Kendall Davis Email & Phone Number

Richardson, Tx

As part of AT&T's Entertainment Group, I gather and interpret data to enable strategic decision making. I serve as the data quality expert for the Digital Performance Media team in all areas related to measurement and forecasting of TV, Broadband, and DTV NOW product sales across multiple platforms.Scope of work includes, but not limited to:- Data querying and validation- Product demand forecasting for DirecTV, U-verse TV, and Broadband/Fiber, DTV NOW products- Adhoc analyses providing actionable insights into onsite behavior- Collaborating with site team, call center, and media partners to troubleshoot and optimize performance- Assessing impact of budget changes upon forecasted sales and goal attainment

Austin, Tx

Clients: AT&T Advertising, AT&T Online Acquisition, AT&T E-commerce, Schwans, SamsungProvided insights to optimize display ad campaigns and funnel performance - Managed SPSS code to produce weekly integrated dashboard of funnel metrics, product details, paid media campaigns, social media, and brand awareness- Delivered quarterly and adhoc analyses at the creative, customer segment, promotion, and product levels to provide tactical recommendations to clientLanding Page Tests/Analysis:- Compared performance of champion and challenger creative, then recommended course of action based on the findingsSearch Reporting:- Reported on results of paid and natural search initiatives as carried out by publishing partners- Top keywords, Top non-branded keywords, search advertising, search retargeting- Omniture and Marin dataFunnel Analysis on Integrated Dashboard:- Presented view of how tactics impacted each step of order funnel- Offered actionable insights- Tactics: event marketing, social media (Facebook, Twitter), display (online and tv), search (paid and natural), out of home, in-store awareness, and PR

Austin, Texas Area

Clients: AT&T U-verse Online Acquisition team, E-commerce Metrics & Analytics teamIn my role as a Business Analyst, I drove functional enhancements that improved the online ordering experience then developed site-side analytics to measure clicks, progression, and conversion rates across the DSL and U-verse order funnels.Online Sales Metrics & Reporting:- Became well-versed in Business Objects to code, design, and deliver more than 50 reports on a daily or weekly basis- Creation and management of forecasting and tracking metrics for Online Self-Service pages. LivePerson Click-to-Chat- Led successful rollout of chat platform to facilitate online ordering of U-verse products- Played managerial role in coaching and scripting eChat agents; and analytical role to optimize interfaceRequirements Gathering and Roadmapping:- On behalf of U-verse Online (Acquisition, Marketing, and Strategy), I managed the process of pushing our functionality requests through the project management process.- Business requirements, technical requirements, change requests, rapid deployment, UAT, financial cases

Bedford, Tx

Provided marketing leadership and project scoping to facilitate launching of pilot marketing programs for sub-prime lending operationCross-Sell Initiatives:- Measured profitability of cross-sell channels according to book:approved, book:look, net rev KPIs- Recommended customer incentives to improve ROIOrigination Reporting- SQL-based Showcase queries to pull loan originations data; organized into scorecard to facilitate strategic decision makingVoice of the Customer:- Led VOC project with goal of measuring CSAT level of customers who contacted customer service, claims, and dispute resolution centers- Coordinated all aspects of study with third party market research firmAdhoc:- User acceptance testing of competitive analysis software- Data Mapping- Initiated study and presented idea for College/First Time Buyer Program

Dallas, Tx

Plano, Tx

• Forecasted online and call center demand using trend analysis• Recommended changes to visual content and merchandise mix based upon seasonal analyses• Reduced Young Men’s shirt returns $1,000,000 by analyzing customer feedback and coordinating product spec revisions with Merchandising, Advertising, and Brand Development managers• Analyzed belt performance and proposed plan to expand size offerings, increasing demand 18%• Achieved 62.5% reduction in inventory and labor costs by accelerating Sporting Goods turnover through revisions to purchase order generation process for domestic and imported merchandise

Mba, Strategic Management And Consulting

Ba, Economics, Spanish, Business

Data Analyst Nanodegree, Data Science

Completed self-paced, project-based curriculum with emphasis on completing real-world projects using Python, SQL, R, Tableau.