Ken Hutton Email & Phone Number

Bellevue, Wa, Us

Redmond, Washington, Us

Redmond, Washington, Us

Leader responsible for managing Windows, Microsoft Office (M365), Surface and Accessories WW Channel and Device Marketing teams. Leader managing numerous Windows ecosystem and Surface product launches ranging from Windows 10 WW channel marketing go-to-market, Windows OEM ecosystem Premium Collection WW channel marketing go-to-market, Surface Studio/Laptop/Pro/Accessories launches and 3 major $100M+ consumer marketing in-store and online projects. Director responsible for building business cases for investment for 3rd party retail Microsoft store within a store design, program management including multiple design agencies, production suppliers, logistics operations management and worldwide v-team implementing the program in the largest consumer electronics retailers in the world.Lead the Windows channel marketing team responsible for the global expansion of the Windows Reinvention in-store and online store within a store execution plans including developing retail execution for Windows OEM premium collection of devices within the store-in-stores.Was asked to expand my role to oversee the WW channel marketing teams for Surface and PC accessories during the Surface Studio, Surface Dial, Surface Book with performance base, Surface Laptop with associated color accessories and the new Surface Pro with associated color accessories. These launches included global partner online/digital demand generation and online shopping journey executions, Microsoft field sales training content and coverage modeling, retail sales associate evangelism, and on-device demo experiences localized across 33 languages.My team also drove the new Surface fixture refresh globally including designing, producing, managing operations and logistics for 4000 fixtures with centralized global deployment. This project came in under budget and in time for new Surface product launches delivering significant ROI and industry best practices.

Redmond, Washington, Us

Responsible for developing global channel marketing strategy and guidance for Windows devices and services across consumer channels. This includes field labor/sales resources, Omni-channel online strategies and tactics, visual merchandising strategies and tactics, education and evangelism strategies and tactics and PC demo. Liaison between Microsoft brand marketing, Windows and Office product marketing teams, category management teams and the sales and marketing teams within each country/region. OEM alignment with PC hardware partners (Intel, HP, Lenovo, Asus, Acer, Samsung, etc.) Created new store within a store Windows area concepts and responsible for overseeing execution around the world landing versions within 150+ retail partners.My team's responsibility for field communications/consultations across 16 global regions ensuring that these subsidiaries are informed and executing our global channel marketing plans.Channel Marketing lead for Windows Tablets, 2 in 1s and Touch device go-to-market planning.

Senior Marketing Manager responsible for all partner marketing initiatives within all major channels of distribution throughout my tenure at SanDisk.Responsible to category management and shopper marketing initiatives with our top 10 U.S. retailers giving SanDisk an advantage at the point of sale.Managed retailer MDF spending to include ad rotations, promotional merchandising, and permanent memory center displays in major retailer environments.Manage channel budgets and decreased spending by 40% over the past 3 years without a reduction in promotional activities by generating efficiencies and cost effective merchandising.Engineered an operational model for our factory for promotional in/out pre-packed displays.Developed a consumer and retailer trade show messaging strategies.Ad agency and visual merchandising production agency management including RFPs.Go-to-market channel marketing planning for new product launches including most recently SanDisk SSD (Solid State Drives).Managed our field marketing intern program.

Created a Go-to-market agency capability for global channels to include visual merchandising.Assisted in setting up a Latin America agency in Argentina to bring cost reduction to clients.Led a team of 3 marketing specialists and 4 Account Executives.Retained 100% from SanDisk Audio Visual Business Unit to be the acting Director of Channel Marketing.

Santa Cruz, Ca, Us

Global Senior Channel Marketing Manager responsible for all Mobile, Consumer Electronics, Mass/Club and Office Superstore channels. Helped redesign mobile Bluetooth packaging which gained new placements at Best Buy, WalMart and RadioShack driving $20 million in incremental YOY revenue and displacing competitors.Managed direct mail and consumer engagement programs for B2B and B2C products.

Managed North American Field Marketing program managing 4 Area Directors, 40 Regional Sales Managers, 400 Territory Sales Managers, and 1000 part-time demo-day reps for Hewlett Packard Retail Products.

Ba, Organizational Communication

Master Of Business Administration - Mba, Marketing