Kendra Williams

Kendra Williams Email and Phone Number

Marketing Leader @ Cockroach Labs
101 Fifth Avenue Floor 4 New York, NY 10003 United States
Kendra Williams's Location
Austin, Texas, United States, United States
Kendra Williams's Contact Details

Kendra Williams work email

Kendra Williams personal email

Kendra Williams phone numbers

About Kendra Williams

Over 20 years of marketing experience including leading global teams, coaching and mentoring team members for success, B2B and B2C performance marketing, product-led growth, product marketing, digital advertising, email marketing, customer lifecycle strategy, business development, CRM and marketing automation, brand awareness and project management.

Kendra Williams's Current Company Details
Cockroach Labs

Cockroach Labs

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Marketing Leader
101 Fifth Avenue Floor 4 New York, NY 10003 United States
Website:
cockroachlabs.com
Employees:
11
Kendra Williams Work Experience Details
  • Cockroach Labs
    Head Of Demand Generation
    Cockroach Labs Jan 2024 - Present
    New York, Ny, Us
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  • Reversinglabs
    Marketing Director
    Reversinglabs Mar 2023 - Dec 2023
    Cambridge, Massachusetts, Us
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  • Salesforce
    Marketing Director, Integrated Campaigns
    Salesforce May 2021 - Jul 2022
    San Francisco, California, Us
    Led integrated campaigns team to drive awareness and demand of Salesforce Platform productsCreated integrated campaigns and incorporated new channels/tactics, personas and targeting which drove over $1B in marketing pipe for an increase of 33% YoY and $198M in ACV for a 39% increase YoY
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  • Mongodb
    Global Marketing Director, Demand Generation And Corporate Field Marketing
    Mongodb Sep 2019 - Apr 2021
    New York, Ny, Us
    Led global demand generation team to drive product growth and leads through our sales funnel for an increase in sourced pipeline by 80% and revenue by 151% YoYManaged team of field marketers in APAC, EMEA and AMER who partner with the Corporate segment sales team for account-based marketing campaignsScaled global integrated campaigns and incorporated new channels/tactics, personas and targeting which drove over 1.5m net new names and increased MQL to SQL conversion 200% YoY in 2020
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  • Gopro
    Head Of Customer Lifecycle Marketing
    Gopro May 2016 - Apr 2019
    San Mateo, Ca, Us
    Drove strategy and implementation of customer lifecycle marketing campaigns for new products and servicesLed team during most successful camera launch with a 480% increase in revenue and 1125% increase in conversion of existing customers through strong acquisition and upsell strategiesIncreased revenue 140% YoY in 2017 with 40% less site traffic through more targeted promotions and launch of new campaignsSuccessfully launched and optimized acquisition, onboarding and retention strategy for GoPro PLUS software service
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  • Salesforce
    Senior Integrated Marketing Manager
    Salesforce Aug 2014 - Apr 2016
    San Francisco, California, Us
    Built strategy for Salesforce App Cloud demand/lead generation campaigns for mid-market segment that yielded 59% increase in pipe gen and 71% increase in ACV YoYCollaborated with Product Marketing managers to bring go-to-market strategy to life with campaigns and sales training/enablement materialsPartnered with various sales teams to enhance sales enablement materials and to determine ways to increase quality of leads
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  • Heroku
    Senior Growth Marketing Manager
    Heroku Dec 2012 - Jul 2014
    San Francisco, California, Us
    Built product-led growth strategy from scratch and the implementation/optimization of campaignsEstablished marketing infrastructure/tech stack to help build data-driven, automated and measurable campaignsWorked with sales to develop lead scoring model and define high value product actions to drive more qualified sales engagement
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  • Dell
    Sr. Email Marketing Manager
    Dell Apr 2011 - Dec 2012
    Round Rock, Texas, Us
    Responsible for $100+million/yr email program for Dell's Consumer organization including Consumer, Small Office, and Member Purchase Program Owned strategy of email program, including deliverability and platforms management, list health and smart growth initiatives, dynamic content/automation, incorporation of mobile and social email best practices, and creative optimizationProvided insights into email industry and internal practices to drive site demand and customer engagement Managed global ESP, list and co-registration vendors for multiple business segments
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  • Hewlett-Packard
    Demand Generation Marketing Manager
    Hewlett-Packard Jan 2010 - Mar 2011
    Houston, Texas, Us
    Responsible for demand generation strategy for the SMB Direct Sales Organization and drove 40% increase in demand year over yearResponsible for marketing communications plan and product merchandising within vehiclesManaged relationships with key strategic partners to create joint marketing campaigns and obtain MDFTrained sales reps on marketing campaigns/initiatives and acted as the liaison between marketing and sales to ensure better alignmentWorked with product managers and sales operations teams to determine pricing, inventory levels and promotions
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  • Dell
    Global Smb Marketing Communications Manager
    Dell Apr 2009 - Jan 2010
    Round Rock, Texas, Us
    Design and execute targeted marketing communications for defined targets within medium business segment across Dell’s regions (ABU, APJ, EMEA)Optimize campaigns by collaborating with global business units to obtain results to refine tactics and creative for better performance
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  • Dell
    Email Marketing Manager For Dell Smb
    Dell May 2007 - Nov 2009
    Round Rock, Texas, Us
    Developed and executed contact strategy, segmentation and testing plans to determine best ROI for campaigns; increased revenue per email by 50% through creative testing Created and carried out innovative tactics to acquire new subscribersExpanded and improved lifecycle management and trigger email program to drive more business and engagement
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  • Dell
    Partner Marketing Manager
    Dell Jun 2006 - May 2007
    Round Rock, Texas, Us
    Managed strategic partner relationships for both Consumer and SMB markets, including AMD, Verizon Wireless, Adobe, McAfee and Intuit that yielded $40 million in incremental partner funds (MDF)Drove Co-marketing strategies across all media vehicles by identifying category and partner growth opportunities in all key lines of business
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  • Dell
    Smb Catalog Marketing Manager
    Dell Jun 2005 - Jun 2006
    Round Rock, Texas, Us
    Managed strategy and execution of Dell’s small business catalog supervising creative development with the agency and collaborating with product experts and legal teamsIdentified opportunities to reach different customer verticals through catalog within existing budget, contributing to a 90% Y/Y call growth and 71% Y/Y revenue growth for Retail Point of Sale (POS) line of businessDelivered new ways to maximize ROI of catalog through incorporating partner messaging and driving continuous production efficiencies resulting in annual savings of over $2.1 million in production costs
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Kendra Williams Skills

