Kelli Meyer Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Supported and empowered 10 Full Time Brand Ambassadors to effectively localize nationalbrand programming and develop industry-leading activities that educated and inspired targettrade members, while providing ongoing.
• Collaborated with regional market stakeholders in GA/TN/AL/MA/NY to effectively prioritize and plan Brand Ambassador activities and KPI’s
• Oversaw Brand Ambassador administrative tasks including budgeting, goal tracking, training and activation ideation

Atlanta, Georgia, United States

• Responsible for leading local activation and execution of national programs, On/Off Premisesampling, and sourcing/production of special events.
• Tracked and managed budgets specific to experiential activation and national POS buys
• Worked with sales team to develop “go to market” strategies and programs

Atlanta, Georgia, United States

Launched two new-to-world spirits brands (Engine Gin and Busker Irish Whiskey) within key On-Premise accounts, building distribution, driving volume per outlet, and executing pull-though programming.·Exceeded annual menu (107%), feature (1,000%), staff training (250%), activation (161%) and visibility (183%) goals within the first quarter·Produced 51% of.

Atlanta, Georgia, United States

Oversaw sales of WX Brands wine portfolio into On/Off-Premise accounts with emphasis on creating exposure, discovering new brand opportunities and building client focused business relationships.·Supported consumer sampling events, distributor sales meetings and trade shows to achieve volume and distribution goals throughout the portfolio·Secured 35 new.

Atlanta, Georgia, United States

• Motivated and developed the distributor sales team to achieve William Grant & Sonsvolume targets and activation objectives, including POS placements, drink features, stafftraining, new distribution, brand innovation.
• Exceeded distribution goals by 224%, feature goals by 180% and menu placements by 127% in 2019
• Managed $200k+ activation budget
• Conceptualized and executed 5 large-scale Wandering Emporium brand immersion experiences, culminating in the Hendrick’s Mad Tea Party for 200+ hand-selected guests with 50 key On-Premise accounts in attendance
• Built relationships with local photographers, chefs, influencers and performance artists to create impactful consumer engagement opportunities
• Sourced account specific POS to increase consumer pull-through such as unique customized drinking vessels and edible art

Atlanta, Georgia, United States

Managed the budget, consumer sampling and development of account specific activation and seasonal programming to achieve annual KPI’s. Scheduled the promotional agency teams for brand ambassador pub crawls and event execution. Collaborated with local Pernod Ricard team and 4 distributor partners to drive case depletions via menu placements, new POD’s and.

Atlanta, Georgia, United States

Drove sales with trade focused educational programs that were both brand and category specific. Oversaw program development, including custom POS sourcing, sell sheet creation, sell-in to distributor partners/key accounts and determined program scope metrics and budgets.·Increased Jameson’s volume by 21% and Altos Tequila’s by 207% in focus accounts FY16.

Los Angeles, California, United States

Built the On-Premise annual business plan for the top 75 On-Premise retailers including volume driving sales tactics, distribution, permanent visibility and brand ambassador efforts. Managed, maintained and expanded Constellation’s portfolio through execution of promotional and feature activity. Controlled the annual budget, drafted point of sale material.

Atlanta, Georgia, United States

Provided oversight of marketing activities including contracting 85+ On-Premise accounts, recruitment and training of brand ambassadors, scheduling and execution of daily promotional events, inventory audits, recaps and employee payroll. Managed 2 team managers and 20+ ambassadors to achieve Marlboro’s long and short-term goals.·Developed execution.