Keri Mckay Email & Phone Number

Glasgow, Gb

Glasgow, Scotland, United Kingdom

Since Joining Six Degrees I have led two visual re-brand projects, finalising and implementing the first upon joining the company, and managing the second in it’s entirety following changes to the go-to-market strategy and brand positioning. I have also introduced a number of processes to streamline the creative workflow, including implementing a simple and effective creative request and briefing process, a collaborative project management tool and a robust file management system and content library.Day-to-day my key responsibilities are managing the development and consistent application of the new branding across all internal and external print and digital communications, as well as managing and providing creative direction to any external design resources. I also manage all creative requests from senior stakeholders across the business, in particular the large sales and marketing team, ensuring all brand materials produced are creative, consistent and evolving. Typical examples of the marketing materials I create are eBooks, infographics, social media adverts, data sheets, presentations and web graphics.

Glasgow, United Kingdom

Following the acquisition of KANA by Verint Software, I was part of the Global Marketing and Demand team who were responsible for creating engaging, multi-touch, multi-regional events and campaigns to drive customer advocacy and strengthen brand awareness. Specialising in brand identity development, graphic design for print and new media and art direction, my focus was to provide creative support to all areas of the business, in particular requests from the extensive global marketing teams.My key roles and responsibilities included: Brand Custodian: Working alongside the marketing and corporate communication teams, I was responsible for ensuring the design of all internal and external communications were consistent and evoked Verint's personality, mission and values.Design Management: Within this role I was line manager to an internal designer, and it was my responsibility to allocate and review all design work both within the internal regional teams as well as across many 3rd party design resources. I took a great deal of pride in ensuring the brand was applied creatively and consistently across all communications, and that I played an active mentoring role within the team.Creative Concepts/Art Direction: Often some of Verint's larger events and campaigns required a more custom approach or unique identity, which complimented the corporate brand, allowing me the opportunity to push the boundaries of the brand and get more creative with my designs. This involved thorough exploration of the design process, presenting a selection of concepts to key stakeholders and executives and implementing across all required deliverables and all regional variations.Creation of Marketing Assets: Day-to-day I was required to support the Marketing teams with any print and digital requirements for events and campaigns, some examples include trade show booths, event signage, business collateral, advertisements, interactive PDFs/eBooks, infographics and web banners/graphics.

Glasgow, United Kingdom

KANA Software acquired Sword Ciboodle in July 2012 giving me the opportunity to work with a new brand on a more global scale. Specialising in graphic design for print, I worked within a small in-house design team, which were part the larger global marketing department. I provided creative support for any campaigns and events that marketing were running across the globe as well as managed the production and maintenance of the extensive collateral suite.My key roles and responsibilities included: Brand Development and Ownership: After completing a large-scale re-brand for KANA, the design team were responsible for the up-keep and implementation of the new KANA brand identity, ensuring all external and internal communications were consistent and evoked KANA's personality, mission and values resulting in strengthened brand awareness.Creative Concepts/Art Direction: Often some of the larger events and campaigns required a more custom approach or unique identity which complimented the KANA brand, allowing me to push the boundaries of the brand and get more creative with my designs. This would involve thorough exploration of the design process, presenting a selection of concepts to key stakeholders and executives, refining the chosen design and implementing across all required print deliverables.Creation of Print Assets: I supported the Marketing team with any print requirements for events and campaigns. Some examples include custom stand designs, event signage, pull-up banners, business collateral, brochures, infographics, advertisements, and direct mailers.Project Management & Communication: I effectively managed my time and workload to ensure I met challenging deadlines and produced work of a high standard. Excellent communication skills were essential to manage internal customer expectations and requests from all levels of the business across many regions and time zones including the UK, Benelux, North America and Australia.

Glasgow, United Kingdom

Working closely with a senior designer and the regional VP of Marketing, I undertook a number of print and digital briefs, producing stand designs, print collateral, print and online advertisements, web graphics and flash animations. I also got the opportunity to work alongside the senior designer on the re-brand of the company, being actively involved in the creation of the brand identity, application and role out of the rebranded templates and assets.In July 2012 Sword Ciboodle was acquired by KANA Software, where I continued my employment.

Glasgow, United Kingdom

In this role I was required to work alongside the financial controller. I dealt with all supplier accounts, logging invoices onto the system, filing and settling large value supplier payments in a timely fashion.

Hnd Graphic Design For Print And New Media, Graphic Design

The course allowed me to develop my creative ability and practical design skills to a professional level. It focussed on creative thinking.

Portfolio Preparation Course, Art And Design

This course covered a wide range of artistic and ideation techniques such as working to a brief, exploring ideas through a sketchbook.