Kelley Kaplan Email & Phone Number

Develop & execute the day-to-day and long-term growth strategy in partnership with the broader cross functional teamEstablish, track, and interpret KPIs to diagnose business trends, forecast future performance, determine budgets/resourcing, and inform go-to-market strategyCollaborates with Product, Engineering, Marketing, and external teams to achieve business milestones, build processes, and bring new ideas to lifeOversees daily operations of the website, ensuring overall delivery and qualityPartner with Customer Experience to understand user feedback pertaining to stationery, and improve the support experience for the businessDevelopment and execution of tactical email programs to pursue targeted goals and objectivesCommunicate strategy and results to the stakeholders

Assisted in the seamless launch of a new magento 2.0 website for two household brandsCreated E-blast campaigns including writing most of the material and organizing the physical sending of the e-blast either through internal database or with outside agencies (publications)Built triggered email series based on customers past purchased and buying predictionsInteracted and managed third party development resources when neededCreated website material including visuals and copy.

• Managed all aspects of developing a new Shopify website, including design, content, functionality, and checkout process, by working with third party developers based in India from conception to competition • Integrated Klaviyo email software on existing wordpress site and built out multiple email flows (abandoned cart, re-engagement, post purchase etc) to maximize opportunities with new and existing customers • Developed new technologies for lead generation for instore sales utilizing offline forms and API connections• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives• Improved CS team capacity with site updates, such as updating web flows & commerce policies, creating self-service options, as well as evaluating and replacing CRM systems for high volume periods

• Implement new initiatives to increase sales maintaining 35% YOY revenue increase in ‘16, ‘17 and 2018.• Responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies.• Serves as a liaison and primary point of contact within the organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test new initiatives.• Participates in the development and execution of strategic and tactical yearly business plans.• Manages the user experience including site navigation, content development, checkout and promotions.• Develops and oversees the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing.• Manages all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners.• Builds and directs a cohesive team of internal and external personnel to effectively drive revenue.• Outstanding analytical skills, strong experience interpreting test results & drawing conclusions.• Demonstrates strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.

• Successfully developed and executed strategies to expand the company’s luxury brands’ ecommerce web sites, resulting in a 15% increase in revenue compared to prior year• Maintained alignment with the overall brand promise as well as other cross-channel growth initiatives.• Partnered with the Marketing to develop and execute online marketing efforts to drive traffic sales while building brand equity and awareness: email, paid search, affiliate marketing and SEO• Partnered with Merchandising to launch assortments that represent the full depth of the brand’s offering• Monitored site traffic and analytics and continually increase conversion rates by evolving site usability, optimizing merchandising and promotions opportunities• Responsible for all aspects of website functionality, daily sales performance and operations• Managed internal resources to assure that day-to-day operations translate to quality content and UX• Coordinated with in-house and contract programmers to continuously improve and develop the sites• Developed a calendar of upcoming events, promotions and activities and coordinating these efforts with the merchandising, marketing and creative teams

• Developed and executed SEO plan, exceeding monthly revenue goals and achieving budgeted cost goals• Developed SEO content to include strategic key phrase placement within compelling copy that maximizes opportunities for indexing, ranking, click-through and conversion• Generated and disseminate SEO channel reporting to ensure that the team is aware of campaign performance trends• Established processes to ensure SEO best practices will be adhered to going forward

• Collaborated with cross-functional partners to manage high priority projects to improve different aspects of the eCommerce business including planning, website design, customer service, reporting/analytics and web technologies, content strategy, promotional campaigns and other online marketing strategies.• Improved the user experience of the sites though updating site navigation, flow, and checkoutAssisted CTO and VP of Operations in implementing and refining Agile development cycle• Defined and initiated projects, managed schedules, and performance of component projects, while working to ensure the ultimate success and acceptance of each program• Maintained continuous alignment of program scope with strategic business objectives, and made recommendations to modify the program to enhance effectiveness toward strategic intent• Managed priorities and deadlines for design team; coordinated all emails, banners & display ads across 5 sites, and implemented agile-like approach to managing design workflow

Ny, Ny

• Set up, tested, and deployed clients' e-mail marketing campaigns using an internal application• Managed marketing calendars, trafficked assets, and completed client approval process• Supported clients in developing and reporting on results of email campaigns• Managed databases, including creating and updating lists and segmenting data for targeted e-blasts• Implemented quality assurance processes to ensure accurate campaign delivery• Provided support for clients, proposing solutions and strategically resolving any challenges• Directed clients to determine best e-mail marketing strategy to successfully make informed decisions and increase ROI• Executed all stages of the project ensuring each is delivered on time and within scope and budget

Assisted in the coordination of bi-annual 3 day fashion show & other corporate affairs- responsible for scheduling, preparation & smooth continuity during eventProcesses expense reports, reimbursements and budgetsMaintained relationships with Fortune 500 sponsors of bi annual runway shoesCoordinated extensive travel arrangements, including developing itineraries and booking transportation for high profile professionals.

Bayside Ny

Built and implemented social media and email marketing programs, while increasing and growing the presence of Organization & Company in an array of digital channels Managed all aspects of email marketing campaigns using a web-based marketing service Managed internal databases, including creating and updating lists and segmenting dataCoordinated different promotional events outside of digital communications with 103.5 KTU, Groupon, CityGrid Media, Queens Courier Newspaper & Internet AdvertisingManaged all event operations, including the facility preparation, contracting, pricing, transportation, accommodations, food and beverage selections and gift bag arrangements.