Kelly Smith Email & Phone Number

Moab, Ut, Us

-Own creative strategy from concepting to execution, collaborating with designers to advance the team’s mission of building relationships and creating branded experiences for top prospects and customers -Write short-form and long-form copy for direct mail, emails, events, landing pages, whitepapers, display ads, and more, using brand and messaging guidelines to create eye-catching and intentional copy to drive action-Work closely alongside marketing partners to understand strategic goals and align creative strategy to best achieve results, pitching several concepts and implementing feedback continuously throughout the project lifecycle

Indianapolis, Indiana

-Built and executed content strategy toward quarterly SQL and deal creation goals-Managed content creation process from conception through promotion of brand collateral, including eBooks, guides, one-pagers, etc-Wrote copy for marketing emails, customer stories, direct mail, and blogs, presenting compelling, personalized narratives for key personas to drive action-Spearheaded website refresh, working with third-party design company and creating net new SEO-driven copy for 30+ pages-Managed social media promotion, resulting in 85% increase in engagement -Distilled complex policy and industry updates into clear and tactical content pieces, collaborating with Sales and Product teams to codify and implement new messaging guidelines

Indianapolis, Indiana Area

-Managed more than 200 accounts from Implementation to Renewal-Advised clients on marketing strategy, collaborated to achieve & track ROI-Built relationships through consistent and clear communication via phone, email, and in-person meetings-Communicated the voice of customers to internal stakeholders including Sales, Product, and Marketing teams to drive product improvement -Identified and pursued upsell and cross-sell opportunities

Indianapolis, Indiana Area

-Selected from more than 1000 applicants as one of 42 Class of ‘17 Orr Fellows -Participate in curriculum designed to encourage introspection, skill development, business acumen, philanthropic participation, and entrepreneurial spirit-Write Marketing Content for Fellowship website-Lead Recruitment efforts at the University of Notre Dame

Indianapolis, Indiana Area

-Elected by peers as Chief of Staff in Feb. 2018 to head Fellow Leadership Team and build out cohesive programming for more than 100 Fellows-Work closely with Executive Leadership and Board of Directors-Conceived, produced, and presented comprehensive “State of Orr” report detailing survey results, demographic information, and feedback

South Bend, Indiana Area

-Created & distributed newsletters to donors, event attendees, and other stakeholders, managed social media-Marketed Game Day Chase event, attracting more than 1,000 attendees-Composed and distributed press releases to publicize initiatives & events

London, United Kingdom

-Assisted in the in-house production of video projects and the running of company social media-Acquired props, transcribed videos, helped with editing, maintained databases for company use

-Wrote and managed articles for foundation’s website-Managed applications for charity events

Rochester, Ny

-Organized and entered data into company database-Sought clients to reach out to for hiring and recruiting purposes

Delray Beach, Fl

-Prepared publishing proposals for potential authors, edited documents -Reached out to potential authors and reviewers from a variety of journals

South Bend, Indiana Area

-Composed weekly notes on promoting positive sports culture-Worked under a deadline to create succinct and clear content