Manage company's P&L. Lead TW team to oversee commercial deals, paid ads, organic/social platforms' performance to drive online acquisitions and engagements.

Manage overall marketing strategy among Money101.com.tw, the financial comparison platform that operated by FinTech MNC - MoneyHero Group (Nasdaq: MNY).

Former name: Prudential Life Insurance. Change name to Taishin Life from Aug. 2021. - Help to boost an over 200% growth in sales volume YOY. Achieve the highest growth rate among the market.- Improve the market ranking to Top 10 in the industry.- “Best employee of the year" award from the Life Insurance Associaton of the R.O.C.Business Strategy Planning:- Act as leader of business strategists to develop 3 years plan, go-to-market plan, sales performance analysis, business transformation projects and sales’ incentive plan.- Collaborate with channel, product and operation functions to develop business strategic plans.- Implement internal communication programs to ensure a smooth transition from Prudential TW to Taishin Life.- Organize financial and business report in weekly/monthly basis for C-level’s strategic communication.- Budget controller/compliance officer/auditor of the unit.IMC Management – Offine & Online:- Lead the product launch and bank channel MKT strategy to stimulate the sales force. Organize media, in-store ads and digital comm. programs for IPO campaigns.- Lead to localize and organize overall MarCom strategy and O2O campaigns for Prudential US’ seminar selling business model in TW.- Manage social media and online contents. Manage video MKT, LINE promotion, virtual seminar and content marketing programs to maximize the engagement with financial advisors and prospects.

Manage the start-up financial products comparison online platform that operated by the FinTech MNC. Build up partnership with banks and agencies for the growth of digital acquisition and develop marketing plan to boost the awareness and utilization of the website.- Responsible for business operation and development, including B2B development, pricing plan, contract management, formulating the business strategies and overall management of clients.- Explore new business opportunities and create additional service model to boost the sales revenue.- Encompass all commercial deals. Build up partnership and business relationship with more than 20 banks, financial institutions, financial affiliates and media agencies.- Advance the website performance. Organize and implement the digital marketing strategies and enhance the content quality to enlarge business opportunity.

Responsible for acquisition channels partnership and channel marketing management:- Create external card acquisition opportunities for sales team. - Develop channel plans to facilitate with sales teams and external partners. - Organize channel marketing campaigns and manage the sales teams to drive the leads.- Exercise locations/target audience survey to explore right opportunities and drive ROI efficiency. - Streamline all F2F acquisition programs from end to end and analyze all programs results to explore best practice for sales teams.Explore new channel to secure F2F acquisition opportunities in Taiwan.- Negotiate and develop attractive offers with related stakeholders/channels.- Maintaining the relationship with channels and maximizing sales opportunities.- Develop acquisition campaigns for travel fairs/exhibitions and new exhibition partnership.- Innovative channel development and partnership: MICE road show, trade shows, exhibition partnership, mall and retail partnership, corporate group sales, corporate blood donation campaign, corporate seminars, car owners clubs, driving range(golf), and etc.

Take in charge of INFINITI’s re-branding process and 2C communications performance. Redevelop the domestic branding and promotion strategies to enhance brand growth:- Establish INFINITI’s new brand position. Unify brand messages across TV ads, digital contents and in-store materials. - Develop new promotion strategies and materials to stimulate the sales performance. - Manage the innovative event program in car exhibitions to increase the number of prospects.- Optimize media communication plan for Taipei motor show. Act as the project leader of the branding programs, channel promotion events and media campaigns. Specialize in complex project management, event coordination and media communications.- Collaborate with INFINITI HQ for the cross-country marketing programs. Organize Cirque du Soleil joint promotion events and F1 campaigns to engage with both traditional and online media in Taiwan.- Lead and execute overall communication and event plan for 2013, 2014 motor shows, and the roadshow events among each city in Taiwan.- Initiate PR activities. Reinforce brand message to ensure media communication effectiveness.- Manage creative/media/ PR agencies and other suppliers to deliver superior results.

Serve as the leader of financial and tech account team. Provide brand communication/PR services and manage the business relationship to generate profit. - Act as the channel marketing and PR consultant. Initiate annual wholesales marketing strategies and implement over 100 channel roadshows and HNW events in Taiwan.- Extensive experience in organizing product launch events, HNW & VIP customer communications, media campaigns, and wholesales events for fund houses. - With reliable ability of data analysis, business strategic planning, branding and channel marketing management. Manage the team to increase sales revenue growth of 160% within one year, and become the most profitable team among the company.- Client portfolios include: Fidelity, Allianz, JP Morgan, Janus, Natixis, Goldman Sachs, American Express, Coface, Taishin, Entie Bank, TSEC, AVCJ, Longreach, KKR, STMicro, ARM, Farglory, CyberPower, LiteOn, NCCU, Rakuten and etc.