Kelly Brown Email and Phone Number

Restaurant Financial Data and Systems

• Selected as one of the top 25 SMU Marketing students to develop a 360-degree marketing campaign for the Dallas Mavericks on FOX Sports Southwest aimed to increase viewership among millennials• Worked on a team of four other students to conduct primary and secondary research, analyze data, lead focus groups, and present our final campaign to executives from both the Dallas Mavericks and FOX Sports Southwest• Created a detailed 30 question survey with 438 respondents and conducted 83 in-person interviews of Mavericks fans

• Created a 166 page Brand Marketing Strategic Roadmap for Schlotzsky’s to create more consistency across the brand team and be used as a template for the company’s five other brands; the Roadmap included strategies for segmentation and positioning• Assisted with public relations campaigns for Cinnabon, Moe’s Southwest Grill, McAlister’s Deli, and Schlotzsky’s• Organized a joint intern summit for 70 Coca-Cola and Focus Brands interns with four co-workers; the summit included focus groups, round-table discussions, a new product tasting event, and speeches from the CEO and CMO• Gave a final presentation on “Marketing to Generation Z” to over 30 employees and executives

• Worked with team of students and a supervisor to organize mass mail-outs and give tours to recruit families• Managed prospective recruit database ensuring new recruit information was entered correctly

• Co-led a group of 16 children ages 5-10 and worked with other counselors to organize camp-wide activities for 200 kids