Ken Williams Email & Phone Number

United States

North Canton, Ohio, United States

• Execute planning, goal setting, and analytics/data science strategy development• Lead and mentor 8 direct reports: five data analysts and three data scientists• Provide analytics and data science thought leadership to C-level, Directors, and Product teams• Continuously improve analytics and data science frameworks• Define and prioritize roadmap initiatives, features, and increment timelines• Manage achievement of department Key Performance Indicators (KPIs)

North Canton, Ohio, United States

• Developed roadmap with cross-functional Product, Engineering, Operations, and Customer teams• Designed scalable data science applications for a proprietary SaaS e-commerce platform• Collaborated with Product Design and Engineering on efficient delivery of user-defined solutions• Supervised and mentored 2 direct reports: data analyst and data scientist• Achieved trust, adoption, and reliance on data products by end-users• Delivered technical expertise on data structures, data cleaning, and data mining

North Canton, Ohio, United States

• Formulated data science problems based on business goals and stakeholder needs• Ideated, developed, and evaluated practical data science solutions • Collected and cleaned data, and engineered features for model training and production deployment• Implemented solutions across supply chain, operations, merchandising, sales, and marketing• Protected trust of data science solutions with internally developed monitoring dashboards• Trained end-users on data science solutions supporting demand planning, purchasing, pricing, inventory management, logistics, and merchandising

Cleveland/Akron, Ohio Area

Led analytics engagements for agency clients, developed measurement vision and scalable analytics support plans, conducted statistical analyses, and developed predictive models to deliver robust insights to senior managers and client brand teams.Responsibilities:• Investigate internal and external stakeholder needs through explorative discussion• Conduct appropriate statistical analyses and communicate findings in a concise manner• Provide leadership to team members in conducting analysis and delivering client reporting• Assist in the development of analytical tools and products for clients• Produce engaging and informative analyses for various internal and external stakeholder

Cleveland/Akron, Ohio Area

Supported analytics work for agency clients, developed and executed strategic analytics plans, conducted statistical analyses, fostered automation, and focused on delivering actionable insights.Responsibilities:• Investigate internal and external stakeholder needs through explorative discussion• Transfer analytic products to Python and R to enable repeatable analytics• Develop informative communications for different audiences • Pursue opportunities to democratize analytics through dashboards and analytical tools• Research current techniques and best practices in the scope of Marketing Analytics

Cleveland/Akron, Ohio Area

Processed data and produced analytical results from exploratory data analysis and data mining that were delivered through actionable insight reports.Responsibilities:• Extract, clean, and manage client and internal data• Prepare syndicated data (Nielsen, IRi, etc.) for statistical modeling• Utilize Google Analytics to develop client-facing reporting• Develop and communicate strategic recommendations

Cleveland/Akron, Ohio Area

Developed, executed, and evaluated media strategies and plans for clients across North America. Responsibilities:• Investigate client needs through explorative discussion• Analyze media opportunities across multiple criteria• Develop and communicate strategic recommendations• Negotiate and secure media placements• Maintain accurate sets of data for client reporting• Ensure proper execution of media placements• Work in specialized teams for day-to-day operations and long term strategyKey Accomplishments:• Researched, planned, and executed a full market advertising campaign for a region struggling with unit sales that resulted in a year-over-year sales lift• Discovered a unique opportunity for a client then aligned traditional and digital advertising activity around this new opportunity to deliver a highly effective, coordinated message

Cleveland/Akron, Ohio Area

The oldest continuously operated business in Summit County, the Akron Beacon Journal is the major newsgathering force in our community, and Ohio.com is the leading online source for breaking news, sports and entertainment in Northeast Ohio. The combined reach of that print-online partnership is unrivaled in Greater Akron.• Research industry and media landscape• Assist decision makers in identifying new advertising opportunities• Prospect new clients• Build recognition and awareness for client business• Communicate with decision makers on a daily basis• Manage advertising budgets• Build media proposals• Make client presentationsKey Accomplishments:• Developed a new publication piece to fit a market need• Increased business with existing clients and developed relationships with new clients

Cleveland/Akron, Ohio Area

Miracle Resources, LLC. is a consulting, training and educational resource for businesses and non-profit organizations. Miracle Resources consultants specialize in the areas of advertising, branding, public relations, marketing and revenue development.• Created a Google Profile• Assisted in creating promotional videos• Marketed to new clientsKey Accomplishments:• Created a corporate profile on the emerging Google platform to assist in the marketing and communications of Miracle Resources, LLC.

Kasper Holdings, LLC. operates as a distributor that focuses on the sale of fashion and luxury goods through multiple sales channels. • Accounts receivable/payable and account reconciliation• Management of company accounts• Assist with creation of sales promotion• Maintain company social media outletsKey Accomplishments: • Assist in developing advertisements for national magazine publications and helped to develop social media campaigns, as well as track usage and results. • In the accounting role I was responsible for developing statement processing methods and a monthly timeline for report completion.

Kasper Holdings, LLC. operates an e-commerce store that focuses on the sale of fashion and luxury goods through multiple sales channels. • Managed six employees in customer service and order processing• Import/Export of products• Developed and implemented metrics• Assisted customers and answered questions about ordersKey Accomplishments: • Developed policies and procedures for employees.• Helped define job roles and responsibilities and created an in-depth training procedure and employee handbook for all jobs.

Master Of Science - M.S.

Bachelor Of Business Administration - B.B.A.

Bachelor Of Science In Business Administration - B.S.B.A.