Spearheading a human-centered design approach throughout projects, emphasizing empathy and user-centric solutions to craft comprehensive brand identities and holistic brand experiences. Utilizing design thinking and A.I. to champion innovative design solutions, staying ahead of evolving design trends and technologies.Directing high-profile projects, meticulously executing organic and paid social media content across platforms including Facebook, Instagram, and LinkedIn. Driving substantial increase in total reach and conversions through strategic visual storytelling and brand-aligned content creation.Leading cross-functional teams in developing and executing comprehensive digital marketing strategies, aligning design solutions with client and business objectives for a cohesive brand presence.Collaborating with and leading creative teams to deliver bespoke design projects for renowned clients and brands including; Hugo Boss, Tiffany & Co., HBF, No Filter Aesthetics, The Whitney, HNI, Taste Eatery Restaurant Group, Anthropologie, Trinity Business Alumni, HelloTallo, and Jazziz Magazine.

Specializing in CRAFTING COMPREHENSIVE BRAND IDENTITIES and HOLISTIC BRAND EXPERIENCES. Utilizing A.I. to explore INNOVATIVE DESIGN SOLUTIONS, ensuring a continuous presence at the forefront of evolving design trends and technologies championing a modern and USER-CENTRIC DESIGN APPROACH.

Applying design thinking principles to produce compelling marketing assets, including website landing pages, digital and print collateral, and packaging design, and to craft Social Media content tailored to resonate with the target audience, resulting in enhanced brand perception and customer loyalty. Utilized Adobe Creative Suites and Figma to ensure a human-centric approach aligning designs with customer behaviors and business objectives to optimizing engagement for both B2B and B2C audiences.Conceptualizing and directing cost-effective photo-shoots, creating graphics for new product lines and package artwork. Achieving significant budget savings through strategic design solutions and resource utilization.Conducting ethnographic and netnographic user research methodologies to inform design strategies for an Instagram product launch campaign. Collaborating cross-functionally to ideate and execute an innovative motion graphic campaign, utilizing Procreate and Adobe Suites to illustrate and apply graphic effects. Resulting in a record-breaking +13% reach, driving user engagement and fostering brand loyalty through strategic storytelling and user-centric design solutions.

Played a key role in designing and launching the corporate re-brand, utilizing design thinking and cross-functional collaboration to ensure seamless adoption of new brand standards across the entire enterprise.Updated internal-facing materials and templates, using Microsoft Office Software and Acrobat, for improved accessibility and ease of editing across all internal teams, facilitating adoption and consistency across corporate functions.Initiated and led a UX research team, employing both qualitative and quantitative methodologies to gain deep insights into the needs and behaviors of three key user groups. Utilized design thinking principles to analyze findings, identify pain points, and spearhead the redesign of the Intranet interface to align with the updated brand standards. Created qualitative surveys to develop end-user personas and extensive customer journey maps, guiding the evolution of internal design systems and enhancing employee satisfaction through improved user interface experiences.Conceptualized, collaborated on, and produced omni-channel marketing materials, integrating human-centered design principles to deliver cohesive brand experiences across various touch points. Art directed and styled various photo and video shoots, meeting tight timelines and small budgets.

Crafted experiential environments as part of immersive presentation design for employees. Led external design teams in building showroom spaces for presentations, and pop-up customer experiences.Collaborated with my Creative Director to develop extensive collateral, including typography exploration, layout inspiration, and unique printed formats. Resulted in aligned seasonal design direction across teams, and meeting business objectives.Conceptualized and designed limited edition packaging collateral. Managed external vendors in material sourcing, collaborated with brand partners to ensure design alignment, and developed prototypes. Successful Valentine’s Day Gift With Purchase (GWP) packages sold out, resulting in an increase in add-ons and sales for that season.Collaborated with internal teams to expand the brand’s target customer base through storytelling and brand positioning, leveraging design thinking to align design direction and end-user needs. Mastered typography, illustration, layouts, and user-centric design, as well as high-visibility photo retouching using Adobe Photoshop and Lightroom.