Kendra Williams Email & Phone Number

New York, Ny, Us

Cambridge, Massachusetts, Us

San Francisco, California, Us

Led integrated campaigns team to drive awareness and demand of Salesforce Platform productsCreated integrated campaigns and incorporated new channels/tactics, personas and targeting which drove over $1B in marketing pipe for an increase of 33% YoY and $198M in ACV for a 39% increase YoY

New York, Ny, Us

Led global demand generation team to drive product growth and leads through our sales funnel for an increase in sourced pipeline by 80% and revenue by 151% YoYManaged team of field marketers in APAC, EMEA and AMER who partner with the Corporate segment sales team for account-based marketing campaignsScaled global integrated campaigns and incorporated new channels/tactics, personas and targeting which drove over 1.5m net new names and increased MQL to SQL conversion 200% YoY in 2020

San Mateo, Ca, Us

Drove strategy and implementation of customer lifecycle marketing campaigns for new products and servicesLed team during most successful camera launch with a 480% increase in revenue and 1125% increase in conversion of existing customers through strong acquisition and upsell strategiesIncreased revenue 140% YoY in 2017 with 40% less site traffic through more targeted promotions and launch of new campaignsSuccessfully launched and optimized acquisition, onboarding and retention strategy for GoPro PLUS software service

San Francisco, California, Us

Built strategy for Salesforce App Cloud demand/lead generation campaigns for mid-market segment that yielded 59% increase in pipe gen and 71% increase in ACV YoYCollaborated with Product Marketing managers to bring go-to-market strategy to life with campaigns and sales training/enablement materialsPartnered with various sales teams to enhance sales enablement materials and to determine ways to increase quality of leads

San Francisco, California, Us

Built product-led growth strategy from scratch and the implementation/optimization of campaignsEstablished marketing infrastructure/tech stack to help build data-driven, automated and measurable campaignsWorked with sales to develop lead scoring model and define high value product actions to drive more qualified sales engagement

Round Rock, Texas, Us

Responsible for $100+million/yr email program for Dell's Consumer organization including Consumer, Small Office, and Member Purchase Program Owned strategy of email program, including deliverability and platforms management, list health and smart growth initiatives, dynamic content/automation, incorporation of mobile and social email best practices, and creative optimizationProvided insights into email industry and internal practices to drive site demand and customer engagement Managed global ESP, list and co-registration vendors for multiple business segments

Houston, Texas, Us

Responsible for demand generation strategy for the SMB Direct Sales Organization and drove 40% increase in demand year over yearResponsible for marketing communications plan and product merchandising within vehiclesManaged relationships with key strategic partners to create joint marketing campaigns and obtain MDFTrained sales reps on marketing campaigns/initiatives and acted as the liaison between marketing and sales to ensure better alignmentWorked with product managers and sales operations teams to determine pricing, inventory levels and promotions

Round Rock, Texas, Us

Design and execute targeted marketing communications for defined targets within medium business segment across Dell’s regions (ABU, APJ, EMEA)Optimize campaigns by collaborating with global business units to obtain results to refine tactics and creative for better performance

Round Rock, Texas, Us

Developed and executed contact strategy, segmentation and testing plans to determine best ROI for campaigns; increased revenue per email by 50% through creative testing Created and carried out innovative tactics to acquire new subscribersExpanded and improved lifecycle management and trigger email program to drive more business and engagement

Round Rock, Texas, Us

Managed strategic partner relationships for both Consumer and SMB markets, including AMD, Verizon Wireless, Adobe, McAfee and Intuit that yielded $40 million in incremental partner funds (MDF)Drove Co-marketing strategies across all media vehicles by identifying category and partner growth opportunities in all key lines of business

Round Rock, Texas, Us

Managed strategy and execution of Dell’s small business catalog supervising creative development with the agency and collaborating with product experts and legal teamsIdentified opportunities to reach different customer verticals through catalog within existing budget, contributing to a 90% Y/Y call growth and 71% Y/Y revenue growth for Retail Point of Sale (POS) line of businessDelivered new ways to maximize ROI of catalog through incorporating partner messaging and driving continuous production efficiencies resulting in annual savings of over $2.1 million in production costs