Email Marketing Lead Generation Direct Marketing Demand Generation Crm Product Marketing Marketing Digital Marketing Go To Market Strategy Business Development Segmentation Project Management Marketing Communications Mobile Devices Analytics Leadership E Commerce Online Advertising Online Marketing Integrated Marketing Sales Operations Advertising Marketing Automation Marketing Strategy Seo Database Marketing Global Marketing Customer Relationship Management Salesforce.com Strategic Partnerships Brand Awareness Strategy Sem Sales Enablement Social Media Cross Functional Team Leadership Management Direct Mail Campaigns Direct Response Marketing Brand Marketing Retargeting Customer Lifecycle Management Creative Optimization Decisiveness Multi Tasking

Kendra Williams Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Corporate Communications

Frequently Asked Questions about Kendra Williams

What company does Kendra Williams work for?

Kendra Williams works for Cockroach Labs

What is Kendra Williams's role at the current company?

Kendra Williams's current role is Marketing Leader.

What is Kendra Williams's email address?

Kendra Williams's email address is kl****@****ail.com

What is Kendra Williams's direct phone number?

Kendra Williams's direct phone number is +165031*****

What schools did Kendra Williams attend?

Kendra Williams attended The University Of Texas At Austin.

What are some of Kendra Williams's interests?

Kendra Williams has interest in Protecciã³n De Animales.

What skills is Kendra Williams known for?

Kendra Williams has skills like Email Marketing, Lead Generation, Direct Marketing, Demand Generation, Crm, Product Marketing, Marketing, Digital Marketing, Go To Market Strategy, Business Development, Segmentation, Project Management.

Who are Kendra Williams's colleagues?

Kendra Williams's colleagues are Darin Peshev, Jennifer Brown, Ross Bondo, Lauren Barker, Jeremy Bloom, Jon St. John, Ilemi Arrindell.

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