Mia Azpeitia Email & Phone Number

Michigan, United States

20Fathoms is the startup and innovation hub of Northwest Michigan. Our mission is to be the region’s home for technology and entrepreneurship by cultivating a thriving and connected ecosystem for early-stage companies. We do this by delivering essential startup services, providing a community workspace, and connecting entrepreneurs with crucial resources that facilitate business growth. We've built a supportive community for entrepreneurs, intrapreneurs, tech professionals, and other innovators, with an eye for cultivating innovation and ideas and fostering business growth.

Traverse City, Michigan, United States

Partner with small to mid-size companies to create scalable strategies for growth, improve operational functions for efficiency and output and manage complex end-to-end projects and programs.Services include: Client Services, Project/Program Management, Business Development, Organizational Strategy, Root-Cause Analysis, Change Management, Digital Strategy, Employee Onboarding, Training & Development and more. Available for consulting or freelance contracts.

Seattle, Washington, United States

At the start of the Covid pandemic and birth of my second child, I took a planned temporary leave to head up my household, aka family circus. As co-founder and Head of Operations of this rapidly changing start-up in the unpaid labor space, I’ve accomplished the following:✓ Created efficient household systems to meet diverse set of stakeholder needs across family segmentation in a rapidly changing and demanding environment✓ Improved food sourcing process, cutting food budget by 12% and reducing time to shop by 60%, allowing that time to be reallocated to higher-value activities✓ Displayed exceptional negotiation skills in an always-on environment of out-of-scope toddler requests✓ Effective change management as company shifted its role into healthcare in Q4 and Q1, while deploying Covid, RSV, 3 sinus infections, 2 stomach bugs and 4 respiratory illnesses over 6 months✓ Consistently mediated conflict while multi-tasking for stakeholder demands and created a culture of unity, coached for emotional resilience Although some would categorize this as a “career break”, being a full-time caregiver parent is not a break. The skills and mindset I bring from the kitchen table is not that different from the conference room table. It requires resilience, multi-tasking, prioritizing, problem solving under pressure — not all that different from my paid positions previously held.

Seattle, Wa

RAIN is a technology company that specializes in voice and conversational AI. We work with a wide range of world-class brands and tech companies like Nike, Headspace and Starbucks, to define voice strategies, design conversational experiences, and build voice technology software, and serve on the Amazon Alexa and Google Assistant advisory councils.After establishing and leading the Client Services discipline for RAIN, I switched gears to lead company Operations and Project Management department. I have my hands in pretty much everything, from building strong, trusted client partnerships to guiding and improving project process and even hiring, training and financial reporting. Key areas of focus include product pricing, profitability and organizational processes, including strategic planning, forecasting & reporting, business analysis and recommendations.Some key achievements include:✓ Led Project Management discipline (team of 5) through transformation of digital advertising agency to Voice AI company; increased average project profit margins from 42% to 58% through pricing strategies, improved resource management and process efficiencies ✓ Reduced operational costs by 24% through systematic improvements to staff utilization, profit margins, labor ratio, sales pipeline and more✓ Cut sales close cycle in half through process documentation and improvements, reducing barriers to close and failed negotiations✓ Established and managed RAIN Seattle office, expanding company reach to the West Coast and improving service to our largest AI Voice partner (Amazon Alexa team)✓ Improved company culture across remote offices and distributed teams (NYC, Salt Lake City, Seattle, Nicaragua) through driving company Leadership Principles, launching company all-hands meeting, team training programs, company training/onboarding plans and moreKey clients include: Amazon, Nike, Starbucks, Campbell Soup Company and more

Seattle, Wa

After successfully growing client accounts in my Account Director role, I was tasked with building the Client Services department to increase longterm client value and organic revenue growth across the company. I hired, trained and managed a team of 7, responsible for managing over $10MM in annual contracts and generating over $6MM in organic client revenue growth.Key accomplishments include:✓ Led, negotiated and secured 60+ new business pitches✓ Improved client contracting processes leading to faster kick-offs and fewer lost scopes through development of SOW standards, training teams on best practices and developing strong relationships with client Procurement teams✓ Established organic revenue growth strategies and managed account growth plans; drove exponential account growth resulting in 88% of converted agency revenue coming from existing clients ✓ Grew Amazon account to top revenue generating client (from $300K to $3.5MM) as the Client Services lead; managed cross-functional team to develop global Alexa Agency Strategy Program, launch 50+ Alexa Skills (voice apps) and secure company as a preferred Amazon partner✓ Led and grew Campbell Soup Company account from $200K to $3.2MM in under 2 years; managed portfolio of over 35 projects across 8 brands

New York, Ny

New York, Ny

New York, Ny

Neutrogena (Johnson & Johnson)✓ Managed large complex projects with multiple stakeholders, competing deadlines, multiple dependencies and many moving parts✓ Oversaw cross-functional team to manage tradeoffs and proactively identify solutions that would meet client goals within agency/contract constraints✓ Navigated complex stakeholder matrixes to identify the right audience for influence and decision making; leveraged persuasive communication to get buy-in and feedback✓ Managed projects from ideation through development to ensure all brand communications met client standards and expectations. Social, e-Comm, ePR, SEO, mobile, banners, content strategy, analyticsNote: Syrup (previous position/company) merged with MRY in January 2013

New York, Ny

Account lead on major digital initiatives (e-comm website, online campaigns, CRM program and more) for Barbados Tourism Authority, Bottega Veneta, Coty, Amsale and other luxury fashion accounts. Focus was around maintaining, growing and optimizing global digital presence for luxury brands.Note: Syrup merged with MRY (next position/company) in January 2013

Greater New York City Area

While at Syrup, I held a hybrid role, dividing my time between Client Services and our Social team, through separate positions. As a Community Manager, I led all social strategy, execution and data analysis for Speedo's digital community platform, Speedo Pace Club. Speedo Pace Club is a website and mobile app that allows swimmers to sign up for training programs, log workouts, view professional athletes demonstrating proper technique and share their progress with friends through Pace Club's virtual "Swim Team," as well as on Facebook and Twitter.Responsibilities included social content planning & creation, brand ambassador program planning & execution, CMS publishing, analytics and insightful reporting. As a former competitive swimmer, my highlight was writing social media copy for Michael Phelps (!!) during the 2012 Summer Olympics, garnering over 1MM impressions and driving 358% spike in website traffic.Note: Syrup merged with MRY (next position/company) in January 2013

Greater New York City Area

Build, maintain and foster meaningful client relationships with Citi clients as we collectively grew and amplified their brand presence through the digital channel. Managed online initiatives from ideation through development to ensure all brand communications met client standards and expectations. Digital experience included microsites, emails, banners (HTML, Flash, Rich), customized CMS development, mobile, social media applications and web experiences on large scale platforms.Note: Atmosphere BBDO was acquired by Proximity and is currently known as Atmosphere Proximity

Clients: Palm Bay International (Cavit Wine), Randa Accessories (Countess Mara), Citi (ThankYou Network), ABC News, Ahava, Uncommon Schools, Chase (Credit Cards). Media experience includes online, print, TV/radio broadcast, OOH, direct marketing, and PR events for clients in fashion, beauty, wine & spirits, news media and financial industries.

Facilitated experiential field marketing structure and activated product sampling programs to increase brand awareness, stimulate trial, drive repeat purchase and boost velocity