• Established PR function for hotel, securing print and video monitoring services, media contact database, system for tracking accountability, and quarterly PR reports.• Established hotel as a film-friendly location, resulting in two major motion pictures being set at the hotel, Soul Men and The Open Road and securing location fees.• Generated coverage on various cable networks, such as the Food Network, Travel Channel, HGTV, TLC, WE, and Animal Planet, as well as on The Oprah Winfrey Show, Wheel of Fortune, The Price Is Right, and such reality shows as John & Kate Plus Eight, Little People Big World, and Gene Simmons Family Jewels.• Established hotel’s social media strategy and presence utilizing channels such as Facebook, Twitter, YouTube, Instagram, Google+, and Pinterest. Created Peabody Hotel Group’s social media policy. Positioned hotel as a leader in social media, being named to “Top 10 Twitter Friendly Hotels” and “Top Hotel Twitter’ers” lists. Launched Peabody Duckmaster blog.• Worked with F&B Dept to create and implement revenue-generating and news-worthy events. Also, contributed to the creation of thriving F&B event series, such as a Historic Dinner Series, and weekly bar promotions, and the ongoing success of legacy events such as Peabody Rooftop Parties and New Year’s Eve Parties.• Contributed to the direction and content of coffee table book on The Peabody’s history. Developed sales/marketing plan that resulted in book landing among the Top 20 sellers of at area’s largest regional book store on the year of its release.• Executed PR campaign for 75th Anniversary of the Peabody Ducks that included a partnership with Jack Daniel’s whiskey and two revenue/press generating hotel packages.

• Exceeded editorial goals of $5 - $7 million during five CVB fiscal years. Exceeded goals by more than 15% during four of those years.• Hired and directed PR agency charged with coordinating a New York City media mission tradeshow-style event attended by 90 travel media and multiple desk-side interviews. • Contributed to the promotion of Tampa Bay for Super Bowl XXXV, garnering $2 million in print media exposure and reaching a circulation of 51 million. Worked in the host city media center, providing story ideas to 3,000+ media during Super Bowl week.• Generated daily local news coverage during Tampa Bay’s bid to host the 2004 Republican National Convention by managing news conferences and CEO interviews.• Implemented a Public Relations Committee of creative PR professionals to generate ideas for media coverage of Tampa Bay locally, nationally and internationally. • Executed the Crisis Communications Plan during 2004 Hurricane Season, providing critical information to visitors, media and partners about the status of area’s tourism infrastructure.• Leveraged Tampa Bay’s Super Bowl, Arena Bowl and Stanley Cup victories to garner editorial coverage. Planned a marketing blitz to Calgary during the Stanley Cup Finals that included media relations and consumer promotions.• Contributed to editorial content of marketing collateral pieces such as the Annual Report, Meeting Planner Guide, Visitor Guide, Map Brochure, and CVB web site.

• Contributed to the ongoing success of the Orlando/Peabody Alliance for the Arts and Culture, a program of press visits themed to Orlando’s arts that garnered awards from Hotel Sales & Marketing Association International, Preferred Hotels & Resorts Worldwide, Florida Hotel & Motel Association, and the Public Relations Society of America. • Worked with the U.S. Department of Interior to design an itinerary for the Peabody Ducks’ visit to Washington, DC, for the annual Federal Duck Stamp Art Contest, resulting in network TV and national newspaper coverage.