Kelly Ferrier Email & Phone Number

Vernon, BC, CA

Montreal, Quebec, Canada

Responsible for writing all marketing copy for the #1 Canadian meal kit brand, including:- Marketing emails for current, past and prospective customers, including A/B testing subject lines- Digital advertising assets developed in-house and externally (Facebook, Instagram, YouTube, LinkedIn, Snapchat, TikTok)- Video scripts and supers - Physical assets.

Vancouver, British Columbia, Canada

• Swich is a free online cooking community, powered by the online culinary school, Rouxbe. They're on a mission to teach 100 million people how to cook nutritious and delicious plant-based meals and improve their health..
• Social media strategy and execution
• Email strategy and execution, including copywriting
• Digital advertising strategy and creative, including copywriting, and managed execution: drove 97% of member acquisition from 500 members in September 2020, to 150,000 members as of March 31, 2022.
• Setting KPIs and reporting on them regularly
• Developed internal data reporting system for email, blog, and in-platform performance alongside engineering team

Salmon Arm, British Columbia, Canada

Zenful Creative offers digital marketing, writing, editing, social media, and influencer outreach services to cause-focused brands in the natural, sustainable, plant-based, and health and wellness industries.

Brooklyn, New York, United States

• Wholesome Culture is a plant-based, sustainable clothing and lifestyle brand. I was responsible for all aspects of Wholesome Culture’s content marketing program, including:
• Establishing the department structure and workflow
• Department staffing and management
• Planning and managing monthly editorial calendars
• Editing blog posts
• Selecting and testing headlines for optimal click through rates (~100,000 organic monthly pageviews)

Vancouver, British Columbia, Canada

Managed marketing and influencer outreach. I developed pitches for influencers and subscription boxes and then managed resulting relationships. Additionally, I wrote blog, email, and digital advertising copy and provided marketing support to the founder. Remote position.

Calgary, Alberta, Canada

Responsible for developing and implementing Purple Frog's marketing strategy, both online and offline, including the website and social media channels, product packaging, retail displays, and sales materials. Additionally, responsible for establishing, staffing, and managing the marketing department, including budgeting and forecasting. I also managed.

Calgary, Alberta, Canada

Responsible for running Communicatto's editorial and digital media strategy departments. This role involved client management, as well as oversight of a team of digital media strategists, writers, social media community managers, and designers. Additionally, I was responsible for monthly, quarterly, and annual reporting on performance of clients' digital.

Calgary, Alberta, Canada

Responsible for managing digital media strategical direction and content development for Communicatto's clients, including quarterly editorial planning. I managed a team of bloggers, social media community managers, designers, and strategists, and was the main point of contact between Communicatto and their clients. Additionally, I edited all content.

Calgary, Alberta, Canada

Produced a variety of communications materials, including: social media community management (weekly blogging, daily Facebook and Twitter posts, monitoring for conversation), SEO and general copywriting for websites, blogging, marketing materials, social media posts, company profiles, annual reports, magazine articles for trade publications, advertising.

Calgary, Alberta, Canada

Researched grant and award opportunities; wrote grant applications, proposals and reports, award nominations, and requests for proposals. Promoted the organization to the public using approved messaging and within the established marketing strategy. Organized and tracked community food drives while working with community groups.

Calgary, Alberta, Canada

Freelance position. Attended the Philanthropic Foundations Canada conference, held October 28-30, 2009 in Calgary, interviewed participants, and produced a report.

Calgary, Alberta, Canada

Conducted interviews, took photographs, laid out the publication, edited copy, supervised writers. Experienced in Adobe Photoshop, InDesign. Trained in photography.

Calgary, Alberta, Canada

Provided administrative support to seven lawyers in the Economic Crime and Drug Prosecution units. Conducted legal research, tracked files, attended court, liased with court employees and investigative agencies, and produced legal and business correspondence.

Medicine Hat, Alberta, Canada

Wrote a weekly column called "Campus Chatter" about the life of a college student. Also reported on local Arts & Entertainment events and activities.

Medicine Hat, Alberta, Canada

Editor of "Express This!", Medicine Hat College's student magazine.Managed a staff of writers, designers and photographers, and produced a monthly magazine. Conducted interviews, wrote stories, took photographs, and managed layout of the magazine.

Bachelor'S Degree, English, With Distinction

Graduate Certificate, Journalism, President'S Honour Roll

Doctor Of Law - Jd

Mini-Mba, Cycle 1, The Executive Development Course

Legal Assistant/Paralegal