Kerry Colby Email & Phone Number

Eagle, Idaho, United States

• Partner with internal customers in the business to understand their communication needs and draft communication plans in support of critical business objectives.• Develop and deliver communication materials using a variety of tactics (written and visual communication, printed materials, video, presentation materials, etc.) for a range of internal audiences around the world, including creating key messages and managing approvals from appropriate business partners.• Ensure communication… Show more • Partner with internal customers in the business to understand their communication needs and draft communication plans in support of critical business objectives.• Develop and deliver communication materials using a variety of tactics (written and visual communication, printed materials, video, presentation materials, etc.) for a range of internal audiences around the world, including creating key messages and managing approvals from appropriate business partners.• Ensure communication deliverables are implemented on time and on budget.• Utilize data to understand communication effectiveness.• Create communication plans and materials in the appropriate communication vehicles, which include SharePoint content, PowerPoint presentations, e-mail communications, newsletters, videos, printed materials, etc.• Incorporate Lamb Weston’s brand and values into materials to help employees feel connected to the company and culture.• Manage business relationships, establishing and maintaining the communication team’s value with key partners in the business. • Plan and execute employee meetings and events.• Maintain relationships with key external and internal client groups. Show less

Pullman, Washington, United States

• Responsible for the development and execution of communication strategies designed to increase membership in the WSUAA, engagement with the University, and greater philanthropic activity on the part of alumni, students, staff, faculty, and friends of WSU• Develop, write, edit, and oversee the production of marketing and communication materials that will be distributed both electronically and in printed format, such as emails, newsletters, brochures, magazines, and more• Manage the… Show more • Responsible for the development and execution of communication strategies designed to increase membership in the WSUAA, engagement with the University, and greater philanthropic activity on the part of alumni, students, staff, faculty, and friends of WSU• Develop, write, edit, and oversee the production of marketing and communication materials that will be distributed both electronically and in printed format, such as emails, newsletters, brochures, magazines, and more• Manage the social media strategy for WSUAA and post on social media platforms to engage with WSU alumni, friends, and constituents• Increased social media impressions by 50%, engagements by 100%, and engagement rate by 34% in 2023 for all WSUAA social accounts.• Create content for membership initiatives and events such as WSUAA Member Appreciation Month, flash sales, and members-only newsletters• Lead the promotion and marketing efforts of all WSUAA-hosted events• Oversee the WSU license plate program, the #1 specialty plate in the state of Washington• Coordinate digital and print advertising and signage with university Design & Printing Services• Take and edit photos at various Alumni Association events• Assist the Engagement team with event support• Manage and oversee special marketing efforts and projects Show less

Pullman, Wa

• Manage social media accounts for WSU Athletics, specifically the Main Athletics, Men's Basketball, Women's Basketball, Soccer, Baseball, and Volleyball accounts. • Write, oversee, and coordinate the production of social media strategies and posts for all WSU Athletics social media accounts on Facebook, Twitter, Instagram, and TikTok.• Contributed to the 142% increase in social interaction growth across the main WSU Athletics accounts during 2021, ranking ninth across 130 FBS accounts… Show more • Manage social media accounts for WSU Athletics, specifically the Main Athletics, Men's Basketball, Women's Basketball, Soccer, Baseball, and Volleyball accounts. • Write, oversee, and coordinate the production of social media strategies and posts for all WSU Athletics social media accounts on Facebook, Twitter, Instagram, and TikTok.• Contributed to the 142% increase in social interaction growth across the main WSU Athletics accounts during 2021, ranking ninth across 130 FBS accounts for 2021.• Take and edit photos and mobile video content for gameday social coverage at all WSU Athletics home sporting events and community events.• Manage and train a team of 10-12 student workers as part of the WSU Athletics Social Media internship program.• Incorporate sponsorship fulfillments through social posts.• Develop and execute social media campaigns to increase fan engagement and interaction.• Help shape and maintain the social presences for WSU Athletics, athletes, and coaches.• Evaluating the effectiveness of social media posts by way of data analytics and evaluating success/engagement metrics.• Provide photos and videos in a timely manner to WSU student-athletes via the INFLCR app. • Create and update templates for social media graphics. Show less

Pullman, Washington

• Assist in the diverse marketing efforts of the Murrow College, including managing social media pages and writing public relations & marketing content such as press releases, blog posts, brochures, ads, newsletters, and emails• Schedule and post content from editorial calendar to social media sites daily, along with creating long-term social media campaigns to increase engagement and alumni/donor support• Plan, organize and execute virtual and in-person events, including the annual… Show more • Assist in the diverse marketing efforts of the Murrow College, including managing social media pages and writing public relations & marketing content such as press releases, blog posts, brochures, ads, newsletters, and emails• Schedule and post content from editorial calendar to social media sites daily, along with creating long-term social media campaigns to increase engagement and alumni/donor support• Plan, organize and execute virtual and in-person events, including the annual Murrow Symposium and virtual career coaching sessions for students.• Researching media lists and seeking out speaking engagement opportunities for faculty based on their research and/or areas of expertise• Provide support in the creation and development of items for the College’s website• Write stories and press releases about faculty research to distribute to local and national media outlets for further promotion.• Create sponsorship fulfillment reports for event partners• Support the Murrow College Development team with philanthropic events and creating alumni materials to facilitate donor relationships• Supervise and manage a team of Murrow College Marketing interns each semester Show less

