Ryan Reid Email & Phone Number

Kansas City, MO, US

Kansas City, MO (Remote)

Remote (Kansas City)

Led team of up to 6 reports responsible for corporate brand marketing efforts, including paid media, social media, email marketing, crisis PR, budget, analytics, website, e-commerce, SEO, martech, and local marketing strategy.

Greater Los Angeles Area

Led team of 3 reports responsible for paid media, social media, email marketing, and crisis PR. Evolved our always-on paid social media program to consistently deliver 10-20x ROAS with complete online and offline sales tracking. Successfully consolidated disparate email marketing activity of approximately 100 franchisees to one ESP, lifting open rates from.

Los Angeles, CA

Elevated Sky Zone's social media presence as our first-ever in-house Social Media Manager.Doubled our Instagram following within 1 year, from 60k to 120k.Developed influencer marketing strategy with high profile talent such as iJustine, nadeshot, Annie Leblanc, Tanner Fox, Jacob Sartorius, and the FV Family, whose 8-minute Sky Zone YouTube video has earned.

Greater San Diego Area

Led team of up to 3 direct reports, managing overall social media strategy, paid media campaigns, and organic posts.Executed Petco's paid social media campaigns both with and without agency support. Worked with leading media buying agencies such as iProspect and Brand Networks.Worked with internal and external teams to build Petco's first dynamic product.

Managed the monthly deployment of Petco's most profitable marketing vehicle, a direct mail offer to its loyalty database.Oversaw development and testing of new models with business analysts, redefining our customer segments and driving substantial incremental revenue for the campaign.

Developed Bass Pro Shops top-tier loyalty program for its top 10% of customers, with monthly direct mail campaigns. Managed the end-to-end concept and execution of approximately 20 direct mail campaigns per year, including targeting, offer strategy, creative design, mailing, and measurement. Executed highly successful annual in-store events across 50+.

Provided account service to the agency's largest client, Arysta LifeScience, supporting a variety of work, including the development of Arysta's brand guidelines.