I help Indianapolis-area businesses reach their greatest potential. Whether your business in just in the idea stages, or you're established but wanting to take it to the next level, we can work together to help your business grow. There’s a lot of noise out there – you need your business to stand out! Let’s create a tailored plan to give you the strategy and support you need to gain vision, consistency, execution and increased sales.When I work with clients, each project is a collaboration; no one knows your business or understands your passion like you do. My passion is using my experience to help give your business “fresh eyes” and use my skills to take marketing tasks off your plate so you can do what you do best.Whether it’s a great website, magnificent content, stunning marketing collateral, or a one-of-kind social media campaign, we’ll discuss what your goals are – and then create a plan to drive those results.

Headquartered in Atlanta, Beazer Homes is one of the country’s largest single-family homebuilders. As the Regional Marketing Manager in Indianapolis, I was responsible for driving leads and prospects to all area communities. I developed and executed all marketing strategies, messages and tactics at the divisional level. This position was extremely data-driven, utilizing consumer research and buying paterns in order to maximize the effectiveness in each campaign. I utilized a variety of marketing tactics including social media, email campaigns, online and print advertising, direct mail, SEO and video. I tracked each campaign against a monthly budget, and analyzed cost per lead to determine ROI for each initiative.

WebLink partners with associations and chambers of commerce to provide member management software, website design and optimization, social media integration, mobile apps, email marketing and communication, and more. WebLink is now a MemberClicks Solution.During my time as the Director of Marketing at WebLink, I managed a team of marketing professionals, all focused on a marketing strategy to drive a large amount of leads and opportunities for new sales. During my time here, the company experienced high growth by expanding from one industry vertical to 13 in just four years. Much of my focus was on SEO, improving conversion funnels, social media, content strategies.

Worked with the team responsible for winning Techpoint’s Mira Award in Sales and Marketing for dramatic sales growth in 2014; In 2012, chambers of commerce sales accounted for 95 percent of revenue but through strategic product shifts, rebranding and targeted marketing campaigns, 85 percent of Weblink’s new business came from new industry verticals – in just two years- Utilized a research-based approach to identify key messages to targeted personas- Worked diligently to add website content designed to improve search engine rankings for identified keywords- Built email messages and relevant content for lead nurturing campaigns designed to increase conversion rates at each stage in the pipeline- Implemented a new content strategy designed to drive leads, subscribers, brand awareness and engagement (e.g. eBooks, whitepapers, guides and infographics)- Blogged and coordinated guest bloggers to support and promote the brand, attract site visitors through search and grow subscriber list- Built and managed the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn and YouTube- Explored new methods of identifying and engaging target buyers (e.g. content, online communities and online paid advertising)- Tracked, measured and analyzed all initiatives, and reported on ROI

The Indiana Innovation Awards honor the state's most innovative new products and services. The awards recognize both the end results and the creativity that leads to them. Our mission is to achieve a cultural shift with this program, to help people and organizations recognize that Indiana is a place where you can be innovative. There is a creative spirit that is found all throughout our state in for-profit, not-for-profit and government organizations.

- Built and maintained business relationships with clients, vendors and media - Developed, implemented and oversaw comprehensive strategic marketing plans and campaigns - Planned and coordinated various events including trade shows, fundraisers and local community events- Conducted presentations with proposed concepts including advertisements, sales materials and websites that met client objectives- Worked in conjunction with team members to ensure scope of projects were established and deliverables were met on time- Facilitated, managed and wrote copy for websites, press releases, collateral and other marketing communications- Conducted research to provide the best recommendations for most effectively reaching appropriate target markets- Assisted in filming commercials and online videos- Monitored, measured and assessed effectiveness and return on investment of marketing campaigns- Wrote plans and executed social media presence for multiple clients- Wrote proposals and estimates for both existing clients and new business opportunities- Completed monthly billing and retainer reports- Managed marketing budgets based on set objectives coupled with detailed sales forecasts

- Developed and executed a strategic marketing plan in support of business objectives for branding and product positioning - Utilized the customer service relationship management tool, Salesforce, to track email and print campaigns, run benchmark reports, and set events- Provided feedback on campaign strategies, analyzed results and produced reports reflecting actionable data - Created and maintained external communications via website, press releases, advertisements and print collateral - Monitored market trends and maintained competitive information - Identified and managed various events including over 25 trade shows per year

- Managed community specific marketing campaigns and advertising for 23 communities with annual sales of over 1000 homes - Created collateral materials and advertisements to drive traffic - Analyzed market conditions and made recommendations to the VP of Land for strategic land acquisitions - Provided competitive analysis in support of the sales team for over 65 communities by tracking competitor locations, product offerings, price points, absorption rates, and standard features to determine competitive advantages and disadvantages - Provided competitive market analysis and market assessments for land acquisition submittals - Revised community specific marketing to account for local demographics, market trends and consumer sentiment - Created executive annual market reports highlighting local demographic information for use in long term strategic planning - Performed SWOT analysis for annual strategic plan and corrected gaps in product offerings and competitive threats - Implemented the corporate building permit database for the Executive Team in their analysis of Beazer’s ongoing competitive market position