Kevin Downs

Kevin Downs Email and Phone Number

Marketing Executive | AI/ML & Analytics Leader | Driving Revenue Growth & Innovation @ Comcast
philadelphia, pennsylvania, united states
Kevin Downs's Location
Denver Metropolitan Area, United States
Kevin Downs's Contact Details
About Kevin Downs

As a seasoned Marketing Executive with a deep expertise in AI/ML, data analytics, and revenue optimization, I lead high-performing teams to drive business growth and innovation. With over 15 years of experience, I specialize in leveraging advanced analytics to inform strategic decisions, reduce churn, and optimize customer value. My passion lies in using data to unlock opportunities, enhance customer experiences, and deliver measurable results that make a lasting impact on both the business and the community.

Kevin Downs's Current Company Details
Comcast

Comcast

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Marketing Executive | AI/ML & Analytics Leader | Driving Revenue Growth & Innovation
philadelphia, pennsylvania, united states
Website:
comcast.com
Employees:
75807
Kevin Downs Work Experience Details
  • Comcast
    Sr. Director Of Base Management
    Comcast Apr 2023 - Present
    Denver, Colorado, United States
    - Revenue Growth Leadership: Spearhead $18B revenue strategies for 10.5M customers, driving significant growth through optimized promotional offers and targeted marketing.- AI/ML Innovation: Implement cutting-edge AI/ML models and analytics, increasing customer retention and enhancing revenue streams.- Strategic Go-to-Market Initiatives: Lead end-to-end Go-to-Market strategies, ensuring cohesive execution across Finance, operations, and frontline systems.- Collaborative Leadership: Navigate complex matrix environments to align regional and HQ objectives, fostering a unified approach to business challenges.
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  • Comcast
    Sr. Director Of Acquisition Marketing
    Comcast Mar 2020 - Apr 2023
    Denver, Colorado, United States
    - Market Share Leadership: Drove Comcast’s West Division to achieve the highest market share in the industry through strategic offer development and precise targeting, positioning the company as a market leader.- Strategic Offer Development: Led the creation and implementation of highly effective promotional offers, tailored to specific customer segments, resulting in significant customer acquisition and revenue growth.- Offer Targeting Excellence: Spearheaded data-driven targeting strategies, ensuring that offers reached the most responsive audiences, maximizing conversion rates and customer lifetime value.- Comprehensive Go-to-Market Execution: Directed end-to-end Go-to-Market strategies, integrating market research, financial analytics, and frontline training to successfully launch offers that outperformed competitors.
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  • Comcast Cable
    Director Of Consumer Pricing & Packaging
    Comcast Cable Jun 2017 - Mar 2020
    Denver
    - Strategic Pricing Leadership: Led the team responsible for designing and implementing pricing strategies that optimized customer value and corporate profitability for the West Division.- Cross-Functional Collaboration: Partnered with cross-functional teams to identify and execute the optimal pricing structures, ensuring alignment with market demands and business goals.- Customer-Centric Packaging: Developed and refined product packages across data, voice, video, home security, and mobile categories, driving customer acquisition and retention through tailored offerings.
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  • Centurylink
    Director Of Business Segment Marketing And Analytics
    Centurylink Apr 2013 - Dec 2016
    Greater Denver Area
    - Revenue & Marketing Analytics Leadership: Directed analytics for a $7.5 billion revenue segment, optimizing sales and marketing strategies for complex telecommunication services across diverse business sizes.-Customer Segmentation Strategy: Developed and implemented customer segmentation models and sales staffing strategies, aligning market opportunities with product capabilities and sales resources.- Enterprise Product Development: Led the creation of business cases for high-impact telecommunication products, including MPLS, Ethernet, VoIP, Dark Fiber, and Cloud Services.- Financial Planning & Accuracy: Executed long-range planning, budgeting, and forecasting with precision, maintaining a low margin of error on critical financial metrics.- Automated Reporting Systems: Established automated revenue and metric reporting systems, providing senior executives, investor relations, and the Board with timely and accurate insights.- Strategic Campaign Support: Developed analytics and business cases to support targeted promotions, leveraging segmentation, targeting, and propensity models to enhance customer retention and product attachment.
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  • Centurylink
    Director Of Pricing And Competitive Analytics
    Centurylink Aug 2008 - Apr 2013
    Overland Park, Ks
    - Pricing Strategy Development: Led the creation and execution of pricing and promotional strategies for CenturyLink's Small Business and Consumer segments, driving revenue growth and profitability.- Data-Driven Decision Making: Utilized market sizing, penetration analysis, and price-elasticity studies to formulate product-specific pricing strategies.- Marketing Mix Optimization: Enhanced sales performance and ROI by collaborating with marketing and distribution channels, resulting in a 14% increase in new customer sales and a reduction in direct mail expenses.- Competitive Intelligence & Analysis: Directed a team focused on competitive tracking and financial modeling, evaluating the impact of pricing and promotional decisions on demand and profitability.
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  • Centurylink (Formerly Qwest)
    Financial Planning And Analysis Manager
    Centurylink (Formerly Qwest) Jan 2005 - Jul 2008
    Overland Park, Ks
    - Financial Leadership: Managed a team of analysts in creating and overseeing consolidated corporate budgets, forecasts, and financial outlooks.- Profitability & Compensation Strategy: Established profitability targets and designed incentive compensation programs to align with short- and long-term business goals.- Balance Sheet & Cash Flow Management: Directed the development of balance sheet and cash flow budgets and forecasts, conducting detailed variance analysis to ensure financial accuracy.-Process Development & Spin-off Execution: Developed the comprehensive budgeting and forecasting process for Embarq's financial statements following its spin-off from Sprint, ensuring smooth financial transitions.
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  • Sprint
    Investor Relations Manager
    Sprint Jan 2004 - Dec 2004
    Overland Park, Kansas
    Served as a key contact to the investment community and internal groups regarding Sprint's equity and debt instruments.- Interacted daily with Wall Street analysts and investors, clarifying Sprint's results and strategy and serving as an interface between the analyst community and Sprint's executive management.- Collaborated with executives to develop the script for the quarterly earnings call with investors and analysts while maintaining close communication with external stakeholders- Created presentations for Sprint's CEO and COO to deliver at investor conferences and prepared executive them to field potential investor questions
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  • Sprint
    Strategic Planning Manager
    Sprint Jan 2003 - Dec 2003
    Overland Park, Ks
    Developed strategic assessments of financial and regulatory events impacting Sprint's Global Markets Group (GMG)- Assessed the strategic implications of new and pending regulatory and legislative actions impacting GMG and developed the financial analysis that supported the decision for Sprint to transform into customer facing business segments.
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  • Sprint
    Accounting Supervisor
    Sprint Jan 2002 - Dec 2002
    Overland Park, Ks
    Led a team of accountants responsible for the monthly booking of domestic minute-driven revenue and costs of revenue- Audited balance sheet reserves and monthly accrual amounts to ensure matching of revenues and expenses- Collaborated with business units to attest monthly forecast submissions and identify trends associated with business drivers
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  • Sprint
    Financial Analyst
    Sprint Jun 2000 - Dec 2001
    Overland Park, Ks
    Developed business cases and monte carlo simulations for the national payphone division of Sprint before being promoted into Sprint Finance Management Development Program.
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  • Associates First Capital
    Branch Manager
    Associates First Capital Aug 1999 - Jun 2000
    Greater Chicago Area
    Managed consumer sales office to record-setting business development and customer care results.
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Kevin Downs Skills

