Kerri Moore Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

I lead the content strategy for CrowdRiff, head up all email marketing efforts, and own content reporting and the SEO strategy. My KPIs include MQL targets, MQL:SAO rate, and a content specific revenue target.

Toronto, Ontario, Canada

At CrowdRiff, I own the content marketing strategy and manage execution alongside a team of internal and freelance writers. Collaborating closely with the product, DG, sales, and CS teams, and with the help of AI tools, I transform business needs into captivating content campaigns that drive qualified leads and brand recognition.As the content lead, my core responsibilities include: • Content strategy ownership• Content distribution• Freelance writer management• Content reporting• Webinar management• Copy editing• Social media management • Email marketing and nurture stream building • Long and short-form content writing• Case study production

Toronto, Ontario, Canada

During my time at Ten Thousand Coffees, I worked alongside the CEO and VP product to create a new content marketing strategy that supported the ambitious goals of this growing start up. With the support of external writers, I created DEI-focused product white papers, eBooks, and ran a popular webinar series. My core responsibilities included: • Content strategy• Campaign creation and management• Long and short form content creation• SEO strategy • Design coordination• Online event management • Customer Marketing support• Data analysis• Freelancer management

Greater Toronto Area, Canada

During my tenure at Docebo, I owned the content creation, storytelling, and distribution strategy, showcasing skills in content writing, research, and information gathering. I was in charge of writing 3+ SEO blog posts per week and conversion-based copy for emails, organic campaigns, ads, and landing pages.Working in fulfilment and project management, my priorities included:• Podcast creator, manager, and host• Long form copy (case studies, brochures etc.)• Blog writing and management• Editing• Short-form copy (social copy, ads, landing pages, push notifications, website copy etc.)• Infographic development• Email marketing • Video script writing• Digital design coordination

Amsterdam Area, Netherlands

As Marketing and Communications Coordinator for EU markets and the US, I led all B2B digital communications and was the Social Media Manager for all markets. I worked with external developers to design and construct the new company website and continued to manage four associated company sites, personally building new pages, writing and editing content, and running effective Adwords campaigns to drive lead generation. I created all print and digital designs using Adobe Creative Suite and, along with the Trade Show Manager, organized and ran all company trade shows in the EU.Skills and achievements:• Organically increased LinkedIn followers by 20%• Organically grew LinkedIn engagement by an average of 400%• Increased website lead generation by 25%• Website management using Django Python, WordPress and Pimcore • Content writing and editing across multiple markets and product categories• Redesign of all EU company print collateral • Trade show booth design• Leading international digital advertisement campaigns• Creation of strategic marketing and content planCourses completed:• Google Analytics• Google AdWords• Digital Growth (2 day course)

Amsterdam Area, Netherlands

As European Marketing Coordinator for the UK, France, Germany and Denmark, I coordinated all European B2B campaigns and lead the corporate re-branding across the EU, managing all collateral and sales-tooling development. I regularly liaised with external & internal stakeholders, delivering clear and effective briefs to ensure that brand constancy was achieved on all levels. I independently managed the central European budget and oversaw vendor payments in SAP. I supported external developers in the creation and management of new websites for all EU countries by writing and managing content, and went on to lead internal communications such as the internal newsletter and HR recruitment film.Skills and experience:• MailChimp• Google analytics• InDesign• WordPress• SAP• Excel• Social media management• Trade event organisation• Copywriting• Print and distribution management• External creative and digital agency management

Amsterdam Area, Netherlands

Working in the Amsterdam head office for the UK team, my responsibilities were to contribute to overall sales growth targets and increase brand awareness whilst supporting the UK Sales Team with SalesForce support and Opportunity creation. My strengths included persistent cold calling, hunting for new leads, offering technical support and delivering excellent customer service to clients and customers.Skills and achievements:• SalesForce• Marketing automation management• Contributed to 10% of overall monthly growth• 80% lead conversion rate• 90% opportunity win rate• Consistently exceeded targets by 30% each month• 95% score on advanced Excel course

Wellington, New Zealand

During my time as Account manager, I was put in charge of 21 clients and entrusted to tailor each of my clients' campaigns to their specific needs. At the new office in Wellington, I was tasked with building the company’s local reputation and ensuring my sub-region hit the targets set by the Country Manager. I achieved my targets by negotiating contracts with new clients to maximize profit and developed new business from existing clients.Skills and achievements:• B2B presentations• Managing end-to-end client relationships• Contract negotiation• Social media management• Event organisation• Consistently hitting sales targets• 85% client retention rate• Staff training

Wellington & Wairarapa, New Zealand

My responsibilities as Business Development Manager were to acquire and engage suitable restaurants to use Zomato’s Advertising platform, and help them to derive maximum value from the product. With persistent cold calling to arrange meetings, I would deliver daily B2B presentations to pitch the product and identify growth opportunities for my customer base.Skills and Achievements:• Consistently hit weekly meeting targets of 10 per week• Exceeded calling targets by 30% each month• Successfully hit sales targets of 3 acquisitions per week

Melbourne, Australia

Bath, United Kingdom