Kelly Smith Email & Phone Number

Boston, Massachusetts, United States

• Manage day-to-day website content maintenance (both new and existing content), landingpages, recipes, articles, etc.• Upload and recipes from Milk Street publications (magazine and cookbooks) via XML to thewebsite CMS.• Regularly update editorial homepage with highly engaging recipes and manage tokenized links,etc.• Manage and optimize web imagery; crop, re-crop, convert settings, and re-upload images tomaximize color and food appeal.• Create new landing pages and recipe collection pages.• Manage site-wide maintenance regarding upgrading tagging and search systems.• Assist with Search Engine Optimization of articles, recipes, and blog content on the main MilkStreet website.• Assist other Digital team members with various updates and upgrades, including monitoring (andoptimizing) key pages based on social media, email, and subscriber trends.• Work with Customer Service Associates to resolve any customer issues and elevate issues thatcause customer service problems to the development team for resolution.• Measure content success and provide proactive optimization based on analytics.• Provide support to Social Media team, including image optimization, coordination and scheduling of posts, etc.

• Edit and input data from general recipe files (including Adobe InDesign files) into XML files.• Upload XML files into Milk Street’s site CMS and ensure all data is uploaded accurately.• Work with editorial and digital team members to acquire final recipe assets (text, images, SEO data) and carry out XML uploads according to publication schedules.

Greater Philadelphia Area

• Oversaw strategic direction for ABIM’s brand website (abim.org), ABIM’s Physician Portal (portal.abim.org). ABIM Foundation (abimfoundation.org), and Building Trust (buildingtrust.org).• Managed the day-to-day content, organization, design and technical execution of all website related functions using Sitecore, Umbraco and Wordpress. • Ensured that the information on all sites was appropriate, timely, polished and professional in tone and in keeping with ABIM standards/philosophy and communications objectives.• Team lead on website CMS conversion project from Sitecore to Umbraco.• Team lead on development and initial release of the Physician Portal mobile app, managing relationships with 2 external vendors and internal IT team. • Team lead on Physicians Portal projects to implement a new pay structure and registration workflow for product launch release.• Designed emails and automated campaigns for ABIM Foundation using Wordpress and MailChimp.• Implemented a ticketing system process to provide project tracking and workflow documentation for internal clients requests to the Communications team.

Greater Philadelphia Area

• Oversaw production for all print materials, bulk mailings, trade show signage and branded promotional items. • Managed multiple vendor relationships, bidding process, invoicing and purchase orders. • Worked with design leadership to standardize brand colors, found consistent builds for PMS, CMYK, RGB and Hex to assure color consistency between print, digital, apparel and promotional items and performed extensive testing to determine consistent and cost effective paper types for printing.• Helped choose and implement a project management software, Robohead, to provide project tracking and workflow documentation for internal clients requests to the Communications team.• Saved the company $99K in 2018 over 2017 by optimizing mailings, ordering in bulk and identifying cost effective vendor relationships.• Led production for all signage, print and apparel needs for new facility.• Updated the internal corporate intranet store with modern apparel choices, leading to a 25% increase in purchases.• Assisted with digital design functions during vacancy period (Nov 2018 - Oct 2019).• Managed the day-to-day content, organization, design and technical execution of all website (healthpartnersplans.com) related functions using Umbraco.• Designed emails and automated campaigns using Constant Contact.• Interfaced with internal development team to complete back end changes on the website.• Designed and launched microsite for annual open enrollment campaign. • Consistently passed all quarterly regulatory examinations.

Wilmington, De

• Managed and approved print production schedules, print specifications, and internal budgets, coordinating with both the internal business lines as well as external vendors.• Managed internal project schedules using HEAT and ServiceNow. • Standardized the variable data letter process for bank-wide customer communications using Adobe Indesign.• Reported directly to Head of Marketing, oversaw department scheduling, interviewing prospective team members and onboarding new employees.• Performed a detailed analysis of vendor relationships and brought all projects in at an average of 20% below previous quoted estimates by streamlining production, negotiating new pricing, managing vendors and communicating efficiently.• Created online fulfillment process for bank-wide ordering of marketing materials, saving time and cutting costs across all business lines.• Led a project to convert color assets to black and white, saving the company $432K annually.

Wilmington, De 19809

• Designed marketing print collateral, banners and signage, digital assets, magazine and trade ads using Adobe Indesign, Photoshop and Illustrator and assured design assets met corporate design standards and were provided to vendors ready for production.• Managed the day-to-day content, organization, design and technical execution of all website (thebancorp.com) and blog (fineticsblog.com) related functions using EpiServer. • Produced HTML/CSS for email campaigns, using best practices for email client support using Lyris and Elabs.• Managed the relationships between internal and external development teams to implement back-end changes to the corporate website, following production schedules and release dates in accordance with internal development timelines.• Created the print, web, fulfillment and digital assets for 40+ white label banking affinity partners as part of bank-wide rebrand project.• Knowledge of regulatory and legal requirements as needed for banking operations.• Consistently passed all quarterly regulatory examinations as required by the FDIC.

Newark, De

• Administered and maintained print on demand and promotional item storefronts using PageFlex. • Designed marketing print, digital collateral and variable data layouts using Adobe Creative Cloud and PageFlex for clients in the healthcare, finance and non-profit industries.• Creative development of lead-generating marketing programs that include social media, direct mail, digital marketing, seminars, trade shows and special events.• Developed PURL and GURL campaigns using MindFire.• Designed and automated email marketing campaigns using Vertical Response.• Managed the day-to-day content, organization, design and technical execution of all website (modernmail.com) related functions using WordPress.org.• Creative strategy and execution for a multi-channel marketing campaign that earned our client $1.6MM in profit.• Press operator on Minolta 1052, Canon c7000 and c6000 using EFI Fiery RIP software. • Used Excel and FoxPro to standardize client lists for use with USPS mailings and BCC software to presort lists for use with the USPS.

Bachelors, Internet And Networking Design

Delta Epsilon Rho Honor Society

Visual Commmunications

Activities and Societies: Lab Instructor for the Visual Communications DepartmentCertificate - Graphic Design Certificate - Digital Imaging