Sector: Automotive IndustryI currently cover the marketing function for SIXT New Zealand in partnership with the Giltrap Group. SIXT is one of the largest mobility companies in the world with offices in 110 countries and their HQ in Pullach Germany.

Offering marketing consultancy services to growing businesses.Current customer : PARK NOW (BMW Group and Daimler AG)

Sector: Automotive Industry Manage Marketing and Communication for parking services in 2 countries France & SwitzerlandResponsible for marketing strategy & budget overview for FR & CH Develop winning actionnable plans to increase ParkNow brand awareness among French & Swiss territoriesB2B / B2C / B2G MarketingAbout PARK NOW Group:PARK NOW Group is the no. 1 parking provider. We’re driven by one thing: making our cities healthier, cleaner and more liveable. Transforming cities into places where people can move around freely with easy to use mobility solutions while reducing congestion and pollution. How? By unlocking the power of technology to make parking simple, quick and effortless for drivers, operators and cities. PARK NOW Group currently offers the no. 1 parking app. We’re proudly representing our brands including Parkmobile, RingGo, ParkNow and Park-line. With 440 parking pioneers, we serve clients throughout Europe from our offices in Diemen (Amsterdam, NL), Berlin (DE), Versailles (FR), Basingstoke (UK) and Berchem (BE). PARK NOW is part of NOW, the global joint venture in mobility solutions founded by BMW and Daimler. We offer car sharing, ride-hailing, charging and parking solutions to help people navigate their urban journey’s.

Content Campaign Management - Plan and implement a full customer sales and marketing calendar - Plan and execute email and direct mail campaigns to generate upsell and cross-sell opportunities for account management and field sales teams - Liaise with customers to generate customer testimonials and case studies - Manage all CRM email campaigns and email templates- Report marketing results on a monthly basis including spend and revenueProduct Management and Branding - Maintain website content through on-line CMS including copy and imagery - Conduct competitor analysis and market researches - Maintain a full understanding of all products and ensure their marketability - Maintain sales collateral including presentations, brochures and product sheets, etc .. Internal and External Communication - Manage internal communication with CRM and management teams - Write and liaise with agency for external communications (press releases, articles, exhibitions)

Business Analysis & Brand Management- Identified business growth potential through active analysis and forecasts- Managed North American sales App. implementation to reinforce sales force tools (product and back-office management)- Successfully initiated, commanded and launched new product range, from strategic to operational.(Naming and visual identify definition, mailing and e-mailing campaigns, website development, etc…)Market Insight & Competitive Intelligence- Searched and compiled information and market data requested by area management- Contributed with the preparation of internal and external presentations related to the palatability and pet food markets- Followed up market indicators of pet food and palatability markets and identified on-going market trends to foresee business developments- Worked in close relationships with R&D team to investigate and determine tomorrow’s pet food trendsInternal & External Communication- Ensured success of corporate rebranding among North American employees (presentations, internal notes and marketing materials)- Daily contributed to share and represent SPF/Diana Pet Food values

Market Insight & Competitive Intelligence- Performed SWOT and competitive intelligence analysis, and recommended business strategies - Conducted market researches towards key potential customer profiles, and identified market opportunities- Supported manager with the creation of documents, spreadsheets and information related with the North American portfolio - Organized and prepared marketing campaigns and supported the creative director and graphic designer

- Initiated market research, identified market opportunities, and developed pricing and channel strategies for the French market.- Rationalized product customization features based on marketing research results.- Forecasted sales based on market research.- Planned events and annual meetings.- Increased the visibility of the company via SEO/SEM campaigns and community management strategies.

- Identified and prospected potential customers.- Determined client needs, promoted services and provided product solutions.- Assured customer’s satisfaction from an established client portfolio.- Ensured customer’s training towards the application of the solution provided.

- Conducted market research towards key potential customer profiles, and identified market opportunities.- Performed SWOT and competitive intelligence analysis, and recommended the business strategies to pursue such market opportunities.- Organized and prepared marketing campaigns.- Supported the creative director and graphic designer department.