Kellie Mcgann Email & Phone Number

New York, New York, United States

On the product team, I oversee the team of writers and campaign managers responsible for generating capital from investors through art market-related email campaigns and other content. Managing the cycle from creation to editing, QA, and the optimization of high-quality content. I work cross-functionally with Finance, Operations, and Art Acquisitions teams to create and manage the launch calendar and capital raise forecasts of our offerings, aligning operations with financial objectives. I monitor key metrics and implement iterative testing strategies to enhance content effectiveness, engagement, and conversion rates.

Pitched and sold stories to Shondaland, Good Grit, and more forthcoming.Profiled celebrities for front page features for Good Grit’s print magazine.Partnered with TikTok to create content for aspiring writers with millions of views & 30k+ followers.

New York, New York, United States

Split time between creating an overarching brand strategy and managing the day-to-day execution of the US team.*Led brand and product positioning for distinct audiences and experience levels to increase brand awareness and customer engagement across a suite of products.*Developed a targeted email marketing program that included A/B testing, customer segmenting, and content strategy resulting in a notable increase in customer engagement, brand loyalty and investment volume. *Established brand awareness benchmarks. Increased awareness quarterly through producing first major brand campaign featuring investors and customers.*Worked with leadership team to establish brand narratives for major announcements like Series B and major acquisitions to secure Tier-1 press. *Synthesized customer behavior data across marketing touchpoints to share with product and sales teams with suggested short and long-term changes to increase engagement and satisfaction.*Increased cross-team collaboration between product, marketing, and legal teams with new trainings and approval processes. (Won quarterly all-team award for exceptional work, collaboration, and initiative in Q4 2021.)*Lead global team across various marketing disciplines including social, brand, content marketing, product marketing, email marketing, and press, to create succinct and effective marketing strategies, campaigns, and launches.*Concepted educational program “Investor Academy” to encourage new users to make their first investments and introduce appropriate products for adoption based on behavior.*Implemented AI-integrations to predict customer behavior, building custom user journeys that led to increased engagement, NPS scores, and LTV.

New York, New York, United States

Responsible for managing a user base of 1.5M+. I developed and managed Republic’s email calendar consisting of newsletters, launch emails for issuers on our platform, re-engagement campaigns, onboarding campaigns, churn campaigns, and more. Through conceptualizing our A/B tests, I ran 12+ tests per quarter for different email campaigns, analyzed results and implemented statistically significant results in our best practices and distributed those results to the team. I analyzed our weekly email investment volume and increased it by 20% in my first quarter. Emails consistently brought in over $1M+/week of investment volume. Additionally, I created processes and structures for our internal team to work more efficiently with our legal and compliance team to streamline approvals as well as other stakeholders who wanted to use email marketing to promote their initiatives. I lead the transition from Intercom to Braze as our user base scaled to implement further multi-channel marketing and grew the email marketing team to focus more on the high-level strategy as we onboarded additional team members to execute the day to day.

New York, New York, United States

Worked with CEOs, leaders, musicians, political figures, and more to ghostwrite over a dozen non-fiction books. I also helped multiple first time authors get publishing deals. I worked closely with clients to flesh out ideas, research audiences and markets, develop multiple structures for book outlines, write and put together book proposals, write the first drafts, edit subsequent drafts, and worked with publishers and editors to produce a final product.During the book writing process, I specialized in helping authors understand their goals, how to connect with audiences, and how to navigate complex structures to tell their stories. I brought authors along the journey of breaking down big ideas and showing them how to communicate those concepts well and eloquently to a variety of audiences.I worked with clients across an array of varying involvement - some clients who were hands off and wanted brief updates on my progress and others on the other end of the spectrum who I spent hours coaching each week and wrote much of the book themselves. In addition to ghostwriting and coaching, I developed an online business at writeabetterbook.com and created a suite of online courses about the book writing process. I sold these courses through a mix of email marketing, and eventually a growing TikTok audience (32k on 5/2022). Through this business I also developed a small publishing studio (Astor Place Publishing) to help my audience self publish their books.

New York, New York, United States

Hired for 4-month period by TikTok to create educational content aimed at shifting TikTok's brand perception from a dance app for kids to an app for everyone. Created 40 videos over 4 months focused on writing, education, and ghostwriting.

New York, New York, United States

• How Conversations Work, Book— Took client’s initial idea, researched, collaborated, and wrote a book proposal that landed the client a publisher. Re-structured book content to appeal to readers, expanded examples into engaging stories, and wrote a full 248-page manuscript. Edited content through three rounds of drafts and managed project deadlines. Adapted content into essays for PR team, created dynamic email series, and web copy for the launch. • Email Marketing Campaigns— Strategized, wrote, and executed email marketing campaigns, over 60 emails, average open rate— 37%; average click rate— 5%, double industry standard.

New York, New York, United States

Working with the founder to develop high-level, consistent, captivating content, including articles, two full-length books, and interviews.

Atlanta, Georgia, United States

Responsible for content creation across digital and physical materials including website, blog, educational materials, pop-up experiences (museum), etc. Focus on research, writing, and explaining systemic poverty and homelessness to the community. Assisted founder with writing projects, ideation, and brand campaigns.

Greater Atlanta Area

Created and marketed flagship course for new authors. Increased sales QoQ through email campaigns, growth marketing, A/B testing, case studies, and customer feedback.More information available upon request.

Atlanta, Georgia, United States

Apprentice in storytelling and publicity/book marketing.