Seattle, Washington

• Assist in execution of pre-game and in-game entertainment including on-field and in-park contests and presentations as part of the Mariners Navigator program• Organized and coordinated event operations for Salute to Kids Day and Mariners FanFest including vendor activation, as well as booking color guard and various pre-game elements for Mariners home games• Act as host to various guests of the Seattle Mariners during their visit to the ballpark• Promote upcoming ballpark events… Show more • Assist in execution of pre-game and in-game entertainment including on-field and in-park contests and presentations as part of the Mariners Navigator program• Organized and coordinated event operations for Salute to Kids Day and Mariners FanFest including vendor activation, as well as booking color guard and various pre-game elements for Mariners home games• Act as host to various guests of the Seattle Mariners during their visit to the ballpark• Promote upcoming ballpark events and Mariners Care initiatives through community appearances and events• Coordinate and fulfill charitable donations and respond to community requests for the Mariners home territory• Helped plan and execute Mariners Care silent auctions, which raised over $120,000 during the 2018 season & $130,000 for the 2019 season• Serve as an assistant front office liaison for players’ wives, families, and significant others• Facilitate positive relationships between the Seattle Mariners and the local community on the Mariners Caravan through school visits and community appearances throughout the Pacific Northwest Show less

San Antonio, Texas Area

• Designed, wrote and produced the bowl’s media guide, flip card and fan guide• Increased engagement across social media through content creation, promotions, and monitoring analytics• Coordinate all public relations efforts including writing press releases and organizing press conferences• Oversaw the online credentialing process and serve as the primary liaison for local and out-of-town media• Organized press operations during Bowl Week including set-up and maintenance of… Show more • Designed, wrote and produced the bowl’s media guide, flip card and fan guide• Increased engagement across social media through content creation, promotions, and monitoring analytics• Coordinate all public relations efforts including writing press releases and organizing press conferences• Oversaw the online credentialing process and serve as the primary liaison for local and out-of-town media• Organized press operations during Bowl Week including set-up and maintenance of press box, media hospitality, and photo workrooms as well as volunteer coordination• Generated over $5,000 in sponsorships and prize donations for the bowl’s annual golf event and Downtown Partners program• Managed all social media pages and provided written content for website and weekly e-mail newsletter• Organized the production of team media stunts and game day presentation elements and wrote event scripts • Trafficked and analyzed print and social media advertisements for campaign results• Provided written content for website and weekly e-mail newsletter• Created and designed sales pitch presentations to solicit new partnerships and sponsors Show less

Pullman, Wa

• Assist with home game event coverage such as live stat-tracking, post-game press conferences, and transcribing quotes for football, basketball, baseball, and golf. • Promoted to paid position with WSU Athletic Communications• Main media contact for WSU men’s and women’s golf• Communicate with media through weekly press releases and game recaps posted on website• Conduct on-camera interviews with athletes and coaches for website content• Compile team and athlete… Show more • Assist with home game event coverage such as live stat-tracking, post-game press conferences, and transcribing quotes for football, basketball, baseball, and golf. • Promoted to paid position with WSU Athletic Communications• Main media contact for WSU men’s and women’s golf• Communicate with media through weekly press releases and game recaps posted on website• Conduct on-camera interviews with athletes and coaches for website content• Compile team and athlete statistics and photos• Arrange interviews between media and student athletes• Write and post student athlete bios on website Show less

Pullman, Wa

• Worked athletic home events for basketball and baseball doing live stat-tracking, tweeting, and conducting post-game press conferences• Wrote student athlete bios and press releases for various WSU sports• Assisted with script-writing for women’s basketball senior night• Completed research projects for statistical information• Filed and labeled digital photos

Kent, Wa

• Managed and published offseason content on team’s social media pages, including press releases and team news • Interviewed players and wrote player feature-stories to post on website• Produced press releases about offseason team news• Created written content for team’s media guide, including team statistics and player bios• Collaborated with supervisor on community appearances and events • Supervised mascot and interacted with the public at community events

Bellevue, Wa

• Collaborated with all members of club staff to provide quality service to guests• Ensured efficient seating, serving, and cleaning to restaurant patrons• Interacted with guests in professional and friendly demeanor for high customer service satisfaction• Assisted with overall cleanliness and organization of restaurant dining room

Scottsdale, Az

• Assisted with game-day operations for Arizona Diamondbacks and Colorado Rockies during Spring Training, such as program sales and mascot handling • Performed in-game promotions and entertainment on scoreboard for teams’ sponsors • Increased fan engagement by implementing new in-game activities • Interacted with fans to ensure guest satisfaction• Operated the Cold Stone Fun Field for select games to entertain children• Sold apparel and accessories at the Arizona BBQ… Show more • Assisted with game-day operations for Arizona Diamondbacks and Colorado Rockies during Spring Training, such as program sales and mascot handling • Performed in-game promotions and entertainment on scoreboard for teams’ sponsors • Increased fan engagement by implementing new in-game activities • Interacted with fans to ensure guest satisfaction• Operated the Cold Stone Fun Field for select games to entertain children• Sold apparel and accessories at the Arizona BBQ Festival Show less

Issaquah, Wa

• Assisted students with basic math, computer, and home management skills• Interacted with students to improve communication and social skills

Bachelor’S Degree, Strategic Communication (Public Relations)

Activities and Societies: Graduated with Magna Cum Laude Honors (3.8 GPA), Social Media Director with Association of Women.

Communication, General

Activities and Societies: Resources for Animal Welfare and Rescues, Dean's List (Fall 2013-Spring 2015) Majored in Communication...pursued.