Kelsey L. Email & Phone Number

Providence, Rhode Island, United States

Providence, Rhode Island, United States

Developed and implemented paid and organic digital marketing and communications campaigns to unique audiences for online and Providence graduate programs, with consistent university brand and voiceEvaluated and analyzed brand and programmatic paid digital marketing campaigns and organic initiatives for over 100 education programs with agency partner, resulting in 16% increase in applications on flat budget year-over-yearCollaborated with faculty and admissions to identify and communicate program value propositions, differentiators, and market research across all marketing and communications channels; executive communications, email marketing using Salesforce Marketing Cloud, SEM using GoogleAds, and internal assetsLeveraged University Marketing and Communications teams to assist with brand and enrollment goals by promoting programmatic and student success stories across all university-owned, earned, and paid channelsFostered culture of innovation, continuous improvement, and growth by evaluating program offerings, recommending innovative growth opportunities, and prioritizing product portfolio in alignment with university objectivesIdentified and implemented opportunities for automation, including Salesforce Journeys, to establish consistent email communications while focusing on economies of scale for Admissions teamUtilized Salesforce CRM data to evaluate lead quality and conversion

United States

INTERNAL COMMUNICATIONSManaged content, design, and execution of quarterly company-wide Communications Meetings with Senior Leadership Team and CEOCollaborated with key business partners to create and publish internal email campaigns, such as "Our Stories," "Our Stories from Home," and the Volunteer Newsletter to drive employee engagementServed as a communications lead to various business units for internal initiatives, including Annual Enrollment, training and development, and agency engagementManaged annual employee engagement program, Your Opinion Matters, to advance employee motivation, improve employee retention, and establish the company as an employer of choiceLed the development of a Corporate Social Responsibility programManaged department internship program, meeting frequently to develop talent and review project statusEXTERNAL COMMUNICATIONSDeveloped all external content, including email campaigns, sales collateral, social media, blogs, print and digital advertisements, and press releases with consistent brand messagingSupported premier agency events with various branded materials and photography supportManaged Zoho, a customer relationship management tool, with monthly audits and provides recommendations for improvement, software integration, and best practicesManaged public website and event microsite using WordPress and Wix Reported key metrics to Senior Leadership Team on social media, email, blog, and advertising initiativesResearched marketing trends and challenges to develop new initiatives

Providence, Rhode Island Area

Provided support for publishing of Corporate Communications content on ERIC, Textron's Intranet, through SharePoint content management systemCompleted ERIC and Textron.com site testing and monitoring of error conditions/fixes on a monthly basisProvided graphic design support, including creating logos, presentations and other marketing materialsServed as Communications Lead for enterprise-wide employee discount programs and ethics & compliance initiativesAssisted with writing, editing and proofreading articles, abstracts, headlines and materials for ERIC and other communications channelsMaintained Textron's external website with monthly content auditingManaged Textron's social media strategy, channels and editorial content, while conducting biweekly meetings with business unit social media leaders on best practicesAnalyzed metrics for internal and external editorial communications, including social media content and intranet articlesCollaborated with Corporate Sponsorships on brand management and compliance on design materialsProvided editorial research assistance, data gathering and fact checkingAssisted with administrative duties, including budgeting and invoicing, maintaining department SharePoint site and digital assets and updating enterprise e-mail distribution listsManaged record retention of Textron historical materials, documents, photos and boxes

Greater Boston Area, Ma

Conducted extensive research of media professionals to pitch press releasesInvestigated and organized client mentions in various publications using Google Alerts, resulting in a profound portfolio for clientCollected and organized media kits and editorial calendars to align clients with appropriate publicationsPrepared and constructed clippings of media content with client mentionsDeveloped content for weekly Marlo Marketing internal blog

Boston College, Chestnut Hill Ma

Boston College, Chestnut Hill Ma

Bachelor Of Arts (B.A.), Communication And Media Studies, Psychology, 3.98

Activities and Societies: Public Relations Chair of AHANA Management Academy, Marketing Intern for Arts Council Dean's List Appalachia.

Bachelor Of Arts (B.A.), Political Science And Government

Activities and Societies: Alpha Gamma Delta Orange Pulse Dance Troupe Alpha Gamma Delta National Sorority Orange Pulse Dance Troupe Member.