Kevin Mcfadden Email and Phone Number
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Marketing Leader with experience working on consumer electronics, robotics, and home automation brands, specializing in field marketing, brand management, and integrated marketing communications. 📈 Strengths include cross-functional team leadership, strategic planning, consumer-driven marketing, and data analysis. 💻 Expertise in brand strategy, market analysis, go-to-market planning, digital marketing, and e-commerce initiatives. 🎨 Known for being equally adept with creative strategies, analytics, and technical skills. 👨💼 Can execute big-picture strategies while managing complex projects in fast-paced, entrepreneurial environments.🏆 CAREER HIGHLIGHTSTeam Leader: Acted as a key liaison between Marketing, Sales, Product, and Creative teams to effectively promote, manage, and help drive revenue growth across multiple markets for iRobot/BDS.Strategic Planner: Developed and executed comprehensive integrated marketing strategies, consistently exceeding revenue goals and driving double-digit sales growth in competitive local markets.Data-Driven Decision Maker: Analyzed sales data, market trends, and consumer insights to optimize marketing campaigns, resulting in increased brand awareness and market share.Creative Collaborator: Managed relationships with internal creative resources, providing strategically grounded feedback and creating messaging and positioning briefs based on multi-source data analysis.Market Development Expert: Successfully launched the iRobot brand in the Philadelphia market, achieving double-digit YOY sales growth through localized brand strategies and optimized product mix.Insights Generator: Conducted comprehensive market research and competitor analysis, synthesizing various data sources to identify pivotal insights and present strategic recommendations to senior management.
Progressive Leasing
View- Website:
- progleasing.com
- Employees:
- 1377
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Territory Sales RepresentativeProgressive LeasingGlenside, Pa, Us -
Regional Manager - East CoastIrobot/Bds Oct 2021 - Feb 2024Philadelphia, Pennsylvania, United StatesAward winning regional manager, responsible for the development, performance and happiness of 11 employees. -Hired and developed new team members -Interviewed and evaluated management team candidates -Developed Senior MDMs for management positions -Mentored and promoted 5 MDMs to Senior MDM position; 4 MDMs to Lead positions -Established team mentality through Teams meetings, weekly updates, monthly wrap ups touting team success, individual monthly coaching… Show more Award winning regional manager, responsible for the development, performance and happiness of 11 employees. -Hired and developed new team members -Interviewed and evaluated management team candidates -Developed Senior MDMs for management positions -Mentored and promoted 5 MDMs to Senior MDM position; 4 MDMs to Lead positions -Established team mentality through Teams meetings, weekly updates, monthly wrap ups touting team success, individual monthly coaching sessions and market ride alongs -Stepped in to run half of entire team during managerial shortage -Inaugural winner of the Trailblazer Award for individual who demonstrate growth across the organization, showcasing responsibility outside of their job description to transform and drive positive change -Lead weekly team calls and constructing PowerPoint presentations -Navigated team through 2 reorganizations -Analyzed and reconstructed field reporting process for consistent flow of information to client -Held team responsible for being aware of KPI progress and provide coaching when performance lags -Short and long range forecasting of key performance indicators Show less
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Senior Market Development Manager- East CoastIrobot/Bds Jan 2018 - Oct 2021Greater Philadelphia AreaSenior Market Development Manager East Coast 1/2018-10/2021• Ridealongs with other MDMs to provide evaluation and coach• Executed team calls in absence of RM• Piloted and launched an online consulting and sales experience, resulting in QoQ growth and major revenue driver for client• Spearheaded development and best practices of iRobot Champion program, leading to more effective training techniques and measured sales growth• One on one coaching with new… Show more Senior Market Development Manager East Coast 1/2018-10/2021• Ridealongs with other MDMs to provide evaluation and coach• Executed team calls in absence of RM• Piloted and launched an online consulting and sales experience, resulting in QoQ growth and major revenue driver for client• Spearheaded development and best practices of iRobot Champion program, leading to more effective training techniques and measured sales growth• One on one coaching with new hires• Lead national onboarding calls• Provided insight and field perspective on management calls• Developed better team practices for increased ROI• Owned temperature of team on issues and communicate to management• Weekly one on one calls with RM to discuss team matters and member development• Participated in management level calls for 4q planning, KPIs, new lead candidates• Received 2 awards from team members based on coaching and market intelligence• Provide wrap around coaching for MDMs leading to action plans for progress/advancement• Generate ideas to increase team engagement• Contribute to evaluating and planning new KPIs• Monitor team chats• Participate in weekly 4q conference calls with seasonal ASD team• Train new hires at national training meetings• Lead team workshops at national meetings Show less
