Kellie Olson Email & Phone Number

Boston, MA, US

Webster, Massachusetts

• Responsible for planning, implementation, management, organization, and activation of our $5M annual sponsorship budget, $24M total (multi-year contracts).
• Create marketing/social media campaigns and sales promotions utilizing sponsorship assets to increase consumer engagement, brand awareness, retention and drive new business.
• Manage the execution of all assets associated with 5 corporate sponsorship working cross-functionally to ensure these programs aligned with our brand strategy and enhance brand awareness in the communities.
• Develop, coordinate and implement marketing initiatives including digital ads, signage, grassroots promo items, print, radio, television, social media, and VIP hospitality.
• Established and continue to oversee the grassroots program with the MLS Columbus Crew SC– Give Forward Youth Soccer Program which serves underprivileged youth in Ohio.
• Responsible for managing and tracking the internal marketing budget of $1.2M

Amherst, MA

• Coordinated and organized team logistics including but not limited to: flights, meals, hotels, practices, etc. for more than 25 people.
• Oversaw and managed the internal $1.5M budget and negotiated all hotel, food and apparel contracts.
• Scheduled and managed logistical operations for all home/away games, practices, team workouts, and served as liaison for traveling teams.
• Responsible for coordinating community service activities for more than 30 people.
• Recruited, interviewed, scheduled, trained and paid team managers.
• Managed all internal and external relationships within the athletic department and vendors

Minutemen Sports Properties

• Responsible for supervising, recruiting, interviewing, hiring, training, scheduling, and payroll for a staff of 12 interns.
• Assisted with the P&L statement including budgeting, expenses, and payroll.
• Successfully coordinated and planned various athletic department functions, public speaking engagements and appearances, corporate partner venues and community outreach events.
• Effectively executed the fulfillment of sponsorship programs that aligned with a business’ marketing and sales objectives for approximately 55 local, regional and national corporate partners (inclusive of major brands.
• Ensure fulfillment of all corporate partners’ contractual commitments including game-day elements, grassroots marketing campaigns, interactive/electronic media, corporate hospitality and brand visibility.
• Served as primary contact for all marketing and communications related to sponsorship programs utilizing various media outlets.

Gainesville, Florida Area

• Established and managed an account base of more than 1,200 accounts with an annual revenue exceeding $10M.
• Generated new volume, revenue, and growth within my territory.
• Increased annual revenue in my territory by an excess of $600k in one year.
• Met and exceeded territory sales goal, achieving 112% effectiveness.
• Supervised and managed ten employees within sales, marketing, and logistics.
• Generated quarterly reports and conducted quarterly business reviews with customers.

Master Of Business Administration - Mba

Ba, Sports Management, Minor Business

Activities and Societies: Division I Women's Basketball Player