Ryan Reid Email & Phone Number

Kansas City, Mo, Us

Kansas City, Mo (Remote)

Remote (Kansas City)

Led team of up to 6 reports responsible for corporate brand marketing efforts, including paid media, social media, email marketing, crisis PR, budget, analytics, website, e-commerce, SEO, martech, and local marketing strategy.

Greater Los Angeles Area

Led team of 3 reports responsible for paid media, social media, email marketing, and crisis PR. Evolved our always-on paid social media program to consistently deliver 10-20x ROAS with complete online and offline sales tracking. Successfully consolidated disparate email marketing activity of approximately 100 franchisees to one ESP, lifting open rates from 4% to 15% and resolving spam and reputation issues. Executed a multi-day brand photo/video shoot with a six-figure budget and a cast of 20+ talent for use in paid social media and Connected TV.Built crisis communication response process from the ground up and onboarded PR agency, Fleishman Hillard. Successfully managed national and local media stories to have no sustained measurable impact on sales or sentiment. Includes coverage on NBC TODAY, ABC Good Morning America, CBS This Morning, and The Dr. Oz Show, as well as viral social media posts receiving over 500k shares.

Los Angeles, Ca

Elevated Sky Zone's social media presence as our first-ever in-house Social Media Manager.Doubled our Instagram following within 1 year, from 60k to 120k.Developed influencer marketing strategy with high profile talent such as iJustine, nadeshot, Annie Leblanc, Tanner Fox, Jacob Sartorius, and the FV Family, whose 8-minute Sky Zone YouTube video has earned over 40M views and counting.Partnered with Snapchat to become the first national retail brand to implement On-Demand Geofilters nationwide, generating over 11M views in our first 6 months. Snap featured our success story in a 30-second commercial seen on their Snapchat for Business YouTube channel.

Greater San Diego Area

Led team of up to 3 direct reports, managing overall social media strategy, paid media campaigns, and organic posts.Executed Petco's paid social media campaigns both with and without agency support. Worked with leading media buying agencies such as iProspect and Brand Networks.Worked with internal and external teams to build Petco's first dynamic product ads on Facebook.Built Petco's first YouTube content strategy, leveraging the hero/hub/hygiene model, which lifted our channel to Page 1 of search results (from Page 5).Partnered with iconic IP brands such as Disney/Star Wars, Dr. Seuss, and Gwen Stefani to launch products with heavy social media presence across both Petco and IP social properties.Partnered with several A-list influencers including: YouTuber Toby Turner (Tobuscus), Instagram pioneer Theron Humphrey (@thiswildidea, Maddie on Things), and blogger Jessica Shyba (Momma's Gone City).

Managed the monthly deployment of Petco's most profitable marketing vehicle, a direct mail offer to its loyalty database.Oversaw development and testing of new models with business analysts, redefining our customer segments and driving substantial incremental revenue for the campaign.

Developed Bass Pro Shops top-tier loyalty program for its top 10% of customers, with monthly direct mail campaigns. Managed the end-to-end concept and execution of approximately 20 direct mail campaigns per year, including targeting, offer strategy, creative design, mailing, and measurement. Executed highly successful annual in-store events across 50+ locations for loyalty members, growing from 2 events our first year to 7 events my last year in the role.

Provided account service to the agency's largest client, Arysta LifeScience, supporting a variety of work, including the development of Arysta's brand guidelines.