As VP Creative at TravPRO Mobile, I oversee creative services primarily for learning & sales enablement programs, but I also manage front-end creative content for corporate and client marketing to ensure standards for brand identity, voice, and accuracy are met. On the client side, I direct and produce creative for overall program concept, design and layout, chapter editorial, and marketing & sales assets — so both sides of the creative coin: editorial and design.For more than three decades, I have worked as an independent-contract creative director, writer and graphic designer, in addition to full-time manager, director, and executive positions offering comprehensive creative services: from concept to copy to design and production, I do it all. On the copy side, I specialize in taglines, heads, decks and short and long-form editorial. Also experienced in website development, maintenance and promotion using content management systems (including basic HTML), email and social media marketing.Most of my professional life has been spent within the travel & tourism industry, where I have deep experience and knowledge in B2B and B2C creative services.