Marketing Specialist
Grand Junction, Colorado, United States
Responsible for the development and implementation of creative media relations strategies including creating public interest in the company’s services. Expanded service delivery model in scope, volume, and geographic coverage to meet the needs of its clients through aggressive marketing, business development, and branding.Duties include:• Develops a creative media relations strategy• Writes press releases and prepares information for the media and follows up with monitoring and analyzing the results• Maintains and expands company's social media presence• Assists in the creation of the company's website as well as continuously developing newsletter content• Plans public relations strategies and events• Collaborates with marketing team to create campaigns to acquire customers• Assists and defines campaigns to drive acquisition and retention revenue including analysis of prospect and aggressive marketing• Expands service delivery model in scope, volume, and geographic coverage to meet the needs of its clients through aggressive marketing, business development, and branding• Assist Marketing Manager to evaluate, revise, and implement sales and marketing systems• Tracks what is considered "current" and assists the company to create its own "trends"• Organizes workflow and ensures team members understand their duties, including delegated tasks• Ensures that assigned projects run according to schedule• Reports project progress to the Marketing Manager• Measures and optimizes campaign performance