Kenneth Tay Email & Phone Number

Singapore

Singapore

• Lead designer for Singpass App, working with 1 PM and 10 engineers (iOS, Android, backend) to serve 4.1M active users, across the division of 100+ people and 11 teams• Charted Singpass app’s design strategy by leading design thinking workshops with 6 cross-functional teams and conducting a quantitative study with 600 users to drive data-informed decisions and strategic focus• Redesigned the QR login journey to address rising scam threats, aligning stakeholders, conducting user research, and delivering UX/UI designs that enhanced user security, accessibility, and trust• Delivered a full design revamp of the app’s onboarding flows in just 3 weeks, collaborating with 4 engineering and ops teams to integrate new authentication frameworks and reduce Helpdesk load through improved error handling and scalable design patterns• Restructured the division’s design systems (app & web) and standardised Figma file layouts and dev hand-offs, streamlining collaboration and improving cross-functional efficiency• Led a team of 3 to conduct qualitative research for the Singpass app inbox, uncovering user mental models that led to implementation of 3 message categories, improving readability and organization• Mentored junior designers & interns from GovTech, General Assembly, and LinkedIn, helping job-seeking mentees secure successful placements

Singapore

• UX design lead on design and strategy projects, co-leading the design practice for Singapore’s office while collaborating with global teams across Berlin, Munich, Shanghai, and Suzhou• Led a team of 3 designers to deliver an extensive UX scope for a UAE car insurance startup, running client workshops, conducting usability research, and crafting responsive, scalable designs for end-to-end user flows including KYC, policy marketplace, personal dashboards, and claims• Delivered strategic business design insights for a major Asian pharmaceutical company, collaborating in a lean team of 3 to conduct expert interviews and define pain points, motivations, and opportunities around healthcare data sharing, acquisition, and consumption across 3 user segments

Singapore

• Led and executed year-long, end-to-end design efforts on 3 keystone projects – digiPortfolio, iWealth app, and Client Connect, facilitating stakeholders discussions, collaborating across business and engineering units to define outcomes and deliver user-centric design solutions• Managed 2 designers on Client Connect, an internal CMS tool built from the ground up• Part of mentorship team that collaborated with LASALLE College of the Arts, presenting and providing project critiques for their Interaction Design class

Singapore

Seattle, Wa

• Leveraged multi-disciplinary skillset to work on UX, industrial design, and VR/AR projects for clients like Microsoft, Eli Lilly, Magic Leap, Kaiser Permanente, and Intuitive Surgical• Wrote a 90+ page guidebook for an international healthcare company, outlining principles and best practices for designing mobile interfaces around insulin and blood glucose management• Defined new AR interaction paradigms for system icons on Magic Leap’s AR operating system• Worked on the award-winning industrial design of a surgical robot for lung biopsies, designing the single-action retractable arm system and cantilevering duo-screen display

Boston, Massachusetts

• Worked within the product design and advanced systems teams, producing hero renders, prototyping proof of concepts, and modeling engineering-ready CAD.

Singapore

• Operated the I-HAWK missile system and held commander position for key air defence exercises in Singapore.

Bachelor Of Science (With Honors), Product Design

• Teaching Assistant, ID Research (led by Katherine Bennett) • Teaching Assistant, Product Design 4 (led by Fridolin Beisert) •.

Mba Exchange Program

• Attended 2 terms of the 5 term MBA program at INSEAD. • Worked with a team of 4 MBAs, guiding them through a 7-week product design.

Diploma (With Merit), Product & Industrial Design