Kelly Smith Email & Phone Number

Boston, Massachusetts, United States

• Manage day-to-day website content maintenance (both new and existing content), landingpages, recipes, articles, etc.
• Upload and recipes from Milk Street publications (magazine and cookbooks) via XML to thewebsite CMS.
• Regularly update editorial homepage with highly engaging recipes and manage tokenized links,etc.
• Manage and optimize web imagery; crop, re-crop, convert settings, and re-upload images tomaximize color and food appeal.
• Create new landing pages and recipe collection pages.
• Manage site-wide maintenance regarding upgrading tagging and search systems.

• Edit and input data from general recipe files (including Adobe InDesign files) into XML files.
• Upload XML files into Milk Street’s site CMS and ensure all data is uploaded accurately.
• Work with editorial and digital team members to acquire final recipe assets (text, images, SEO data) and carry out XML uploads according to publication schedules.

Greater Philadelphia Area

• Oversaw strategic direction for ABIM’s brand website (abim.org), ABIM’s Physician Portal (portal.abim.org). ABIM Foundation (abimfoundation.org), and Building Trust (buildingtrust.org).
• Managed the day-to-day content, organization, design and technical execution of all website related functions using Sitecore, Umbraco and Wordpress.
• Ensured that the information on all sites was appropriate, timely, polished and professional in tone and in keeping with ABIM standards/philosophy and communications objectives.
• Team lead on website CMS conversion project from Sitecore to Umbraco.
• Team lead on development and initial release of the Physician Portal mobile app, managing relationships with 2 external vendors and internal IT team.
• Team lead on Physicians Portal projects to implement a new pay structure and registration workflow for product launch release.

Greater Philadelphia Area

• Oversaw production for all print materials, bulk mailings, trade show signage and branded promotional items.
• Managed multiple vendor relationships, bidding process, invoicing and purchase orders.
• Worked with design leadership to standardize brand colors, found consistent builds for PMS, CMYK, RGB and Hex to assure color consistency between print, digital, apparel and promotional items and performed extensive.
• Helped choose and implement a project management software, Robohead, to provide project tracking and workflow documentation for internal clients requests to the Communications team.
• Saved the company $99K in 2018 over 2017 by optimizing mailings, ordering in bulk and identifying cost effective vendor relationships.
• Led production for all signage, print and apparel needs for new facility.

Wilmington, DE

• Managed and approved print production schedules, print specifications, and internal budgets, coordinating with both the internal business lines as well as external vendors.
• Managed internal project schedules using HEAT and ServiceNow.
• Standardized the variable data letter process for bank-wide customer communications using Adobe Indesign.
• Reported directly to Head of Marketing, oversaw department scheduling, interviewing prospective team members and onboarding new employees.
• Performed a detailed analysis of vendor relationships and brought all projects in at an average of 20% below previous quoted estimates by streamlining production, negotiating new pricing, managing vendors and.
• Created online fulfillment process for bank-wide ordering of marketing materials, saving time and cutting costs across all business lines.

Wilmington, DE 19809

• Designed marketing print collateral, banners and signage, digital assets, magazine and trade ads using Adobe Indesign, Photoshop and Illustrator and assured design assets met corporate design standards and were.
• Managed the day-to-day content, organization, design and technical execution of all website (thebancorp.com) and blog (fineticsblog.com) related functions using EpiServer.
• Produced HTML/CSS for email campaigns, using best practices for email client support using Lyris and Elabs.
• Managed the relationships between internal and external development teams to implement back-end changes to the corporate website, following production schedules and release dates in accordance with internal development.
• Created the print, web, fulfillment and digital assets for 40+ white label banking affinity partners as part of bank-wide rebrand project.
• Knowledge of regulatory and legal requirements as needed for banking operations.

Newark, DE

• Administered and maintained print on demand and promotional item storefronts using PageFlex.
• Designed marketing print, digital collateral and variable data layouts using Adobe Creative Cloud and PageFlex for clients in the healthcare, finance and non-profit industries.
• Creative development of lead-generating marketing programs that include social media, direct mail, digital marketing, seminars, trade shows and special events.
• Developed PURL and GURL campaigns using MindFire.
• Designed and automated email marketing campaigns using Vertical Response.
• Managed the day-to-day content, organization, design and technical execution of all website (modernmail.com) related functions using WordPress.org.

Bachelors, Internet And Networking Design

Delta Epsilon Rho Honor Society

Visual Commmunications

Activities and Societies: Lab Instructor for the Visual Communications DepartmentCertificate - Graphic Design Certificate - Digital Imaging