Kelly Edwards Email & Phone Number

United States

Member of core leadership team responsible for managing the Tech Data relationship, one of the largest technology distributors in the United States, representing nearly $2B in annual revenue.Lead the marketing direction for how Cisco and Tech Data develop and grow reseller partners through recruitment, enablement and growth strategies to achieve business priorities and revenue goals.Daily engagement with distributor’s leadership, marketing, sales and business development teams for alignment and continuous refinement of enablement programs, account planning, external marketing strategy and overall communications.

The first senior level marketing hire for IPC brought on to build marketing framework from the ground up to drive brand awareness and increase revenue via strategic campaigns tailored to drive qualified leads.Exceeded agreement and expectation to define alignment between marketing and sales to deliver creative methods of driving pipeline and supporting leads to bookings.

Consultative marketing professional focused on enabling profitable growth for Cisco partners via development of go-to market strategies and revenue marketing.Lead and guide partners in development of integrated marketing campaigns leveraging multiple channels and forms of deliverables to generate measurable activity.Collaboratively partner with Cisco and Tech Data teams to create and present a holistic and customized business plan, inclusive of promotional strategies for targeted partners.

Visionary marketing leader brought on to build marketing foundation to establish organization as a leader in the market.Developed and executed multi-year marketing plans to drive awareness and demand, increasing market share by 3%.Created division's brand positioning and messaging to ensure consistency and alignment across the organization, but most importantly the sales organization.

Created and implemented strategic multi-year marketing plan raising awareness of the Westfield brand while achieving sales, partnership sponsorship, traffic and revenue goals. Proven leader at a corporate, regional as well as local level working across disciplines with Asset Mgmt, Leasing, Finance and Business Development on business priorities including completion of a $12M interior renovation of the shopping center, and a $45M theatre/restaurant expansion opening four months early.Led marketing and customer service team including marketing manager, interns, concierge supervisor and staff.

Bachelor Of Science (B.S.), Speech Communications

Activities and Societies: PRSSA, Alpha Gamma Delta, Peer Tutoring & Coaching, Student Life Advisor

Education record