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Market Development Manager PhiladelphiaIrobot/Bds Jan 2017 - Jan 2018Greater Philadelphia Area• Successfully launched the iRobot brand to the Philadelphia market• Double digit market sales growth YOY• Established, grew and trained the iRobot brand to retail sales associates in over 120 national and regional locations via in aisle and formal trainings• Planned and executed formal trainings for 3-15 retail sales associates• Presented in regional level trainings for 100+ retail sales associates• Demonstrated ability to gain 80+ free merchandising opportunities annually… Show more • Successfully launched the iRobot brand to the Philadelphia market• Double digit market sales growth YOY• Established, grew and trained the iRobot brand to retail sales associates in over 120 national and regional locations via in aisle and formal trainings• Planned and executed formal trainings for 3-15 retail sales associates• Presented in regional level trainings for 100+ retail sales associates• Demonstrated ability to gain 80+ free merchandising opportunities annually at national chains worth over $9,000 per half• Negotiated placement of live Roomba demos; translating into $7,500 of free visibility and increasing sales• Performed demonstration shifts at leading retailers, leading to increased sales• Maintained a flexible schedule to ensure a focus on retailers’ needs• Winner of numerous national awards for sales growth on both individual and team levels• Identified and added nearby markets of opportunity• Created Champions in store to further grow iRobot mindshare, spurring knowledge and sales• Timely filing of store reports to senior management, channeling up retailer insight and customer feedback• Responsible for consistently hitting and exceeding biannual KPIs Market Intelligence Lead 1/2018-6/2018• Appointed to build national MI program from scratch• Developed and implemented best practices on a national scale for uniform reporting of market intelligence• Analyzed and consolidated data for weekly local and national distribution• Performed SWOT analysis on trends, leading to better understanding of market positioning and areas of opportunity• Coached team members on how best to use their skill sets to obtain accurate information in addition to guiding new MI leads• Relied on by upper management for deeper dives into key MI issues• Gave MI presentations at national meetings Show less
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Field Activator/Brand BoosterMosiac/Vitaminwater Jul 2015 - Aug 2016Greater Philadelphia AreaWorked directly with sales team, distributor and retailers to gain shelf space and increase sales. Accomplishments Included:• Built programs that engaged consumers and drove sales• Conducted audits to measure ad and display execution, resulting in the development of individual plans to improve execution• Developed rapport with retailer base to gain endcap space• Leveraged promotional items to gain discretionary space and incorporate into displays• Communicated sales… Show more Worked directly with sales team, distributor and retailers to gain shelf space and increase sales. Accomplishments Included:• Built programs that engaged consumers and drove sales• Conducted audits to measure ad and display execution, resulting in the development of individual plans to improve execution• Developed rapport with retailer base to gain endcap space• Leveraged promotional items to gain discretionary space and incorporate into displays• Communicated sales opportunities and merchandising tactics to accounts to spur sales• Increased route sales by 8% in first three months• Trained and mentored new activators Show less
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Technology Training SpecialistSamsung/Premium Retail Services May 2010 - Mar 2015Greater Philadelphia AreaProvided client representation, project management and merchandising support services for retail accountsAccomplishments Included:• Responsible for opening up Philadelphia market and raising it to #8 in nationwide sales in less than two years• Researched market intelligence and competitor information to gain insight, resulting in focused training• Trained employees at over 80 locations, organized and conducted off site training• Created training videos for employee… Show more Provided client representation, project management and merchandising support services for retail accountsAccomplishments Included:• Responsible for opening up Philadelphia market and raising it to #8 in nationwide sales in less than two years• Researched market intelligence and competitor information to gain insight, resulting in focused training• Trained employees at over 80 locations, organized and conducted off site training• Created training videos for employee education• Developed relationships at key accounts leading to exclusive opportunities for visibility and training• Ensure pricing and placement of products in over 90 locations• Participated in fund raising efforts for Alex’s Lemonade stand and Deptford, NJ Toy and Food Drive• Consulted with customers in the field• Assisted in launch of various information technology launches• Recognized nationwide for digital imaging training• Selected by management team for best presentation at national training meeting• Chosen by management to demonstrate digital imaging products at Consumer Electronics Show • Demonstrated various products at media events in Las Vegas, Florida and New York• Responsible for preparing over 20 accounts for VIP visits in Las Vegas Show less -
