Kerri Hoffine Email & Phone Number

United States

Bentonville, Arkansas

Bentonville, AR.

Vice President, Sales and Marketing- Increased sales by a substantial percent within a year and reduced theft and damages 50% by redesigning and updating packing and improving availability of product information to the consumer.- Direct overall daily business operations and manage three staff members locally and three globally.- Maximize sales.

Work with Graphic designers in Hong Kong to develop design ideas for the US market.Director of Product & Brand Development- Directed a $40 million organization to improve market penetration in the US and overseas.- Achieved a 90% sell-through and sold a $2 million program into SAM’s Club for Christmas.- Worked with global team onsite several times a year.

My responsibilites were to work with the suppliers and internal groups at Walmart to develop product direction and trend for the buyers while keeping product relevant to the Walmart customer.- Used strategic overview of the company to move brands forward by identifying trends and areas of growth to improve profitability.- Led team to expand business with.

- Selected, ordered and purchased specialty cosmetics and bath items at the most favorable price and retained quality, quantity and specification requirements for categories with a combined value of $750 million.- Monitored and analyzed sales records, trends and economic conditions to anticipate consumer buying patterns and to determine appropriate.

• Strengthened sales in sewing machine category 50%+ during a time when overall industry was declining.
• Introduced a holiday promotional item and received tremendous response from customer base.
• Clarified packaging in notions department to provide easier choices for the customer.
• Categorized items for improved customer shopping experience.