Kenneth M. Email & Phone Number

San Francisco Bay Area

Cimpatico works with leading B2B creators and tech vendors to produce talk shows about important business problems and stunning innovations. In doing so, we help tech companies build category leading YouTube channels that support learning and development paths crossing all stages of the buyer's journey. Tech buyers spend 85% of their time in independent research where they develop awareness about problems and available solutions, implementation best practices, and how to identify and assess appropriate vendors. It’s crucial that they learn directly from vendor thought leaders to develop a richer understanding of the problem domain, and build confidence in the brand, setting a foundation for productive interactions in the time they spend with sales professionals.We work closely with thought leaders and subject matter experts to craft well-structured, concise, insightful video conversations, clips, sound bites used in digital ads, landing pages, blogs, social media posts, and graphics to drive engagement.

Louisville, Kentucky Area

FoodCare is a Population Health Management Company focused on Community Nutrition Transformation. We provide communities with a comprehensive platform meant to align the interests of food businesses, nutrition counselors and residents. We work with major healthcare providers, insurers and public health agencies. To date we have provided software infrastructure and professional services for the Ochsner Eat Fit and New Orleans Health Department FitNOLA initiatives, winning a developer challenge sponsored by Aetna Foundation and Health & Human Services along the way.

Appregatta was a boutique software sales agency for first generation SaaS startups. Our 150 sales, marketing, and product management professionals transformed go-to-market capabilities for several clients as we provided support for strategic planning, sales and channel development, and customer lifecycle management.

I worked in a national risk management practice identifying critical strategic short and long-term risks with major technology companies. Typically I would work with the top 20 - 50 executives of the organization to identify, assess and measure a variety of enterprise risks. I also worked in the firms Salesforce.com practice supporting the development of the practice and recruiting new accounts. My clients included eBay, Brocade, Hewlett-Packard, Marvel Semiconductor, Yahoo.

Working out of the Sales Force Effectiveness practice, focused on leading Salesforce.com deployments and led proposal development for several FT500 clients and public sector agencies.

Enterprise software company pioneering developments in governance, risk and compliance, with heavy emphasis on the corporate governance side and deploying service-oriented, on-demand software solutions.

Worked mostly out of the firms UK offices with major accounts on large-scale Siebel implementations. Focused sales force automation, marketing, and call center deployments doing a lot of strategy and process improvement work. Led or supported numerous proposal efforts including serving as lead author for the practices largest win of the fiscal year.

OhGolly.com was a precursor to Squarespace style website builders focused on small and mid-sized businesses, employing over 100 professionals. Led the development of a CRM system including development of business processes across marketing, sales, and customer care. Company was acquired by a partner.

While at PwC was aligned MCS - ICE - CRM (Management Consulting Services - Information/Communications/Entertainment - Customer Relationship Management [Siebel]). Focus was on Siebel implementations involving Vitria/Portal/Citrix technologies for telco/tech companies, with particular emphasis on marketing, customer care and provisioning functions.