Ken Weidaw Email & Phone Number

Growth-driven marketing leader with 15+ years of successI'm a passionate marketing professional with over 15 years of experience in digital marketing, social media marketing, marketing communications, email marketing, market research, product marketing, product management, and integrated marketing. Currently, I serve as the Senior Director of Marketing at Jani-King International leveraging my expertise in both online marketing and offline marketing to drive results across an omni-channel landscape.I excel at crafting and executing comprehensive digital marketing strategies that amplify brand presence, improve search engine optimization (SEO), and nurture lead generation through efficient customer relationship management (CRM) practices. Certified in Google Ads, Sprinklr, and BrightEdge SEO, I lead cross-functional teams in developing and implementing data-driven campaigns spanning social media marketing, email marketing, and online advertising.My strong foundation in product development, product management, and brand management allows me to contribute strategically to new business development initiatives. I thrive in leading and motivating teams to achieve impactful results in marketing management, brand development, and sales management.Holding a BA in marketing and communications from Penn State University and international experience from the University of Cologne, Germany, I embrace continuous learning and innovation. As a speaker and consultant, I often share my expertise on digital strategy, ecommerce, and consumer behavior to educate and inspire the marketing community.