Kelly May Email and Phone Number

- Executed over 100 projects for medical membership societies in the areas of Professional Medical Education, Quality, Registries, and Membership to drive revenue growth and enhance member value- Led the development of multiple strategic plans for organizations and departments including the creation of mission, vision, goals, metrics, and initiatives with boards, members, staff, and external stakeholders - Leveraged extensive market research including competitive intelligence, industry analyses, primary interviews, and surveys to understand market dynamics and trends- Facilitated dynamic workshops and stakeholder mapping activities to create and gain alignment around market opportunities, strategic options, and implementation planning- Created go-to-market strategies for new or enhanced product offerings including: concept creation, financial modeling, pricing strategy, website design, and multi-channel launch planning - Developed product portfolio optimization recommendations based on in-depth analyses of financials, trends, competitors, customer needs, product claims, packaging, and internal capabilities- Developed business-to-business partnership strategies to facilitate consistent, effective, and fair collaborations including organizational partnership principles, business line partnership frameworks, and operational recommendations - Generated robust financial models to support strategy development, prioritization, and investment decisions- Trained 100+ professionals to develop their innovation skills and to harness proven methods to tackle real challenges at their organizations - participants get the opportunity to build a personal development plan, dive into customer problems, identify solutions, select top solutions, create prototypes, design tests, and build business models- Clients include: medical professional societies, nonprofits, hospitals, startups, direct selling companies, and consumer product goods organizations

- Developed and executed a cosmetics strategy which optimized the portfolio based on competitive, historical and market research analyses and yielded an unprecedented 43% growth in the category in 2 years - Led the most successful cosmetic launch in Amway history and 15 other product campaigns by managing 20+ member cross-functional teams to execute launch strategy, product messaging, training, and communications- Created a Digital Strategy for the ARTISTRY brand and gained senior management approval for increased investment and implementation of recommended digital marketing campaigns in 2012- Developed strategy for and implemented the redesign of the beauty newsletter and catalog communications that resulted in a 40% growth in newsletter subscriptions and the MarCom Gold Award for Catalog Design

- Led a competitive and market trend analysis for a multi-national pharmaceutical company and developed a modeling and simulation strategy to significantly decrease drug discovery costs and time to market- Partnered to develop a clinical data warehouse roadmap, conducted a market assessment of leading commercial solutions, and facilitated the vendor selection efforts for a large pharmaceutical company to enable more efficient operations via a single, global clinical data repository- Conducted over 40 primary interviews with Scientific Leaders across four industries, consolidated insights, and developed a strategy for a leading global pharmaceutical company to effectively utilize key scientific relationships to benefit from cutting-edge research through partnerships and internal recruitment- Collaborated to develop a global customer strategy for a multi-national pharmaceutical company and managed a senior client workstream to design the implementation plan to ensure company alignment around the new strategy- Developed a computational science strategy and implementation plan for a U.S. regulatory agency to significantly streamline the drug review process - Led a change impact assessment for a State Government to mitigate the risks associated with implementing a new Human Resources system by identifying the magnitude and complexity of changes affecting over 190,000 employees

- Managed a 3,500 sales representative incentive compensation program for a leading pharmaceutical company with over $5 billion in annual U.S. sales- Analyzed and presented Sales and Marketing trends for company executives including historical sales, market growth, and earnings distribution and developed a comprehensive dashboard to track performance on a regional, national, and brand level- Realigned sales territories with Regional Directors and District Managers in order to optimize sales and balance territory workload