Kelly White Email and Phone Number

Plan and create content, driving engagement and expanding clientele base. Responsibilities include developing strategic social media plans, crafting engaging posts, and analyzing performance metrics to optimize future content. Enhance brand visibility and foster a strong online community.

Plan and coordinate social media posts to increase brand awareness, engagement, and in-salon clientele. Doubled social engagement and increased followers 10x.

Promoted to lead talent management, social media and public relations for Andria Rose, a Latin American sultry pop artist.• Performed extensive research to identify influencers for partnerships and collaborations, and led all creative• First point of contact for inquiries relating to requests for collaborations, deals, events, performances, and products • Read and review contracts to ensure all aspects of industry deals are incorporated into contractual agreements • Negotiated and finalized prices for all performances, vents, deals, product placement and collaborations • Analyzed social media analytics and adjust marketing strategies to optimize ROI and engagement

Responsible for researching and contacting influencers to drive product launch campaign participation.• Acted as point person to influencers, led budget negotiations, creative video creation, and YouTube partnerships• Increased views from 90,000 to 400,000 in first 2 weeks by completing a PR campaign inviting 200 fan accounts with over 1000 views each to create another video for an upcoming song drop• Wrote and delivered comprehensive PR Analysis for owner by researching a wide array of media outlets to determine alignment of genre and personality, and built a comprehensive target list including number of followers, reason for contacting, description of compatibility, and existing artist coverage • Used ChartMetrics to track weekly social media analytics on Instagram, Twitter, Facebook, TikTok, YouTube and Spotify • Curated playlists for media campaigns to boost artist’s audience and expose listeners to similar new artists• Worked closely with A-Wall and Andria Rose to collaborate on Spotify rankings, outreach campaigns, and media strategy

Selected as the only intern from a competitive pool of applicants with responsibilities for supporting social media marketing for emerging artists including Baej Lambeaux, Blondes Band, Taipei Houston, and Michigander. Reported to Brandon Kraut.• Performed extensive influencer research and outreach to determine the viability to artist social media campaigns• Researched each influencer’s social media status to determine quality of followers, nature of community, engagement and growth potential for artist partnerships• Pitched management on a marketing campaign and received a $3000 budget to launch social media influencer marketing campaigns for Baej Lambeaux’s upcoming music releases• Created a 4-week social media calendars to generate an interactive music release for Blondes Band with Instagram Lives, Tik Tok posts, merch giveaways, and engaging stories to increase fan interactions and engagement • Negotiated deals with social media influencers and coordinated legal documentation for receiving payments• Scouted artists to identify new bands and artists for possible management or publishing signing• Reported daily on Spotify and Apple Music top charts, tracked artists, and reported trends to management• Generated weekly streaming and sales reports for Taipei Houston and Michigander using Music Connect

Created 2 campaigns for the City of Peoria, AZ which brought in the highest social media metrics for the summer.• July: Parks and Recreation Month - Researched facts, designed posts and uploaded captions and designs twice a week to government social media channels stating information about state parks and local trails throughout the state of Arizona• August: Drowning Impact Awareness Month - Selected 8 video ideas from an existing campaign and coordinated, directed, filmed and edited 4 videos for Instagram reels and 4 videos in horizontal format for posting on other platforms which included drowning statistics, guidance for parents and public awareness messaging

Selected by Head Coach to lead team communications and assist in the management and organization of the Throws team.• Build and maintain strong relationships with players, coaches and team administrators to gather relevant stories and angles for social media, and manage all posts, pictures and online engagement• Manage team communications between university departments and administration and speak on behalf of Coach• Interface with journalists and editors at the school newspaper to pitch and present player and team stories• Work directly with coaches and throwers to coordinate practices and meets during NCAA season

Selected to participate on a team of 7 student leaders with responsibilities for planning all Homecoming activities and events.• Identify NCAA teams in need of a Homecoming game and work collaboratively with coaches, players and university stakeholders to plan a themed event aligned with the Homecoming theme across the university• Collaborate and coordinate with the Tailgate Captain to plan Homecoming events, pre-games and activities with corresponding NCAA games to engage students and student athletes in the Homecoming festivities• Coordinate with university stakeholders to increase number of Homecoming-themed activities to increase fan base, participation and engagement in the spirit of the Homecoming season

Promoted to Assistant Team Leader for punctuality, responsiveness and service levels. Represented the Hersheypark brand to thousands of summer visitors in the internationally-recognized amusement park.• Complete comprehensive training and provided Fortune 500-level customer service to guests• Point of contact for problem solving with responsibility for resolving difficulties and complaints from customers• Trained new employees and staff on equipment use, procedures, expectations, customer service and register duties• Covered team members during breaks to ensure seamless customer service and continuity of business • Completed leadership training program in weekly classes to learn leadership skills and keys to business success