Kendra Alexander Email and Phone Number

Festival Summer Internship for largest four-day festival in the State of Michigan along with work on additional major special events. Included extensive work on developing new festival initiatives including parking meter arts program, special event for children with autism and their families, as well as social media management and enhancements. During festival assisted with sponsorship team on client activation, assisted with gate operations, work with operations team on beverage delivery and supported entertainment presentation working local band advance and presentation. • Helped recruit and manage more than 75 local artists, as well as facilitated all needs and supplies during two-day art project. Painted parking meters received significant meter coverage for the event and was a favorite of festival guests and local residents and businesses.• Assisted with the coordination of arrangements for families with a child with Autism including the coordination of donated food, parking, admission, reception and carnival rides for all participants. More than 2400 kids and family members attended the program over three days. • Developed daily social media messages, and raised Facebook followers by 7% and Twitter followers by 5% in three-month period. • Worked numerous positions at the festival including sponsorship activation support, gate operations support, and entertainment production support. Stage Emcee for numerous bands and performances.

Assisted Michigan State University student-athletes with homework, quizzes, and study techniques to help them succeed in classes and balance sports participation with academic responsibilities. • Developed skills to motivate and help young athletes become more focused, concerned and successful with their education.• Had to prepare and support educational tutoring over a broad curriculum to assist athletes with academic support in a broad range of courses.• Required to achieve a 3.5 or higher GPA in each course tutored

Summer Internship at the corporate office HQ for the fastest growing pizza franchise in the nation. Gathered and analyzed sales and demographic data on channel, customer, and consumer to use as a foundation to build new promotions for the company. Conducted an extensive cold calling project to ensure each franchise employees were properly promoting the correct specials. Was given lead responsibility for creating, building, organizing and maintaining an asset site for franchisees to find and implement marketing and advertising promotions quickly and effectively. Collaborated with social media agency on development of ideas, projects, and contests to actively keep consumers involved online. • Developed a Snapchat account for Marcos Pizza and interacted exclusively with Snapchat and VidMod to create a paid advertisement for the company to drive sales. • Contributor in brand team meetings related to marketing strategy and goals and tasked with research on sales results. Suggested extended store hours in stores with younger demographics including college towns, which is under consideration by Marco's Executive team.• Created a mock video on protocol for phone reception for all stores and developed a project where all 800+ stores employees were called and evaluated on costumer service and knowledge of key promotions. Data was recorded and shared with store management and created overall customer service and promotional knowledge ranking.• Evolved company website with images and ideas for franchisees to find marketing tools. Worked interactively with the graphic design team to establish these images and then upload them to the site in an organized manner to cut down time to find each tool.• Verified company Twitter, Instagram, and Facebook accounts. Given access to add and create promotions on our social media and to accept requests of social media posts from franchisees. This led to a 3,000 follower increase on Twitter and a 6% increase in followers on Instagram.

Performed a wide array of function including driving a mobile beverage sales unit, chef and server at the bar, server for large club events, and sales receptionist with booking tee times and assisting with the planning of golf outings.● Worked four different types of jobs, successfully demonstrating ability to adapt quickly with multiple tasks and goals changing daily.● Honed Networking and communication skills and developed personal relationships with numerous successful business leaders.● Learned to discuss individual customers business analytics and flourished at building long-lasting relationships with customers that lead to increased sales at mobile beverage cart.● Developed my own routes, shortcuts, and merchandising placements of beverage and food items to create efficiency in supply, inventory, ordering and maximizing travel efficiency related to reaching most club customers.