•Engaged with external research vendors and managed multiple primary consumer research studies •Analyzed primary and syndicated reports and presented key findings and recommendations •Gathered competitive intelligence on top competitors and built out reports and dashboards• Wrote and distributed an internal monthly newsletter that details latest competitive news and insights in the video game industry• Managed, organized and updated the Business, Strategy, & Insights Sharepoint and Teams portals• Collaborate with internal stakeholders to align on research strategy, goals, and projects

• Built and managed market research studies for Fortune 500 companies involved in Cloud, Enterprise, and Security technologies• Creation, design, and delivery of final reports in PowerPoint for both qualitative and quantitative projects• Analysis of final survey data to uncover insights for clients and build actionable recommendations for marketing messaging and overall positioning, and answer key business questions in order to drive client growth• Wrote discussion guides for focus groups and in-depth interviews in order to maximize usage of assigned time slots and gain insights, to best meet client goals and expectations• Wrote and designed survey questionnaires on a multitude of topics, ranging from cloud migration to consumer research, to optimize customer messaging for targeted market segments• Survey design, testing, and monitoring of live survey links that included MaxDiff, Conjoint, and TURF methodologies, to determine feature prioritization and marketing messaging prioritization for clients