Marketing Specialist
Current- Performance Analysis and Reporting: Analyze and report on marketing activities during company town hall meetings, presenting insights and strategies to all employees to guide future initiatives.- Collaboration and Cross-Functional Coordination: Work closely with sales, product, and design teams to align marketing strategies with business goals, enhancing overall campaign effectiveness.- Content Development: Develop content for trade shows and webinars, including flyers, brochures, and presentations, ensuring cohesive brand messaging across all channels.- Website Management: Design and update website pages using WordPress, optimizing for user experience and SEO to increase traffic and lead conversion.- Master Class Webinar Series: Plan, organize, and execute a successful webinar series, driving audience engagement and generating leads.- Email Marketing: Create and design targeted email campaigns for events and lead generation, conducting A/B testing to optimize performance