and advertising processes and policies* Interfaced with Tech Support, Product & Sales Teams to ensure most up-to-date trafficking requirements are employed on all campaigns* Troubleshooting integration issues, tracking abnormalities and ensuring campaign delivery while minimizing client churn* Coached and counseled members of cross functional teams to meet organization goals* Subject matter expert for enterprise wide platforms; Salesforce, doubleclick for publishers, doubleclick bid manager

Reno, Nevada Area

Managed team of account coordinators and account managers. Client facing team was responsible for digital and print solutions and success. * Developed digital strategies to drive efficacy of client KPI's * Manage display campaigns including set-up, launch and optimizations* Assisted sellers during discovery and proposal processes * Provide optimization recommendations and customized solutions to clients* Analyze and effectively communicate client program results vs. goals, based on inventory performance and reporting data* Developed and produced automated reporting solutions* Coached and managed account mangers on client retention and upsell* Trained sales staff on digital products and product updates* Subject matter expert for enterprise wide platforms; Salesforce, doubleclick for publishers, doubleclick bid manager

Greater New York City Area

Managed all aspects of marketing and social media product development, including vision, roadmap, customer engagement, contract negotiations and strategic planning. * Successfully designed an innovative content reminder widget, which was implemented across multiple Viacom sites managing SMS, push and email content notifications. * Gathered brand (client) product requirements and accurately converted to product stories. Managed 12 month product roadmap for multiple products, maintained and groomed product backlog utilizing JIRA, completed wireframes for product UI/UX and/or data flow documentation in confluence. * Participated in daily stand ups with development team, assisted development team in sprint planning process, wrote acceptance criteria and use cases. Wrote and/or collected bug reports, maintaining and prioritizing them for sprint and product iteration.* Consulted with VP of product management to align annual product goals. * Designed, deployed and managed a mySQL data base of subscribers, segmentation, cross over, data analysis. * Managed and configured the corporate Strongview deployment. * Designed, deployed and iterated effective A/B campaigns, dynamic content replacement and geo-targeted campaigns.* Developed and managed customer life cycle, trigger and win back email campaigns.* Successfully managed design and delivery of 180 million messages per month across multiple Viacom sites. * Managed a $5M annual budget and led Agile, Kanban and Sprint development teams to ensure optimal performance. * Successfully designed, prototyped, launched and iterated a global stay connected widget which allowed content consumers to manage how they received and viewed content.

Greater New York City Area

Led and trained local and offshore staff to effectively support marketing efforts for 150 users and 55 brands. Acted as expert for all template, email and marketing best practices. - Spearheaded the development of a community message board, resulting in $300K annual cost savings. - Researched, recommended and deployed email delivery solution saving company $1 million in ESP fees first year.- Designed specifications for newsletter subscriber management data base, managed deployment of mySQL system, successfully migrated legacy data from disconnected data bases.- Managed all delivery and complaint issues to ensure positive outcomes and CANSPAM compliance.

Criminal Justice/Law Enforcement Administration

Post, Criminal Justice/Law Enforcement Administration