Kevin Bennett Email & Phone Number

St. Louis, Mo, Us

St Louis, Missouri, United States

•Planned and executed digital recruitment campaigns ($850,000 budget) targeting 13–25-year-olds using Meta, Google Ads (YouTube, Discovery, Display, Search, P-Max) LinkedIn, Snapchat, HULU, TikTok, Spotify, and others•Managed paid media campaigns that contributed to increased undergraduate applications by 36% over three years (2020-2023)•Coordinated content development projects with graphic designers, copywriters, and web developers to produce landing pages and creative assets•Analyzed year-over-year recruitment data and identified growth opportunities in new target markets •Improved efficiency and accountability by developing detailed project workflows and outlining deliverables, responsible parties, and timelines •Provided regular advertising performance reports that included tactic analysis and optimization recommendations that improved campaign performance •Served as project lead, partnering with the vendor, to develop a comprehensive advertising performance dashboard for senior leadership •Responsible for management of department’s overall $1 million annual budget•Initiated new digital campaigns targeting transfer students that enabled a 40% increase in applications over a three-year period•Overcame the challenge of Meta’s restriction of advertising targeted to minors by developing and executing a revamped multi-channel outreach strategy focused on engaging parents and other influencers of college-bound teenagers •Collaborated with graduate schools to develop and execute multi-channel media plans, audience segmentation, and messaging strategies that contributed to a 134% application increase between 2020 – 2024 •Improved customer engagement by using SalesForce to segment audiences based on sales funnel position and deliver more relevant messages•Wote and A/B tested original copy for digital advertising platforms including Google Paid Search, Google Display, Google Discovery (Demand Gen), Performance Max, Facebook, Instagram, and others

Greater St. Louis Area

For a national apparel brand: •Managed D2C Google and Meta advertising campaigns that achieved revenue increase of $427,000 (38%), number of orders by 10,000 (60%), and increased conversion rate by 32% between September 2021 and August 2022 while maintaining a $5+ ROAS•Increased sales, order volume, and conversion rates by streamlining customer’s path to purchase through implementation of new advertising tactics•Developed new e-mail marketing strategies that increased customer engagement and strengthened brand affinity• Provided online traffic analysis and audience segmentation recommendations that improved paid social media outreach• Improved customer experience through development of enhanced website copy; content focused on selling the brand lifestyle, category descriptions, and product descriptionsFor a research consortium:• Compiled, summarized, and analyzed c-level interview results• Prepared summary of findings that influenced brand repositioning and messaging strategyFor a real estate agency:• Responsible for project management and creative direction for brand overhaul

Mediacross, Inc.

• Managed client relationships and simultaneous project workflows for state and federal accounts• Increased annual leads generated by 17% through development, optimization, and management of search-engine marketing campaigns through Google Adwords • Improved cost efficiency of client’s digital advertising dollars through analysis of Google Analytics data and establishment of conversion metrics • Oversaw development of state and federal websites and unique landing pages; implemented search-engine optimization best practices and created content for these web properties • Drove attendance at more than 200 recruitment events through placement of local media buys in markets across the country• Coordinated client presence at 42 career fairs at seven maritime academies across the country, generating hundreds of new leads and new applications; exceeded client goals for career fair attendees and new applications through establishment and management of e-mail marketing campaign• Managed creative development for multiple client collateral pieces, video production, and advertising campaigns• Increased MediaCross revenue by performing new-business functions; developed and conducted presentations, managed proposal development process, devised strategic recommendations, wrote content, directed spec-work creation

St. Louis

• Managed combined annual advertising budgets in excess of $1,400,000 for federal and state government accounts • Developed and executed annual branding and recruitment campaigns for U.S. Navy Military Sealift Command and U.S. Army Reserve Medical Corps over an eight-year period• Planned, negotiated, and placed statewide television, outdoor, and radio campaigns in promotion of Missouri Department of Transportation public safety and health initiatives • Achieved client’s new customer acquisition goals for six consecutive cohorts by planning, negotiating, and placing several multi-channel statewide media buys• Coordinated print and digital media buys in scientific publications for the National Institutes of Health

• Promoted within three months to management position • Tracked, analyzed, and reported survey results, managing schedules, payroll, and performance of a team of six to eight call center employees • Provided foundation for expanded business operations

• Provided support to business development manager, identifying and researching prospective clients; developing strategic outreach plan; assisting in development and delivery of sales presentations, contributing to development of creative lead-generation tactics and programs• Administered qualitative and quantitative telephone surveys on client’s behalf