Kelly May Email & Phone Number

Greater Grand Rapids, Michigan Area

- Executed over 100 projects for medical membership societies in the areas of Professional Medical Education, Quality, Registries, and Membership to drive revenue growth and enhance member value- Led the development of multiple strategic plans for organizations and departments including the creation of mission, vision, goals, metrics, and initiatives with boards, members, staff, and external stakeholders - Leveraged extensive market research including competitive intelligence, industry analyses, primary interviews, and surveys to understand market dynamics and trends- Facilitated dynamic workshops and stakeholder mapping activities to create and gain alignment around market opportunities, strategic options, and implementation planning- Created go-to-market strategies for new or enhanced product offerings including: concept creation, financial modeling, pricing strategy, website design, and multi-channel launch planning - Developed product portfolio optimization recommendations based on in-depth analyses of financials, trends, competitors, customer needs, product claims, packaging, and internal capabilities- Developed business-to-business partnership strategies to facilitate consistent, effective, and fair collaborations including organizational partnership principles, business line partnership frameworks, and operational recommendations - Generated robust financial models to support strategy development, prioritization, and investment decisions- Trained 100+ professionals to develop their innovation skills and to harness proven methods to tackle real challenges at their organizations - participants get the opportunity to build a personal development plan, dive into customer problems, identify solutions, select top solutions, create prototypes, design tests, and build business models- Clients include: medical professional societies, nonprofits, hospitals, startups, direct selling companies, and consumer product goods organizations

- Developed and executed a cosmetics strategy which optimized the portfolio based on competitive, historical and market research analyses and yielded an unprecedented 43% growth in the category in 2 years - Led the most successful cosmetic launch in Amway history and 15 other product campaigns by managing 20+ member cross-functional teams to execute launch strategy, product messaging, training, and communications- Created a Digital Strategy for the ARTISTRY brand and gained senior management approval for increased investment and implementation of recommended digital marketing campaigns in 2012- Developed strategy for and implemented the redesign of the beauty newsletter and catalog communications that resulted in a 40% growth in newsletter subscriptions and the MarCom Gold Award for Catalog Design

- Led a competitive and market trend analysis for a multi-national pharmaceutical company and developed a modeling and simulation strategy to significantly decrease drug discovery costs and time to market- Partnered to develop a clinical data warehouse roadmap, conducted a market assessment of leading commercial solutions, and facilitated the vendor selection efforts for a large pharmaceutical company to enable more efficient operations via a single, global clinical data repository- Conducted over 40 primary interviews with Scientific Leaders across four industries, consolidated insights, and developed a strategy for a leading global pharmaceutical company to effectively utilize key scientific relationships to benefit from cutting-edge research through partnerships and internal recruitment- Collaborated to develop a global customer strategy for a multi-national pharmaceutical company and managed a senior client workstream to design the implementation plan to ensure company alignment around the new strategy- Developed a computational science strategy and implementation plan for a U.S. regulatory agency to significantly streamline the drug review process - Led a change impact assessment for a State Government to mitigate the risks associated with implementing a new Human Resources system by identifying the magnitude and complexity of changes affecting over 190,000 employees

- Managed a 3,500 sales representative incentive compensation program for a leading pharmaceutical company with over $5 billion in annual U.S. sales- Analyzed and presented Sales and Marketing trends for company executives including historical sales, market growth, and earnings distribution and developed a comprehensive dashboard to track performance on a regional, national, and brand level- Realigned sales territories with Regional Directors and District Managers in order to optimize sales and balance territory workload

Certified Innovator'S Dna And Innovator'S Method Trainer

The Innovator’s DNA and Method training is an innovation course that teaches the Five Discovery Skills of successful innovators.

Bse, Industrial And Operations Engineering

Activities and Societies: Alpha Pi Mu, Sigma Kappa, Member of Michigan Dance TeamSumma Cum Laude; GPA 3.8