Assume Sales and Marketing Management responsibilities for the assigned department through building trusting relationships with key partners. Formulate Win-Win business development strategies to drive channel reach and channel depth of range of product in Singapore, Malaysia, Indonesia, Philippine, China, New Zealand.Identified the niche market and successfully developed a new product for the market segment.Reviving the current product potential and re-introducing it to the new market segment. E.g. Cerarl fibreglass panel and Anti-microbial laminates to residential market segment.Restructuring and reassigning new sales territories to the sales team to ensure all customers in the regions are effectively defined and trackable.Create an effective ROI system for product sponsorship. This system ensures investments are effectively defined and trackable.Manage $1.2 million annual budget with full accountability for performance against immediate and long-range corporate objectives.Held full management accountability for market execution, sales, product design, and marketing expenses.

Manage all marketing activities in the department which include designing marketing collaterals, web design, search engine marketing, branding, channel marketing, international marketing, oversee marketing budget, attending industry tradeshows, exhibitions and conferences.Effectively planned and executed distributor value proposition (DVP) in Philippines and Indonesia. Achieved more than 300% sales growth and developed long-term business relationships.Developed and implemented marketing initiatives. Co-ordinating advertising and promotional activities. Ensuring that marketing campaigns are launched on-time.Overseeing the putting together of large scale marketing proposals for Anderol, Royco, Tacbecon, Lubricants, industry and specialties division - from aviation, food processing, feed mill, sugar mill, steel mill, offshore drilling industry segment.Spearheading Customer Value Proposition (CVP) and establishing stronger customer relationships. Translating customer engagement feedback into tangible ideas and plans.Developing leads and opportunities. Conceptualized and designed sales kits.\Managing on-going relationships with the Technical and Sales team to enhance business capabilities in regional and international markets including Malaysia, Thailand, Philippines and Indonesia.