Kelsey Ray Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

• Manages planogram (POG) by analyzing top SKUs in the competitive landscape and ensuring optimal placement. Maintains strong relationships with retailer buyers, pitching promotions and securing holiday exclusives to drive sales and brand visibility and increasing shelf placements.• Writes and compiles website copy, crafts compelling marketing stories for campaigns and products in alignment with long-term brand strategy, financial goals and omni-channel strategies, resulting in a 30%… Show more • Manages planogram (POG) by analyzing top SKUs in the competitive landscape and ensuring optimal placement. Maintains strong relationships with retailer buyers, pitching promotions and securing holiday exclusives to drive sales and brand visibility and increasing shelf placements.• Writes and compiles website copy, crafts compelling marketing stories for campaigns and products in alignment with long-term brand strategy, financial goals and omni-channel strategies, resulting in a 30% increase in Product Detail Page (PDP) scores with retailer partners.• Collaborates with creative, product development, marketing, and upper management to develop and manage off-shelf promotional displays and products valued at $5+ million across multiple retailers.• Lead Ulta permanent fixture reset development, with projected valued over $1.8 million, working with creative, vendors and upper management to ensure accuracy and maximize use of space and planogram productivity.• Develops pitch and competitive analysis decks for presentations to upper management, retailers, and vendors, effectively communicating new product ideas and proposed marketing strategies using IRI and Neilson data points.• Repackaging $60 million in core SKUs to modernize the brand and enhance brand awareness. Conducted market research on package and concept development, integrating sustainable elements to increase competitiveness and reduce carbon footprint.• Generates product development ideas through consumer and market research, conducting focus groups, identifying whitespace opportunities and predicting future trends based on consumer needs and data points resulting in the best launch of 2024. Show less

Santa Monica, California, United States

• Source components and negotiate with existing supplier base, accounting for variables including capability, costing, quality assurance, etc.• Develop project scopes and objectives, involving all relevant stakeholders and ensure technical feasibility.• Ensure production is properly executed by establishing packaging standards and defect ranges with the customer.• Apply knowledge of package development practices and processes to best meet client needs.Handling administrative… Show more • Source components and negotiate with existing supplier base, accounting for variables including capability, costing, quality assurance, etc.• Develop project scopes and objectives, involving all relevant stakeholders and ensure technical feasibility.• Ensure production is properly executed by establishing packaging standards and defect ranges with the customer.• Apply knowledge of package development practices and processes to best meet client needs.Handling administrative duties including issuing program quotations, develop and manage timelines, keeping customer files, and issuing Purchase Orders.Set pricing agreements with customers.• Use strong problem solving skills to answer customer questions and resolve quality issues.• Accurately quote transit costs to customers• Use appropriate verification techniques to manage changes in project scope, schedule and costs• Holds meetings with customer independently and with salespeople• Holds meetings with designers and engineers for renderings/sketches• Manage full turnkey projects including packaging development; formula development to ensure execution and delivery of products• Ensure clients abide by timing in both formula and packaging development• Provide commentary/feedback on product and packaging submissions to guide client towards end development• Review development samples, QA pcs and production samples• Utilize independent discretion to collaborate with product development teams on the most suitable packaging for formulas selected for trade show collections. Show less

Seattle, Washington, United States

• Designing fragrance concepts for in-store events, working with vendors to source raw materials for packaging and formulations, mixing and assembling over 200 finished goods• Helps create in-store experience and marketing campaigns, partners with influencers, and created promotional customer benefit packages• Creates seasonal visual merchandising strategies, including floor plan directives, color stories, and window displays• Develops marketing and promotional strategy across… Show more • Designing fragrance concepts for in-store events, working with vendors to source raw materials for packaging and formulations, mixing and assembling over 200 finished goods• Helps create in-store experience and marketing campaigns, partners with influencers, and created promotional customer benefit packages• Creates seasonal visual merchandising strategies, including floor plan directives, color stories, and window displays• Develops marketing and promotional strategy across multiple platforms, conducts market and customer research• Manages cost of goods and formula pricing analysis, retail and wholesale pricing structure Show less

