Ken Carpenter Email & Phone Number

Greater Boston

Cambridge, MA

Direct trade and academic marketing strategy, spearheading print and digital initiatives for the Harvard University Press list.Visit us at hup.harvard.edu

Crane Estate

Lead kayak trips, hikes, and/or other outdoor adventures at the Crane Estate. Responsible for trip planning and fitting guests to boats and gear, with an emphasis on safety and enjoyment of the outdoors.

Boston, MA

• Led staff of 14 and directed publication strategy for 4 business units with total revenue of over $30M. Achieved revenue goals through content acquisition and development, new product creation, media tie-ins, and brand.
• Led high-performing team in the publication of 70 titles annually.
• Delivered seasonal publishing strategy in presentations to more than 100 attendees at biannual launch meetings and sales conferences.
• Guided brand strategy for major authors and properties. Published multiple New York Times bestsellers and expanded product line through new formats.

• Led team of 8 editors for Mariner Books and CliffsNotes imprints with annual revenue of $25M. Created annual publishing plan and supervised the creation of copy and cover designs for all titles.
• Collaborated with internal design team on CliffsNotes brand refresh and teamed with technology group to launch redesigned website with new look and functionality.
• Merged Houghton Mifflin and Harcourt paperback publishing programs, streamlining processes and product development, while increasing efficiency, and reducing costs.

• Led team of 14 sales representatives for trade bookstore channel exceeding annual sales of approximately $70M. Forecasted annual title and territory goals, administered incentive plan, and managed relationships with.
• Directed sales strategy, driving revenue and product distribution through entire trade account base.
• Partnered with marketing and publicity on product placement, author events, and promotions, maximizing sales on key titles.

Boston, MA

Mid-Atlantic And New England

• Sold entire trade book catalog to New England territory of 130 trade accounts.
• Coordinated author events and managed cooperative advertising budgets.
• Met or exceeded yearly goals for all assigned accounts.

New York, New York

• Principal liaison with School and College divisions tasked with achieving inter-divisional sales growth.
• Collaborated with divisional counterparts on new product bundling and promotional programs, optimizing trade book sales in education channels.

• Coordinated marketing strategy for assigned adult trade and reference titles.
• Developed publicity and advertising plans.
• Produced title information sheets, sales kits, and presentations for seasonal sales conferences.

Bachelor Of Arts (B.A.), Classics And Classical Languages, Literatures, And Linguistics

Recipient of the Herbert Goodman Barrows Prize in Latin Language and Literature. Minored in Philosophy.

The Cycle: Management Of Successful Arts And Cultural Organizations

Introduction To Search Engine Optimization