Kellie Olson Email & Phone Number

Boston, Ma, Us

Webster, Massachusetts

• Responsible for planning, implementation, management, organization, and activation of our $5M annual sponsorship budget, $24M total (multi-year contracts).• Create marketing/social media campaigns and sales promotions utilizing sponsorship assets to increase consumer engagement, brand awareness, retention and drive new business.• Manage the execution of all assets associated with 5 corporate sponsorship working cross-functionally to ensure these programs aligned with our brand strategy and enhance brand awareness in the communities.• Develop, coordinate and implement marketing initiatives including digital ads, signage, grassroots promo items, print, radio, television, social media, and VIP hospitality. • Established and continue to oversee the grassroots program with the MLS Columbus Crew SC– Give Forward Youth Soccer Program which serves underprivileged youth in Ohio.• Responsible for managing and tracking the internal marketing budget of $1.2M• Collaborate with MAPFRE global to leverage international sponsorships within the United States. • Coordinate social media strategy and content for all social media networks including Facebook, Twitter, Instagram and LinkedIn. Increased Facebook followers by 56% within the first year. • Implemented the company’s first ever social media sponsorship sweepstakes, generating consumer engagement. Surpassed internal consumer engagement goal by 304%, gaining over 9,208 entries. • Collaborate and manage external agencies and vendors to activate sponsorship assets.• Responsible for generating employee engagement through sponsorship assets.• Responsible for planning, developing and executing all sponsorship events throughout the year.• Negotiated several sponsorship contracts to meet company objectives and goals.• Determine and manage sponsorship KPI’s, objectives and goals each year. Track and report on success through quantitative and qualitative analysis.

Amherst, Ma

• Coordinated and organized team logistics including but not limited to: flights, meals, hotels, practices, etc. for more than 25 people.• Oversaw and managed the internal $1.5M budget and negotiated all hotel, food and apparel contracts. • Scheduled and managed logistical operations for all home/away games, practices, team workouts, and served as liaison for traveling teams.• Responsible for coordinating community service activities for more than 30 people. • Recruited, interviewed, scheduled, trained and paid team managers. • Managed all internal and external relationships within the athletic department and vendors

Minutemen Sports Properties

• Responsible for supervising, recruiting, interviewing, hiring, training, scheduling, and payroll for a staff of 12 interns. • Assisted with the P&L statement including budgeting, expenses, and payroll.• Successfully coordinated and planned various athletic department functions, public speaking engagements and appearances, corporate partner venues and community outreach events.• Effectively executed the fulfillment of sponsorship programs that aligned with a business’ marketing and sales objectives for approximately 55 local, regional and national corporate partners (inclusive of major brands: Coca-Cola, PowerBar, Dunkin' Donuts and OfficeMax.)• Ensure fulfillment of all corporate partners’ contractual commitments including game-day elements, grassroots marketing campaigns, interactive/electronic media, corporate hospitality and brand visibility.• Served as primary contact for all marketing and communications related to sponsorship programs utilizing various media outlets.• Developed and created unique corporate sponsorship marketing proposals/campaigns showcasing strategic and effective branding methods using the power of collegiate athletics as a platform.• Worked with external vendors including signage production companies, radio stations, printing companies and the University to fulfill the marketing elements in all sponsorship contracts.• Coordinated and organized all marketing communications collateral with internal athletic department resources, external vendors and advertising agencies

Gainesville, Florida Area

• Established and managed an account base of more than 1,200 accounts with an annual revenue exceeding $10M.• Generated new volume, revenue, and growth within my territory.• Increased annual revenue in my territory by an excess of $600k in one year. • Met and exceeded territory sales goal, achieving 112% effectiveness. • Supervised and managed ten employees within sales, marketing, and logistics.• Generated quarterly reports and conducted quarterly business reviews with customers.• Established long-term business relationships with customers, and built a positive and lasting partnership while adding value to their organization.• B2B sales experience including lead generation, prospecting, cold calling, presenting and negotiating with executive-level managers.• Assisted in implementing new software and product rollouts within each customer’s location

Master Of Business Administration - Mba

Ba, Sports Management, Minor Business

Activities and Societies: Division I Women's Basketball Player