Keta Burke-Williams Email & Phone Number

New York, NY, US

Boston, Massachusetts, US

New York, NY, US

Ourside is an award-winning brand inspired by daydreams on a mission to reignite our spirits, one consciously created scent at a time. Each scent is crafted in the Bronx, NY and bottled in recycled glass because we created Ourside for the one and the many.Launched January 12, 2023 Ourside has garnered over 70 press hits and continues to grow our community.

Aspen Apothecary is disrupting the $40B+ fragrance category with our fragrances that celebrate you as you are. We're consciously crafted, immigrant inspired and US Made.We've won grants at Harvard, and are written up in InStyle, Byrdie, Popsugar, Cosmopolitan, and more!

Boston, MA, US

MBA - General ManagmentInvolvement: African American Student Union CMO, Rock Center Summer Fellow, H. Naylor Fitzhugh Conference Planning Board, Consulting For Impact, Beyond Dance, Greener Scott Mentor

New York, US

Sourced and diligenced early stage companies reimagining the future of work, care, and supply chain while a Harvard MBA. Worked directly with the GPs and Venture Partners, as well as leading intake calls with founders and creating deal flow intake system.

Denver, CO, US

Selected as one of 50 from pool of 400 to represent Denver Startup Week as an Ambassador.Attended seminars and programming with Denver-based startups and held office hours for those interested in the Cruise Industry or in Business Development

Miami, Florida, US

• Tasked with managing strategy & operations for a business that had declined by 60%. Pivoted trajectory & had the best sales year in the history of the program.
• Directly managed direct report and indirectly managed call-center team of 12 agents. Created new sales playbooks and incentive structures.
• Collaborated with & coordinated cross-functionally with shipboard staff, office team, & vendor teams to execute the turnaround strategy I engineered soup to nuts
• Managed commercial strategy including pricing and new innovation initiatives for connectivity business [internet & phone services] growing double digits year over year

Miami, FL, US

• Identified business opportunity, Collaborated across brands to scale business initiatives, Managed project execution for pilot that is now a full time business partner.
• Collaborated to deliver a successful RFP initiative with our major retail partners across 8 of our sister lines.
• Identified and successfully created business case for an ancillary business opportunity with $20-30 million annual potential.
• Delivered key insights regarding a request from the Chairman of the company.

Chicago, IL, US

• Managed Sales (P&L and commercial plans) for all Kraft Heinz frozen products and condiments totaling $25M in scanned sales, working directly with Harris Teeter's category managers to grow business and deliver against.
• Partnered with supply chain, marketing, and the regional retailer to facilitate and negotiate execution of key programming and strategic initiatives, increasing display and sales during key windows.
• Utilized scan, shipment, and retailer data to create assortment/ pricing/shelving recommendations that increased KraftHeinz facings and shelf space while helping the buyer optimize overall category sales.

Chicago, IL, US

• Lead Analytics and Reporting for In-Store Sales Execution Team
• Create reports and tools to enable field to track performance and action against gaps in distribution and display, complete in-depth analysis to illuminate key drivers
• Provide insights and forecasts to Business Units to ensure alignment of key display priorities and expectations
• Partner with broker to outline SOPs for reporting and performance expectations during key activation Power Windows

Chicago, IL, US

• Selected to support National Retail Execution Team
• Engineered performance management excel tool used weekly to track KPIs, using Nielsen & MBO targets
• Participate in weekly Point of Sales calls focused on Top 15 Customers, identifying critical gaps and defining corrective actions

Chicago, IL, US

• Selected as one of 10 Management Development Associates for accelerated development rotational sales program
• Crafted Category Reviews for Marsh Supermarkets and PW MW, resulting in 18 SKUs collectively
• Identified swap suggestions for pruned items across 3 customers synthesizing Nielsen, shipments, & retailer authorizations
• Shadowed broker reps at store level: built and stocked over 50 displays, completed two resets and one new store set

Bethesda, Maryland, US

• Selected as coach for MLT Ascend program, a college persistence and career readiness program for low-income, first-generation, college underclassmen.
• Coach MLT Ascend Scholar via phone or Skype (~2-4 hours a month, with 1 in person meeting per semester) for a 1-year period beginning in June 2015 and ending July 2016.

Bethesda, Maryland, US

• Selected as one of 230 for an 18-month professional development program for high-achieving diverse talent
• Completed business case studies and intensive projects to hone analytical, quantitative and communication skills
• Participated in four conferences hosted by industry leaders, such as Citi, Google, Credit Suisse, Deloitte and Target

Hanover, NH, US

• Organized and kept records of all events sponsored by the AAm
• Collaborated with other executives to put on Women’s appreciation events and lead, managed, and budgeted annual Men’s Appreciation dinner
• Served community service efforts as park beautification liaison for the park sponsored by the AAm, and as a faithful contributor to Dartmouth Alliance for Children of Color

Hanover, NH, US

• Deliver exceptional customer service to potential givers weekly resulting in increased alumni donations to college
• Develop rapport with alumni resulting in a higher percentage of givers
• Converse with and answer questions for alumni

Minneapolis, Minnesota, US

• Developed tools in K-12 A La Carte, Senior Living, and Gluten-Free, leveraged by Category Management and cross-functionally by Marketing and Sales teams
• Collaborated with 7 other sales interns and created pull strategy for General Mills in the College and University Channel
• Received full-time offer

Zurich, CH

Winter Analyst

• Organized and updated hundreds of accounts in CRM database to improve account management
• Extracted, organized, and catalogued historical fund performance data for consultant and client use
• Reached out to over twenty consulting firms on behalf of Dodge & Cox, and serviced them to maintain positive rapport

Long Jump

Choreographed and directed group of 40 teens in a song and dance camp along with a team of leaders.

2024 Tbf Program

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Portuguese Language And Literature