Ken Carpenter Email & Phone Number

• Managed the creation of sales enablement and marketing content: instructional and promotional videos, paid media, white papers, training materials, and B2B PowerPoint presentations.• Planned, scheduled, and posted content across various media platforms, ensuring brand consistency.• Via SmartSheet, coordinated marketing, legal, and QA reviews ensuring sales enablement content was accurate and compliant, fostering collaboration for a cohesive and polished final product.• Crafted compelling product launch announcements and press releases, highlighting key features and benefits, ensuring clarity and engagement to effectively communicate with target audiences. • Developed engaging marketing materials using Canvas, including graphics, videos, and promotional content.• Analyzed the performance of monthly ad spend, gathered data to assess effectiveness and ROI.• Implemented a $500,000 localization initiative, enhancing product accessibility and cultural relevance in diverse markets, driving engagement and customer satisfaction; negotiated vendor contracts.

Richfield, Minnesota, United States

• Created weekly social media campaigns for the laptop segment. Developed strategy, aligned teams, segmented audiences, and measured results to optimize engagement and performance.• Identified marketing opportunities to expand paid media and email customer bases, enhancing reach and driving engagement across channels.• Created presentations using Keynote and PowerPoint for internal meetings, client pitches, and marketing events.• Managed the approval workflow for ad content, ensuring all materials met brand standards and legal requirements.• Maintained a detailed calendar of ad deadlines and promotional activities to ensure timely paid media and broadcast television promotional launches.• Developed strong relationships with vendors, fostering collaboration and customer satisfaction.• Ensured influencers promotional content aligned with brand values and target audience.

Bothell, Washington

• Implemented SharePoint upstream creative review and approval process for instructional assets included in product packaging, ensuring on-time delivery for product launches.• Created promotional and instructional assets by collaborating with both in-house and external advertising agencies to ensure cohesive messaging.• Transformed instructional manuals from text-heavy formats to visually engaging, image-focused designs, enhancing clarity and user comprehension for improved accessibility.• Responsible for translating all in-package content for Sonicare products, ensuring accurate communication across multiple languages.• Structured and organized content in PowerPoint to effectively communicate instructional assets strategies and marketing campaign updates.• Collaborated with the marketing team to create clear and detailed creative briefs for marketing assets and promotional campaigns.

United Kingdom

- Created and edited compelling Google AdWords campaign copy across digital platforms for Intel, American Airlines, Mattell, General Mills, 3M, Whole Foods.- Produced content optimized for search engines. This involved understanding keyword research, on-page SEO-techniques, and overall principles of content marketing.- Incorporated keywords naturally into the content, this included in headings, subheadings, and throughout the text.- Wrote compelling and concise meta tags and descriptions that included target keywords.- Skilled in keyword insertions, call-to-action writing, and branding guidelines.

Portland, Oregon Area

- Led day-to-day management of projects within the workflow database, including file archiving. - Assisted Producers with customer branding, customer style and tone, resource allocation, scheduling, quality issues, change requests, and escalation

Portland, Oregon Area

- Collaborated with various teams to maintain and publish subject-specific item-style manuals.- Copy edited test items for grammar, spelling, punctuation, usage, and syntax errors.- Wrote and reviewed alternative text descriptors to increase accessibility for visual media in items.

Seattle, Washington, United States

- Worked with internal teams to obtain an in-depth understanding of the product and the documentation requirements.- Updated existing technical documentation ensuring compliance with new corporate guidelines, branding, trademarks, and logos.- Edited and marked pdf documents; converted Framemaker documents to XML.

Greater Seattle Area

- Oversaw and managed all aspects of producing the Festival Catalog, Festival Guide and website copy.- Managed timelines and workloads of Publication Editors, freelance writers and interns, ensuring deadlines were met.- Wrote, edited, and proofread content for all publications: print and digital.- Managed the print and digital production and processes and communication with creative agencies.- Selected, trained, and managed freelance writers.- Created and implemented production schedules and pagination in coordination with Creative.Organized proofing process, ensured all protocols and approvals- Ensured that printed and digital content was high quality; produced on time; within budget.- Conducted and coordinated celebrity interviews.

Greater Seattle Area

- Created and edited compelling Google AdWords campaign copy across digital platforms for a range of clients such as the University of Washington, Microsoft, Disney, and AMF Bowling.- Produced content optimized for search engines. This involved understanding keyword research, on-page SEO-techniques, and overall principles of content marketing.- Incorporated keywords naturally into the content, this included in headings, subheadings, and throughout the text.- Wrote compelling and concise meta tags and descriptions that included target keywords.- Skilled in keyword insertions, call-to-action writing, and branding guidelines.

Greater Los Angeles Area

• Owned marketing and product launch strategies for B2C teeth whitening products and B2B medical healthcare products, driving brand awareness and market penetration in both sectors.• Produced impactful content for paid media, direct mail, videos, catalogs, and trade events, effectively showcasing products and enhancing brand visibility across multiple marketing channels.• Organized model shoots. Administered model contracts and product licensing agreements.• Created and submitted all international creative briefs to the in-house creative agency.• Managed the creation and editing of localized marketing content by collaborating closely with outside vendors, ensuring alignment with brand guidelines while adapting messaging to resonate with local audiences, and overseeing quality control throughout the process.

Greater Los Angeles Area

- Created new promotional and marketing materials for international campaigns.- Coordinated new product launches internationally.- Oversaw print production and translation of international marketing materials.- Maintained a library of print and web-ready images and marketing collateral.

Bachelor'S Degree, English Language And Literature/Letters

Activities and Societies: Multi-Media Manager for the Video/Audio Department Community Volunteer Turlock.BA in English Literature.

Bachelors Degree, City/Urban, Community And Regional Planning