Driving revenue and results for healthcare systems, start-ups and B2Bs through strategic growth marketing. I achieve tangible results through strategic marketing, operational optimization, and professional development.Areas of expertise: Growth marketing strategy – I analyze target audiences, market dynamics and competitive research to create marketing strategies that align with an organizations’ specific needs. Go-to-market (GTM) strategy – I design and implement comprehensive GTM strategies for successful market entry and product positioning. Developing outsourced marketing and sales teams – When a company needs outside support, I help create connected marketing and sales teams that offer the expertise needed to scale operations efficiently. Improving operational efficiency – I consult to pinpoint areas for improvement and develop processes to enhance operational efficiency and maximize marketing efforts.Coaching and training – I offer individual and group coaching and training for healthcare marketers at all career stages, empowering them with the strategic skills and knowledge necessary to excel.

Empowering people to create their ideal life, starting with a career that aligns with their skills, values, and interests.I work with college students to directors aiming for VP roles. Together, we identify their strengths, clarify their career vision, and develop plans to take control of their professional journeys.I help professionals:- Clarify their career vision and define what “success” means to them- Identify their unique strengths and personal brand to stand out- Create a roadmap for navigating career transitions with purpose- Strengthen your confidence to pursue the opportunities you deserve- Expand professional networks and career opportunities- Create roadmaps for career transitions and advancement- Develop leadership and team-building skills- Prepare for the job search and interview with confidenceThrough both one-on-one and group coaching sessions, I provide tailored support to unlock their potential, gain confidence, and create fulfilling careers that achieve their unique definition of success.

Helping healthcare entrepreneurs and solopreneurs navigate the challenging early stages of growth to build successful, fulfilling businesses.Many entrepreneurs struggle to balance building their business with day-to-day demands, feeling overwhelmed by the complexity of scaling up. Through group or individual coaching, I help entrepreneurs get clarity, stay focused and build their business with confidence.One-on-one and group coaching sessions help entrepreneurs:- Expand their professional networks and opportunities- Develop product pricing and packaging- Market and sell their services with confidence- Turn a side hustle into a full-time business- Grow and scale their businessCoaching helps entrepreneurs overcome both personal sticking points and industry challenges to build smart, resilient, and one-of-a-kind businesses.

Partnering with marketing teams and leaders to navigate the complexities of healthcare marketing through hands-on training and strategic insights. I can help you and your team: - Align marketing with operations- Understand and analyze industry trends- Develop data-driven marketing plans with a patient-centered approach- Establish measurement systems that show growth and ROI- Boost campaign effectiveness- Anticipate and respond quickly to changesIn an ever-evolving healthcare environment, marketing teams face unique challenges in reaching patients, navigating regulatory requirements, and demonstrating ROI. I empower teams with practical skills to make meaningful impact in their organizations and communities.

Experienced in developing and executing comprehensive marketing strategies, brand management, market research, web content development, and digital marketing. Skilled in leading website overhauls, internal communication revamps, and interactive marketing initiatives. Strong expertise in driving engagement, increasing online presence, and effectively communicating with diverse audiences. Recognized for exceptional leadership, team management, and the ability to exceed expectations. Passionate about leveraging marketing strategies to make a positive impact in the healthcare sector.Led the development and execution of strategic marketing and communications initiatives for the Department of Medicine.Managed a website overhaul and migration, resulting in a 40% increase in page views within a 12-month period.Implemented an internal communication plan, including branding, consolidation, and analytic tools, improving communication effectiveness.Developed and executed a comprehensive interactive marketing strategy, increasing Twitter and Facebook followers and engagement by more than 800% in 18 months.Produced 25 videos highlighting educational programs and research, garnering over 36,600 views on YouTube.Developed and executed an alumni engagement strategy, fostering connections through newsletters and communication initiatives.Received "Far Exceeds Expectations" reviews from senior leadership for two consecutive years.

Developed and executed comprehensive multi-media strategic marketing communications plans for multiple departments, including Emory Heart & Vascular Center, Emory Women's Heart Center, Emory Winship Cancer Institute, Emory Orthopedics and Spine Center, and Emory Departments of Urology, Vascular Surgery, and Neurosurgery.Implemented diverse tactics such as digital strategy, radio, direct mail, web, social media, internal communications, physician marketing, video, and print.Successfully led the strategic rebranding and renaming business plan for Emory University Hospital Midtown, overseeing all aspects of the process.Developed and executed strategic marketing plans for Emory University Hospital Midtown, incorporating various advertising mediums such as direct mail, print, events, radio, television, web, video, and social media.Orchestrated Emory Crawford Long Hospital's 100th Anniversary celebration plan, coordinating consumer and employee events and creating museum-quality displays.Managed a team of three Senior Marketing Managers, providing guidance in strategy development, tactical marketing plans, and budget allocations.Developed and executed tactical marketing plans for the Emory Prostate Cancer Center, including billboard, radio, internet, event, and print advertising.Coordinated and executed the Department of Urology's men's health seminar series, complementing the campaign for the Emory Prostate Cancer Center.Led Emory Healthcare's sponsorship efforts for prominent events, such as the ING Georgia Marathon and the Peachtree Road Race, managing all aspects including contract negotiation, promotional planning, and employee recruitment.Significantly increased employee participation in the Peachtree Road Race from 1000 in 2005 to 1600+ in 2006 through effective marketing and employee relations.