Pricing Cross Functional Team Leadership Analysis Competitive Analysis Management Financial Analysis Financial Modeling Strategic Planning Strategy Leadership Forecasting Budgets Marketing Product Management Telecommunications Team Leadership Investor Relations Leadership Development Program Management Inside Sales Account Management Business Case Finance Business Process Improvement Pricing Strategy Offer Development Data Analysis Organizational Design Coaching Risk Assessment Analytics Broadband Business Planning Executive Management Business Strategy Market Research Marketing Strategy Personnel Management Segmentation Budget Management Compensation Planning Executive Communications Investor Presentations Hiring/firing Mergers

Kevin Downs Education Details

Frequently Asked Questions about Kevin Downs

What company does Kevin Downs work for?

Kevin Downs works for Comcast

What is Kevin Downs's role at the current company?

Kevin Downs's current role is Marketing Executive | AI/ML & Analytics Leader | Driving Revenue Growth & Innovation.

What is Kevin Downs's email address?

Kevin Downs's email address is ke****@****arq.com

What is Kevin Downs's direct phone number?

Kevin Downs's direct phone number is +143575*****

What schools did Kevin Downs attend?

Kevin Downs attended The University Of Kansas, Southern Nazarene University, Seoul Foreign School.

What skills is Kevin Downs known for?

Kevin Downs has skills like Pricing, Cross Functional Team Leadership, Analysis, Competitive Analysis, Management, Financial Analysis, Financial Modeling, Strategic Planning, Strategy, Leadership, Forecasting, Budgets.

Who are Kevin Downs's colleagues?

Kevin Downs's colleagues are Shyam Sundar G S, Michelle Langrell, Latisha Bell, Kate Crowley, Carla Hulion, Paola Combista, Ramasamy Thalavay Pillai.

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