• Build go to market strategies and plans for new product launches including price, distribution and promotion coordinating plans with cross functional team. • Track and analyze brand performance to provide actionable insights to drive plans that deliver volume and share growth.• Provide insights and assumptions to inform brand volume and share forecast along with pricing recommendations.• Build commercial plans to close volume gaps and / or competitors moves / regulatory changes. • Deliver monthly brand performance dashboards.• Support executive team to build business presentations for local and global senior stakeholders

• Executed and continually grew Lucky Strike’s Direct to Consumer Touchpoints• Drove the DTC brand strategy of Lucky Strike to ensure the brand has clear consumer strategies to deliver against agreed company targets• Leveraged Consumer Analytics to gain insights to better achieve brand KPIs• Collaborated with cross functional teams to achieve desired performance and successfully grow the brand equity

• Elevated Portfolio Innovation through Packaging and Product Execution• Increased Brand and Proposition Awareness through Packaging Renovation to deliver Fit for Future Programs• Established and lead cross function team to deliver product as defined by business case

• Created a liaison support role to streamline communication workflow to better support and enhance our Sales Force and 3rd Party Venders.• Enhanced our 3rd Party Vendor efficiency by simplifying the processes, eliminating unnecessary workload and having a consistent approach across all platforms,• Instituted an educational campaign for our sales force to educate them on how to utilize our Customer Facing Digital Image Platform resource site for customization.• Identified opportunities to empower our Field Trade Marketing team to create their own incremental customizable art. • Supported and Optimized our External and Internal Partnerships on the development of Retail Transformation and Custom Signage. • Collaborated effectively with cross functional teams to maximize business knowledge, gain credibility, improve work processes and drive commercial results.• Demonstrated the ability to connect with others as a means to deliver outstanding results.

• Maintained the highest level of customer service and accurate records using established sale systems• Met and exceeded all key performance sales goals of 40 contacts per day• Conducted telephone inquiries, follow up calls, and customer care calls to members

• Completed sales call on established traditional and nontraditional retail outlets to increase product availability in stores and consumer loyalty • Collaborated with team members and improve communication skills with business acumen• Promoted the marketing mix and drive performance against yearly initiates and brand building measures.

• Integrated professional communication skills when making up to 30 daily cold/sales calls to new potential KSU Athletic customers and groups to increase season ticket and group experience sales• Supervised 10 student workers, training them on expectations and policies, organizing schedules, and oversee full team completion of responsibilities during game days• Increased student worker team by approximately 10 additional students throughout semester conduction search process, interviewing and completion of onboarding paperwork

• Greeted customers at the entrance of the game to give fans a great game day experience• Provided excellent customer service and satisfaction to each guest• Sales and Scanning of customer tickets

• Performed internal audit to identify, catalog and review content for brand standards• Reviewed, proofed and edited the marketing and email content• Executed the internal promotional launch of the company mobile app and online tool• Attend LinkedIn 101 training session to develop, implement and measure session focus group feedback to determine session rollout company-wide