Sales Strategy Development: Created a comprehensive sales strategy aimed at increasing physician referrals. Analyzed the market, identified potential target audiences, and determined the most effective approaches to reach and engage them.Relationship Building: Built strong relationships with physicians and healthcare providers such as referring physicians, hospitals, clinics, and other healthcare organizations to encourage referrals to Emory Healthcare physicians.Marketing and Promotion: Worked closely with marketing teams to develop promotional materials and campaigns that highlight the benefits of Emory Healthcare physicians and services. Physician Education and Support: Provided education and support to referring physicians to establish trust in Emory Healthcare. Developed and delivered educational programs, hosted seminars or webinars, and offered resources that help referring physicians understand the expertise and capabilities of Emory Healthcare physicians.Performance Tracking and Analysis: Monitored and tracked sales performance and optimized the strategy as needed.Collaboration: Collaborated with internal teams, such as the business development, marketing, and physician relations departments, to align efforts and ensure a coordinated approach to increasing physician referrals.

Developed and executed comprehensive marketing strategies for prominent healthcare clients, including Axcan Pharma, ArthroCare, and Polaroid.Conducted thorough market research and analysis to gain insights into target audiences, competitive landscapes, and industry trends.Collaborated with cross-functional teams to identify key marketing objectives and formulate strategic plans aligned with clients' business goals.Leveraged a mix of marketing channels and tactics to create impactful campaigns and initiatives tailored to the unique needs of each client.Implemented effective messaging and positioning strategies to enhance brand awareness and drive customer engagement.Monitored and evaluated campaign performance, utilizing data and analytics to measure the effectiveness and optimize marketing efforts.Developed compelling marketing collateral, including print materials, digital assets, and presentations, to support client communication and promotional activities.Fostered strong client relationships, serving as a trusted advisor and collaborating closely to ensure the successful execution of marketing strategies.Stayed up-to-date with industry trends, innovations, and best practices to continuously enhance marketing strategies and deliver exceptional results.

Developed and executed a targeted sales plan to maximize market share of Allegra and Nasacort AQ among physicians in the assigned territory.Achieved outstanding sales performance in 2002, surpassing goals at 118% (ranking within the top 5% of the company).Successfully increased the market share of Nasacort AQ from the bottom 20% to the top 10% nationwide within a span of one and a half years.Conducted strategic pre-call planning to ensure effective delivery of "brand" messaging and closing sales during customer interactions.Implemented promotional programs and initiatives to educate physicians in the territory about key products, enhancing their awareness and understanding.Recognized for exceptional performance and nominated by manager for the Nova award, an accolade for the best new salesperson in the nation.Demonstrated strong sales acumen and customer relationship-building skills, consistently delivering impactful sales calls and fostering long-term partnerships.Promoted to the position of Professional Sales Associate within one year, recognizing exceptional performance and contributions to the company's success.

Joined as the first employee of a start-up recruiting and training firm catering to former collegiate student-athletes.Played a pivotal role in establishing the firm's operations and processes from the ground up.Took charge of new business development, contributing to 40% of the company's overall new business growth in the first year.Mentored recent or upcoming graduates, leveraging my expertise in athletics to guide them on effectively showcasing their skill sets and experiences to potential employers.Provided personalized coaching and training sessions to help individuals articulate the transferable skills acquired through their athletic endeavors.Assisted graduates in translating their athletic accomplishments into marketable attributes in the professional world.Developed strategies to highlight the unique qualities and strengths of former collegiate student-athletes, enabling them to stand out during job interviews and in their professional endeavors.

Oversaw and managed all aspects of the waterpark, ensuring smooth operations and exceptional guest experiences.Scheduled and coordinated the work shifts of waterpark staff, optimizing staffing levels to meet operational demands.Maintained a clean and safe environment within the waterpark, implementing and enforcing cleanliness and sanitation protocols.Ensured that events and activities within the waterpark ran on schedule and met quality standards.Provided leadership and guidance to a team of waterpark staff, fostering a positive and motivated work environment.Conducted regular training sessions and workshops to enhance staff skills and knowledge in waterpark operations and guest service.Collaborated with other departments within the organization, such as maintenance and security, to address operational needs and resolve any issues promptly.Implemented effective crowd management strategies to ensure the safety and enjoyment of all waterpark visitors.Handled guest inquiries, concerns, and complaints, delivering exceptional customer service and finding appropriate resolutions.Monitored and maintained equipment and attractions, coordinating with maintenance teams for repairs and maintenance activities.