Seattle

• Monitors shipment progress; using standard process and internal tools to troubleshoot and problem solve within tight deadlines• Maintains relationships with shippers regarding high priority shipments and sales initiatives, scheduling, executing shipments against shipment deadlines and strict on time metrics• Educates carriers on how to use the product, improve their performance, and grow their business with Convoy• Partners with customers, carriers, and internal teams to maintain… Show more • Monitors shipment progress; using standard process and internal tools to troubleshoot and problem solve within tight deadlines• Maintains relationships with shippers regarding high priority shipments and sales initiatives, scheduling, executing shipments against shipment deadlines and strict on time metrics• Educates carriers on how to use the product, improve their performance, and grow their business with Convoy• Partners with customers, carriers, and internal teams to maintain shipment progress in the face of complex or undefined problems.• Conducts market research on both carrier and shipper sides of business to optimize benefits and retain customers• Launched premium customer service experiment for carriers. Trained team on how to talk through new policies and create an incentive for drivers to take an increased percentage of freight with us at a higher percentage service level. Coordinated with internal stakeholders to ensure all aspects of the program were able to be executed.• Conducted user research for strategic partnerships team in the decision process for carrier benefits and rewards programs.• Negotiates incidental payouts with carriers during unforeseen shipment delays,• Uses data to make recommendations on how to improve Convoy processes or tools to improve efficiency and customer experience.• Helps test and provide feedback on operational processes for new Convoy programs and customers.• Trains new hires in non-operations roles understand operations needs, processes and workflows Show less

Woodinville, Washingotn

-Manages all visual brand in high-volume, 52 million dollar per year, top 200 style store of 1,800+ stores.-Maintains and remerchandises Home and Apparel departments using specific guidelines, tools and process direction from HQ, including filling out of stocks and remerchandising product in empty spaces based on inventory and expected sales. -Leads the store to maintain an 5.6% growth on a goal of 4% in signature sales categories.-Trained an onboarded six new Visual Merchandising… Show more -Manages all visual brand in high-volume, 52 million dollar per year, top 200 style store of 1,800+ stores.-Maintains and remerchandises Home and Apparel departments using specific guidelines, tools and process direction from HQ, including filling out of stocks and remerchandising product in empty spaces based on inventory and expected sales. -Leads the store to maintain an 5.6% growth on a goal of 4% in signature sales categories.-Trained an onboarded six new Visual Merchandising Team Leaders in the district. -Strategically planned and executed 16 Target brand launches.-Works independently, understands and interprets visual merchandising tools and direction, and develops and trains others while coordinating with other leaders in the store to ensure a cohesive brand story throughout the store.-Uses Excel to track sales and price point success. Show less

Bellingham, Washington Area

- Achieves sales plan through expert artistry and product demonstration to a diverse and loyal customer base- Maximizes sales opportunities through client data base outreach, store promotions, product launches and quarterly events.- Visual merchandising setup and maintenance of pristine and hygienic tools/tester units. - Actively participates in vendor meetings and product knowledge opportunities

Bellingham, Washington Area

-Hosted, waitressed, and bussed up to 8 tables simultaneously to a diverse and demanding clientele-Waitressed and cocktail served pool parties during high volume and chaotic events throughout high season

Barcelona Area, Spain

- Managed, innovated and launched 3 social media campaigns on Instagram, Facebook and Twitter transcribing infographics- Networked with similar nonprofit organizations via email and social media to gain exposure while doing a promotional tour across Europe and the US, - Organizing hundreds of contacts in spreadsheet- Translated the Spanish version of online educational game into English- Wrote proposals, abstracts, grants, media kits, and press releases for several international… Show more - Managed, innovated and launched 3 social media campaigns on Instagram, Facebook and Twitter transcribing infographics- Networked with similar nonprofit organizations via email and social media to gain exposure while doing a promotional tour across Europe and the US, - Organizing hundreds of contacts in spreadsheet- Translated the Spanish version of online educational game into English- Wrote proposals, abstracts, grants, media kits, and press releases for several international educational conferences - Collaborated and coordinated with CEO and graphic designer to ensure written content met organizational goals in educational and promotional and instructional media and presentation aids Show less

Cool Beans Coffee

-Singlehandedly managed closing shift, and its responsibilities which include stocking, taking inventory, preparing drinks and cleaning while maintaining a clean and functional workspace-Handled hundreds of dollars in daily deposits-Served to two busy drive-thru windows simultaneously, making drinks and food in a timely fashion while roasting coffee beans

Bellingham, Washington Area

• Provided excellent customer service to diverse clientele • Edited menus for popular restaurant• Demonstrated outstanding multi-tasking while being the only service person available in the bistro

Professional Designation, Beauty Marketing And Product Development, 4.0

This program offers a comprehensive curriculum that prepares students to enter the beauty industry with knowledge of the complexities.

Bachelor'S Degree, Communication Studies

Education record

Activities and Societies: Leadership, We the People constitutional debate class