Keri Amlotte Email & Phone Number

Traverse City, Michigan, United States

Traverse City, Michigan, United States

As the organization’s first marketing hire, I am responsible for building a marketing program to grow membership and program participation for this nonprofit startup incubator and coworking space. Accomplishments include:- Branding: Established brand identity and marketing building blocks including messaging, style guide, content calendar, and digital strategies.- Marketing campaigns: Developed and implemented campaigns to grow membership and program enrollment.- Writing:… Show more As the organization’s first marketing hire, I am responsible for building a marketing program to grow membership and program participation for this nonprofit startup incubator and coworking space. Accomplishments include:- Branding: Established brand identity and marketing building blocks including messaging, style guide, content calendar, and digital strategies.- Marketing campaigns: Developed and implemented campaigns to grow membership and program enrollment.- Writing: Wrote and/or edited 85+ articles for the 20Fathoms website, as well as news releases. newsletter content, social media posts, presentations, webpages, and event materials.- Digital: Increased website page views 97% with the launch of a redeveloped website and new content, increased LinkedIn impressions 1,715%, created an email newsletter with relevant and engaging content.- Project management (2022 Northern Michigan Startup Week): Led planning and execution of this week-long series of events, coordinated organizing partners, managed marketing and PR, planned key event. Project Lead - Startup Hub (2022-present): Responsible for developing new incubation programming to support early-stage entrepreneurs.- Research & development: Performed customer discovery best practice, and community needs research; created 2-year strategy and execution plan; developed pilot program.- Program management: Coordinated program implementation and team members, evaluated and managed vendors and partner relationships, developed marketing plan. Show less

Traverse City, Michigan

Responsible for market research and analysis to inform marketing strategies across the healthcare system. Accomplishments include:- Market research: Developed the marketing department’s first formal market research tools. Created report templates and performed research on consumer insights, competitive analysis, usability testing, and campaign effectiveness and optimization opportunities. - Marketing strategy: Developed an iterative, data-driven marketing strategy to increase… Show more Responsible for market research and analysis to inform marketing strategies across the healthcare system. Accomplishments include:- Market research: Developed the marketing department’s first formal market research tools. Created report templates and performed research on consumer insights, competitive analysis, usability testing, and campaign effectiveness and optimization opportunities. - Marketing strategy: Developed an iterative, data-driven marketing strategy to increase market share for obstetrics service, successfully meeting the annual patient goal set by senior leadership. Show less

Traverse City, Mi

Responsible for digital marketing strategy and implementation, ensuring continuous improvement of content and tools. Accomplishments include:- Project management: Launched Munson Healthcare’s first comprehensive healthcare system website by integrating 25+ previously stand-alone websites. Led website strategy, project management, vendor relations, quality assurance, and stakeholder communications. - Content strategy: Led content strategy for health system website and social… Show more Responsible for digital marketing strategy and implementation, ensuring continuous improvement of content and tools. Accomplishments include:- Project management: Launched Munson Healthcare’s first comprehensive healthcare system website by integrating 25+ previously stand-alone websites. Led website strategy, project management, vendor relations, quality assurance, and stakeholder communications. - Content strategy: Led content strategy for health system website and social media. Worked with stakeholders to produce hundreds of webpages and posts that were goal-oriented, engaging, and optimized for search engines.- Website admin: Served as the primary administrator for the Munson Healthcare website. Maintained accurate and timely website content, evaluated and implemented new tools and processes, and provided training and technical support to other admins. Show less

Greater Grand Rapids, Michigan Area

Managed all aspects of marketing and communications to achieve the organization’s strategic goals of developing new donors, improving donor loyalty, and increasing brand affinity. Accomplishments include:- Branding: Led rebranding initiative to modernize a 20-year-old brand and align with the organization’s current priorities and audience. Introduced new logo, brand identity, messaging, and content strategy. - Program management: Created an innovative program called Preserved!… Show more Managed all aspects of marketing and communications to achieve the organization’s strategic goals of developing new donors, improving donor loyalty, and increasing brand affinity. Accomplishments include:- Branding: Led rebranding initiative to modernize a 20-year-old brand and align with the organization’s current priorities and audience. Introduced new logo, brand identity, messaging, and content strategy. - Program management: Created an innovative program called Preserved! which was a collaboration between the organization and local artists. The inaugural event successfully reached a broad audience, generated thousands of dollars, and demonstrated the organization’s value in a new and creative way. - Fund development: Partnered with the fund development department on fundraising strategies, donor communications, and donor engagement opportunities.- Event planning: Developed and planned engaging events to build donor loyalty and expand the organization’s audience. Events included annual celebrations, a bike tour, campaign kick-off event, nature preserve dedications, and other community engagement events. - Communications management: Led the development of new communication resources to engage donors and the community including a new website, blog, trail guide, monthly e-newsletter, and revamped quarterly newsletter and annual report.- Writing: Served as the organization’s primary writer and editor for content including donor appeal letters, newsletter articles, web pages, blog posts, news releases, annual report, event materials, brochures, flyers, signage, and social media posts. Show less

Greater Grand Rapids, Michigan Area

Seven years of progressively responsible experience developing and implementing marketingstrategies to promote the law firm, attorneys, and legal services. Accomplishments include:- Communications management: Successfully managed communication support requests from four offices and 75 attorneys including news releases, website content, PowerPoint presentations, seminar materials, newsletters, and budget reports. - Digital marketing: Continuously improved digital marketing… Show more Seven years of progressively responsible experience developing and implementing marketingstrategies to promote the law firm, attorneys, and legal services. Accomplishments include:- Communications management: Successfully managed communication support requests from four offices and 75 attorneys including news releases, website content, PowerPoint presentations, seminar materials, newsletters, and budget reports. - Digital marketing: Continuously improved digital marketing tools including the launch of two new websites, a blog, and the firm’s first social media channels.- Event planning: Planned 75+ events including seminars, holiday parties, and meet-and-greets. Show less

Greater Grand Rapids, Michigan Area

Greater Grand Rapids, Michigan Area

Master Of Arts, Strategic Communications

Bachelor Of Science, Advertising And Public Relations