AuditorAmerican Express/Ogilvyaction Nov 2009 - Mar 2010Greater Philadelphia AreaRetail Auditor Philadelphia Market 2010 Managed status of American Express and competitive signage at various retail accounts, confirmed placement of new signage to card useResearched and reported any overall market trends and competitive informationManaged schedule to surpass weekly number of store visits… Show more Retail Auditor Philadelphia Market 2010 Managed status of American Express and competitive signage at various retail accounts, confirmed placement of new signage to card useResearched and reported any overall market trends and competitive informationManaged schedule to surpass weekly number of store visits Field Marketer 2009Responsible for visiting retail merchants on behalf of American ExpressInitiated biweekly conference calls resulting in better flow of ideas and informationStreamlined reporting process for better efficiencyCommunicated the value of the American Express brand to independent business ownersDeveloped reports summarizing accounts visited Show less
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Field Marketing RepresentativeWarner Music Group Jul 1999 - May 2007Increased sales by up to 30% and improved visibility for more than 20 Major priorities through test marketing and promotions in national accounts. Negotiated with national accounts for free instore advertising and positioning of product. Increased communication via newsletter and website for 90+ retail accounts in 3 states. Designed with national chain a better promotional system, resulting in immediate sales increases. Consistently scored 90% or better in Company performance… Show more Increased sales by up to 30% and improved visibility for more than 20 Major priorities through test marketing and promotions in national accounts. Negotiated with national accounts for free instore advertising and positioning of product. Increased communication via newsletter and website for 90+ retail accounts in 3 states. Designed with national chain a better promotional system, resulting in immediate sales increases. Consistently scored 90% or better in Company performance reviews. Responsible for training new and college representatives. Organized and presented New Release presentations for vendor accounts. Represented Corporation at career days schools. Saved promotion dollars by securing free store front displays. Oversaw meet and greets with artists and key retail personnel at concerts. Acquired 2 independent retail stores to buy direct from Warner, thereby increasing margin profits directly by over 5%. Organized and hosted annual 4th quarter client receptions,improving image and reputation. Responsible for all aspects of promotion; initiation, designing, funding, execution, conclusion and feedback. Organized frequent luncheon promotions for new releases to increase sales on a weekly basis. Collaborated with large chains for in-store sales and artist appearances, resulting in additional sales Oversaw major artist's CD signings by managing mall, security and store staff. Reported to Market Leader with responsibility to Sales Director and Marketing Manager for increasing sales and improving margins.Developed and executed sales promotions; ensure fair share real estate and in-store play, maximizing discretionary opportunities.Maximized visibility through in-store merchandising and marketing promotions.Coordinated all promotional activity at accounts in partnership with Market Leader and Regional Marketing manager. Show less -
Music ManagerBorders Books Jan 1997 - Jan 1999Accounted for over 30% of overall store sales. Increased sales through buying and listening stations. Cross trained music employees in book sales. Wrote print ads for local paper Wrote store newsletter Initiated employee reward program. Built and organized store grand openings. Hired, trained and evaluated large staff. Represented Borders at record label meetings. Increased CD sales though better departmental organization/streamlined process. -
Store ManagerSam Goody, Inc Jan 1992 - Jan 1997Hired, trained and evaluated staff. Increased sales by varying product mix. Decreased shrink by 25%.
Kevin Mcfadden Skills
Kevin Mcfadden Education Details
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Temple UniversityRadio/Tv/Film
Frequently Asked Questions about Kevin Mcfadden
What company does Kevin Mcfadden work for?
Kevin Mcfadden works for Progressive Leasing
What is Kevin Mcfadden's role at the current company?
Kevin Mcfadden's current role is Territory Sales Representative.
What is Kevin Mcfadden's email address?
Kevin Mcfadden's email address is km****@****bot.com
What is Kevin Mcfadden's direct phone number?
Kevin Mcfadden's direct phone number is (905) 886*****
What schools did Kevin Mcfadden attend?
Kevin Mcfadden attended Temple University.
What are some of Kevin Mcfadden's interests?
Kevin Mcfadden has interest in Writing, Humor, Music, Animal Welfare, Arts And Culture.
What skills is Kevin Mcfadden known for?
Kevin Mcfadden has skills like Marketing, Retail, Advertising, Marketing Strategy, Sales, Blogging, Management, Merchandising, Customer Service, Account Management, Leadership, Music.
Who are Kevin Mcfadden's colleagues?
Kevin Mcfadden's colleagues are Matthias Brandt, Dylan Nass, Mba, Yuliya K., Angel Hernandez, Jessica Roundy, Chad Bischoff, R. Christian Megert.
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Kevin McFadden
Mount Pleasant, Sc3yahoo.com, aflac.com, us.aflac.com -
Kevin McFadden
Seattle, Wa4google.com, google.com, starbucks.com, starbucks.com4 +121577XXXXX
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Kevin McFadden
Managing Director, Energy, Investment And Corporate Banking At Mizuho Securities Usa LlcHouston, Tx5aol.com, aol.com, usbank.com, charter.net, mizuhogroup.com
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