Kerri Hoffine Email & Phone Number

United States

Bentonville, Arkansas

Bentonville, Ar.

Vice President, Sales and Marketing- Increased sales by a substantial percent within a year and reduced theft and damages 50% by redesigning and updating packing and improving availability of product information to the consumer.- Direct overall daily business operations and manage three staff members locally and three globally.- Maximize sales opportunities and generate profit increases by establishing brand awareness determining appropriate product mix for stores.- Administer profit & loss (P&L) in terms of budgets.- Manage inventory mark-ups and mark-down and orchestrate processes in terms of critical timing on projects.

Work with Graphic designers in Hong Kong to develop design ideas for the US market.Director of Product & Brand Development- Directed a $40 million organization to improve market penetration in the US and overseas.- Achieved a 90% sell-through and sold a $2 million program into SAM’s Club for Christmas.- Worked with global team onsite several times a year to finalize projects and create innovative collections for seasonal programs on behalf of key retailers.sulting and product design.

My responsibilites were to work with the suppliers and internal groups at Walmart to develop product direction and trend for the buyers while keeping product relevant to the Walmart customer.- Used strategic overview of the company to move brands forward by identifying trends and areas of growth to improve profitability.- Led team to expand business with existing customers and develop new contacts.- Involved in new product concept brainstorming meetings and liaisoned with vendors for product specifications.- Ensured accuracy of product and packaging samples; provided strategic input regarding product messaging.

- Selected, ordered and purchased specialty cosmetics and bath items at the most favorable price and retained quality, quantity and specification requirements for categories with a combined value of $750 million.- Monitored and analyzed sales records, trends and economic conditions to anticipate consumer buying patterns and to determine appropriate inventory levels.- Chose the first organic and natural body and bath care line for Walmart.- Interacted with holiday gift buyers to assist with product design; traveled to Hong Kong to work on the final program of $400 million at retail.

• Strengthened sales in sewing machine category 50%+ during a time when overall industry was declining.• Introduced a holiday promotional item and received tremendous response from customer base.• Clarified packaging in notions department to provide easier choices for the customer.• Categorized items for improved customer shopping experience.