Kelsey Patrick Email & Phone Number

Surrey, British Columbia, Canada

- Create & manage budget for 6 branches across Western Canada - Manage and coordinate all projects in the marketing department and provide creative direction ensuring all materials are inline with the company brand- Managed a website launch which included creating/curating content and photos, creating a brand vision, coordinating with the web developers/internal departments and ensuring user-ability (website launched 2018 - www.falconequip.com)- Manage and create all social media content for all social platforms (Facebook, LinkedIn, Instagram, TikTok, YouTube)- Increase following and engagement on all social media platforms- Coordinate with external agents (videographers, digital marketing agencies) on projects to provide a clear direction- Prepare regular internal newsletters to improve employee communication and morale - Manage and create biweekly email campaigns (promoting current inventory, employee announcements, etc.)- Create design collateral (print and digital ads) using Adobe Photoshop and InDesign)- Book all print and digital advertising- Annually planned and executed over 25 tradeshows (pre-covid)- Coordinate and support local branch events (customer appreciation, anniversary events)- Order and manage distribution of promotional materials- Work closely with Sales Department and Human Resources Department to support initiatives- Manage CRM system

Vancouver, Canada Area

Vancouver, British Columbia, Canada

- Created targeted media lists to obtain strong media coverage- Drafted and pitched to media outlets obtaining national coverage for clients- Coordinated influencer events with local media and social influencers to gain client exposure- Monitored media and created media summaries to demonstrate the value of PR- Prepared content calendars to engage client’s social media following- Prepared research analysis'

Vancouver, British Columbia, Canada

- Maintained consistent communication with all of Edgewater casino’s associates and customers to ensure everyone is informed of current and upcoming promotions- Set up and tear down of casino events- Coordinated events to ensure their success- Communicate with several casino departments to guarantee that events are held to the proper standard- Managed marketing inventory and collateral

Vancouver, British Columbia, Canada

- Managed and scheduled social media content which resulted in a 300 follower growth within one month- Tracked analytics for all social platforms using Google Analytics and Icono Square- Created and scheduled newsletter content using Mail Chimp- Developed a social media marketing plan- Completed a social media audit for Facebook and Instagram- Communicated with potential online influencers about partnerships- Drafted product descriptions and blog content

Vancouver, Canada Area

- Oversaw compliance for 15 – 20 bank branches per day- Communicated with coworkers about changes that needed to be made to their client’s investment documents- Informed coworkers of overdue client documents- Nominated by reporting manager for “RBC’s Summer Student” award- Obtained experience in a professional business setting through conference call meetings and biweekly reviews

- Developed financial skills by handling incoming and outgoing transactions- Prioritized and managed several tasks in a timely manner- Promoted and upsold product to increase restaurant revenue- Effectively communicated and built relationships with customers- Resolved conflict and customer complaints

Public Relations Diploma, Public Relations

Activities and Societies: - Organized a charity event which raised over $14,000 for The Kettle Society- Can effectively create a media.

Digital Marketing Course, Marketing

- Social Media Marketing Strategy - Search Engine Optimization (SEO) - Search Engine Marketing (SEM) - Effectively using Google Analytics.