Kevin Fitzgerald Email & Phone Number

Washington D.C. Metro Area

Product Manager for Aristotle360, a SaaS product focused on PAC and Government Relations Management. Product development efforts leverage Agile development using a Scrum methodology with a focus on rapid and quality development. Manage product roadmap and prioritization of Sprints and development efforts. Serves as primary Product Owner. Engage with internal and external stakeholders to gain consensus on new features and priorities. Manage all products related to PAC Management, Advocacy & Grassroots, mass communications and fundraising Apps.

Serves as an independent contractor for SalientMG assisting companies and political organizations, realize their goals through innovative marketing and communications services. Consulted with start-up companies (political and corporate) to assist them realize their market, position their product, develop critical relationships and execute their business development strategy. Provide turn-key business development from business development strategy, prospect engagement and partner identification.

Washington, Dc

Resonate assists political, non-profit and cause driven organizations connect with new audiences through values driven digital advertising

Manage and sell Software as a Service (SaaS) database, custom services, websites and modules for the political market to government affairs and political action committee (PAC) offices of corporate, trade, labor, health and non-profit organizations. Consult with clients on effective techniques for exploiting software and identify opportunities whereby customization would enhance the usability of the service based on their requirements. Achieved distinction for exceeding quota (President’s Club for 101% of quota as well as Rep of the Quarter multiple times for superior performance). Save 90% of “At-Risk” clients. Maintained renewal rates of 95% during tenure with company. Grew client value of Gnossos accounts by 125% and maintained 80% of acquired client base. Rank consistently as a top performer within Government Relations division.

Managed sales representatives in the marketing of web-based products, data and services for government relations clients. Client base consisted of corporations, associations and non-profits. Final year reported directly to CEO of publicly traded parent company (Identix Public Sector). Developed functional requirements for the creation of new web-based database & advocacy product, created branding concepts and pricing strategy. Created and presented business data points and narrative as well as product and market overviews during sale of company to prospective buyers and venture backed representatives.Consistently achieved revenue targets in new business and renewals. Doubled database client base through successful product launch and engagement strategy. Positioned company for successful sale.

Leveraged solution-selling approach in sales of professional web application development services that included: web design, online databases, e-commerce, user interface, sales tools, corporate identity and branding, online marketing, SFA and intranet/extranet development. Assisted venture backed startups, e-business, financial services, non-profits and consulting firms develop and implement their web initiatives.

Manage List Brokerage Services for political list company.

Performed sales of political and campaign software, voter file data, and online research tools to campaigns and political professionals. Clients included federal and state level campaigns, political action committees, party committees, lobbyists, list companies and consultants. Managed and grew sales in defined territories. Developed proposal and marketing collateral that was quickly adopted by entire sales force.

Ma, Political Management

Bachelor Of Arts, Political Science And Government

Activities and Societies: Mount Rugby

Education record